Event Marketing

How to Plan an End-of-the-Year Sales Event That Boosts Long-Term Customer Loyalty

With the changing of yet another season, it’s time to start planning for your dealership’s end-of-the-year sales event. But this year, what if you could host an event that was far more than simply another hard push to meet sales quotas? What if you could host an event that, yes, allows you to meet end-of-year …

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7 Reasons You Should Have a Designated Event Coordinator at Your Next Sales Event

Sales events are an effective strategy for driving foot traffic through your doors, allowing staff members to interact with potential clients and convert warm leads into closed sales. However, sales events should be about far more than just what happens during the one to three days the event takes place. Instead, these events should be …

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Everything You Need to Know About Using Recall Events to Boost Service Appointments

Recall events present a powerful opportunity for dealerships to boost service appointments. However, as with any marketing plan, for a recall event to succeed in acquiring and retaining new customers, it has to be backed by an intelligent strategy. In this guide, you will learn everything you need to know about using a recall event …

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Want to Boost Recall Service Business? Pull These 4 Levers

For dealerships, finding new avenues to increase business remains a must. However, bringing in new business can be challenging. For dealerships looking to find the next angle on acquiring loyal customers, the business of recall is worth consideration. Today, recalls are some of the most relevant service offers you can make because people aren’t driving …

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6 Amazing Sales Events That You Need to Be Promoting Every Year

Take a look inside some of the largest automotive sales events successes:  year-in and year-out, six high impact sales promotion opportunities out produce all the others. Do you know which ones they are? (One may surprise you.) More importantly, are you hosting all six? Sales event success in today’s automotive market is simple: it requires the ability …

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