Did you know that 95 percent of vehicle buyers use digital as a source of information during the car buying process? Twice as many vehicle buyers start their research online versus beginning at a dealership. And, beyond just the initial purchasing process, an online search is the number one place consumers turn to when looking ...

With the changing of yet another season, it’s time to start planning for your dealership’s end-of-the-year sales event. But this year, what if you could host an event that was far more than simply another hard push to meet sales quotas? What if you could host an event that, yes, ...

Over the past few years, there has been a massive focus on using customer data to drive improved customer engagement via marketing campaigns — and, rightly so. However, the amount of customer data available at our fingertips today is unlike any time in history. We can learn what our customers ...

Retargeting is a digital marketing strategy that allows dealerships to further their reach and digital impact with potential customers. But for retargeting to succeed, the campaign has to be managed and run well. Rather than simply throwing marketing dollars at another retargeting campaign, business owners and marketing managers need to ...