Collecting ideas and information from your internal employees is an excellent process for finding ways to market your specific organization. Each organization has its own wants and needs to reach their target audience. Finding a way to execute this process for your own business will be helpful for your marketing team. One way to collect …
Collect and Conquer Marketing Ideas from Inside Your Organization Read More »
Scroll through your newsfeed, visit a company website or even browse product recommendations on Amazon, and you’ll be greeted by the commonly used content form of video. Videos have become integral to successful marketing strategies with their ability to captivate, tell a story, and lead customers to make purchasing decisions. Videos can be designed with …
Steps for Producing Quality Marketing Videos for Your Small Business Read More »
What started as a method for people to interact with family and friends has turned into an incredibly powerful marketing tool for small businesses. Social media platforms such as Facebook and Instagram allow small businesses to increase their reach, improve brand awareness, and market to highly specific audience segments. And, when you look at the …
Social Media Post Templates and Examples for Small Businesses Read More »
By January 2021, worldwide social media users reached an estimated 4.2 billion. With these high numbers of users, having a social media presence is vital for any brand. Brands can interact with their customer base through social media channels, building trust and long-term loyalty. Not only that, but social media can act as a catalyst …
10 Ways to Make Your Social Media Presence Stand Out Read More »
Today, 73% of users use multiple channels during their shopping journey. Companies are taking note and employing a myriad of digital marketing strategies to reach consumers. From investing in mobile apps to interacting with customers via social media, brands understand that to increase revenue, they must meet their customers where they are — online. One …
How to Build a Social Media Marketing Strategy Based on Offline Sale Conversion Tracking Read More »
At one point, businesses that wanted to reach customers online only needed to focus on a few small tasks. Build a website. Start a Facebook page. Pay for an ad. Today, however, online channels no longer stand alone in your consumer’s mind. Increasingly, consumers expect to interact with your brand across channels without friction. With …
The Importance of Optimizing Your Customer’s Journey Across Channels Read More »
Listen to the latest buzz around social media, and you’re sure to hear Clubhouse mentioned. Clubhouse is a new and unique social media app that lands somewhere between listening in on party-line telephone calls from the 1900s and tuning into an interactive modern podcast. Shrouded in an air of mystery with its invite-only access, Clubhouse …
Clubhouse 101: The Basics Your Business Should Know About Using Clubhouse Read More »
Clubhouse has risen to popularity practically overnight. While the app was launched in the spring of 2020, it wasn’t until recent months that users soared from thousands to millions, largely due to the sudden rise in celebrity presence. With $110 million of funding raised, this app looks to be far more than a momentary success. …
Best Practices for Using Clubhouse to Build Relationships Read More »
Engaging your audience on social media boosts brand awareness, increases loyalty, and encourages word-of-mouth marketing. It fuels business by building a community of informed fans of your brand. Distinct from traditional marketing, which is a one-way communication, social media marketing offers a two-way conversation. Engaging your audience online provides direct feedback that can deepen your …
Digital marketing has transformed a brand’s ability to target specific audience segments and engage prospects before and after purchasing. As the online advertising world becomes more competitive, companies want to optimize ad results and maximize their digital marketing ROI. Facebook and YouTube are the two most-populated social media platforms. Worldwide, Facebook commands about 2.7 billion …
12 Ways to Improve Facebook and YouTube Ad Results for 2021 Read More »
Our lookbook has examples of our display ads we have created for clients.
