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- All
- Digital Marketing
- Email Marketing
- Event Marketing
- Lead Generation
- Marketing Ideas
- Social Marketing
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Targeting Your Customers Based on Where They Are in Their Journey
Central to any marketing strategy is the customer journey. This journey involves each step a customer takes in deciding where to make a purchase or schedule a service. While most businesses are well aware of the customer journey, too few are harnessing the power of digital marketing in reaching customers …
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Combatting a Lack of Loyalty in Your Market
Dealerships face a difficult reality — there is a serious lack of loyalty in the car-buying market. Today, most buyers research online and simply look for the best deals rather than revisiting the last dealership they visited. Consumers are also hanging on to their vehicles longer than ever, cutting down …
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Learning How to Differentiate Yourself in Your Market
When you look at your competitive landscape, you are most likely faced with an increasing amount of competition. Not only do you face competition from the other dealerships in the vicinity of your store, but you also battle a crowded service market, with many customers showing preference to independent shops. …
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Tactics for Outpacing Independent Repair Shops
As a dealership, you’ll find that one of the best ways you can consistently bring customers through your doors is via your service center. Once you have created a loyal customer base for your service center, you have an increased chance of selling a vehicle to those customers down the …
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The Secret to the Advertising Communication Sequence
When it comes to reaching an audience with a targeted offer, the success of your campaign depends highly on how well you communicate with your intended audience. The communication sequence you use will determine whether the consumers you are trying to reach take an intended action. When you don’t plan …
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8 Digital Marketing Tactics Your Business Needs to Know
Understanding the importance of digital marketing for your dealership only takes a perfunctory look at the data: 95% of vehicle buyers use the internet to research vehicle information. Twice as many buyers start their research online versus at a dealer. If you aren’t reaching your buyers online, you aren’t reaching …
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The Importance of Measuring Ads Converted to Sold Deals
Today, most dealerships are investing a significant amount of their marketing dollars into digital ad campaigns. This investment is in response to the rising number of users who turn to the internet to gather information before purchasing a car or to search for a nearby dealership. For example, according to …
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How to Learn From Your Competitors’ Ads
As a dealership, there are probably at least a handful of competitors with a notable impact on your business’s success. These competitors might be leading in sales in your area, they might be effectively converting your customers to their business, or they might just be killing their marketing game. No …
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How to Build a Social Media Marketing Strategy Based on Offline Sale Conversion Tracking
Today, 73% of users use multiple channels during their shopping journey. Companies are taking note and employing a myriad of digital marketing strategies to reach consumers. From investing in mobile apps to interacting with customers via social media, brands understand that to increase revenue, they must meet their customers where …
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Everything You Need to Know About Service Retention
Dealerships compete in a difficult space where creating brand loyalty is complex and often costly. Unlike traditional retailers who sell multiple products to a consumer in a given week, dealerships have a small window of opportunity to close large sales. In fact, in the U.S. today, most car owners are waiting …