When budgets are tight, it’s easy to fall into the trap of trying to be everywhere. A little on Google, a little on Facebook, a little on YouTube — hoping that by spreading out, you’ll reach more customers. But in reality, dividing a small budget across too many channels is one of the fastest ways …
Focus Deep, Not Wide: How to Supercharge Your Marketing Strategy Read More »
Average video duration is useful for determining the right video lengths for your business’s marketing plan. Analyzing video adjustments is critical, mainly since analytics can vary, and changes are necessary to increase viewership. Bounce rate statistics are also important because they determine whether visitors find the page content uninteresting or valuable enough to stay on …
Understanding Average Video Duration and How to Create Content for Viewers Who Bounce Read More »
In today’s TikTok-obsessed world, it’s no surprise that marketers are finding that video content delivers some of the highest returns on investment (ROI) compared to other forms of content. In fact, Wyzowl’s 2023 State of Video Marketing report reveals that video content gives as much as 92% of marketers a good return on their investment. …
Social media requires you to constantly post to stay in favor of various algorithms. Consistency is critical to maintaining the engagement rates you expect, even if you can only post once or twice per week. Consistency is critical to maintaining the engagement rates you expect. However, it’s exhausting coming up with new ideas and concepts …
5 Team Members to Bring Into Your Dealership’s Video Content Read More »
Video continues to be a powerhouse tool for digital marketing. The average person watches 17 hours of videos online each week, ranging from long-form YouTube tutorials to quick clips across Facebook, Instagram, and TikTok. Not only is video engaging, but it is also sharable. On average, people are 52% more likely to share video content …
Video is the new darling of consumers and social media advertising. The rise of TikTok spurred Instagram and YouTube to expand their video options. Consumer love videos, from the shorts you find on some social media platforms to full tutorials and deep dives most often found on YouTube. Video content empowers consumers to enjoy the …
Collecting ideas and information from your internal employees is an excellent process for finding ways to market your specific organization. Each organization has its own wants and needs to reach their target audience. Finding a way to execute this process for your own business will be helpful for your marketing team. One way to collect …
Collect and Conquer Marketing Ideas from Inside Your Organization Read More »
Reaching your customers is all about targeting them at the right moment and with the right communication strategy. In the past, many service businesses relied heavily on mailers, flyers, and paper ads to reach their customers with critical information. Most communication was handled via the phone or in person. As time has progressed, email has …
9 Effective SMS Marketing Examples for Service Businesses Read More »
Scroll through your newsfeed, visit a company website or even browse product recommendations on Amazon, and you’ll be greeted by the commonly used content form of video. Videos have become integral to successful marketing strategies with their ability to captivate, tell a story, and lead customers to make purchasing decisions. Videos can be designed with …
Steps for Producing Quality Marketing Videos for Your Small Business Read More »
When you operate a local business, you constantly compete with other local companies for customers. While retaining customers and earning the business of new clients involves numerous efforts, a huge factor in whether or not your business will remain successful is determined by how well you use the power of local SEO. In this guide …
Our lookbook has examples of our display ads we have created for clients.
