In many cases, you and your competitors will offer similar products, similar pricing, and potentially, even a similar experience. This can make it extremely difficult to differentiate your business from the rest, particularly when you operate in a crowded vertical. However, central to any business’s success remains its ability to …

Consumers flock to brands that relate and feel human, rather than robotic and stiff. As humans, we want to identify with the brands we have something in common with. We want to imagine a person on the other side of any interaction, and, ultimately, we want to feel good about …

In the world of digital shopping, it remains more critical now than ever before to ensure your marketing strategy meets consumers in their domain — online. For auto dealerships, this remains increasingly true. Recent data indicates that 92% of car buyers, including your previous customers, research online before buying. However, …

In 2020, COVID-19 changed the landscape of our personal and professional lives. Digital marketing has been increasingly crucial to companies over the past two decades, but the pandemic accelerated online activity and engagement. Bored at home, people went online. Even as vaccines promise a return to normal, some consumer behaviors …

Consumers are everywhere. They have desires to be met and problems to be solved. The only thing standing between you and them is access. Done right, B2C digital marketing delivers that access. It encompasses the strategies used to get your business’s product or services in front of consumers where they …

Loyal customers sustain your company’s long-term success through repeat purchases. It’s more expensive to get new clients than to keep clients, so existing customers deliver more profit per transaction. Satisfied, long-term customers can become small marketing centers for your business as they talk about your products and services and share …

Engaging your audience on social media boosts brand awareness, increases loyalty, and encourages word-of-mouth marketing. It fuels business by building a community of informed fans of your brand. Distinct from traditional marketing, which is a one-way communication, social media marketing offers a two-way conversation. Engaging your audience online provides direct …

The success of video marketing is hard to deny as videos continue to influence traffic, leads, and sales. From short marketing videos that grab attention on social media to more extended how-to demonstrations that cement customer loyalty, videos remain popular with consumers and a priority for marketers. Today, 88 percent of …