Collecting ideas and information from your internal employees is an excellent process for finding ways to market your specific organization. Each organization has its own wants and needs to reach their target audience. Finding a way to execute this process for your own business will be helpful for your marketing team. One way to collect …
Collect and Conquer Marketing Ideas from Inside Your Organization Read More »
Reaching your customers is all about targeting them at the right moment and with the right communication strategy. In the past, many service businesses relied heavily on mailers, flyers, and paper ads to reach their customers with critical information. Most communication was handled via the phone or in person. As time has progressed, email has …
9 Effective SMS Marketing Examples for Service Businesses Read More »
Scroll through your newsfeed, visit a company website or even browse product recommendations on Amazon, and you’ll be greeted by the commonly used content form of video. Videos have become integral to successful marketing strategies with their ability to captivate, tell a story, and lead customers to make purchasing decisions. Videos can be designed with …
Steps for Producing Quality Marketing Videos for Your Small Business Read More »
When you operate a local business, you constantly compete with other local companies for customers. While retaining customers and earning the business of new clients involves numerous efforts, a huge factor in whether or not your business will remain successful is determined by how well you use the power of local SEO. In this guide …
Spring is a critical time for your HVAC business. This busy season can allow your business to thrive and grow, but only if you can get your name in front of key customers. And, at the same time that you are looking to ramp up your marketing efforts, so is your competition. The goal is …
Prepare Your HVAC Business for Spring with These 12 Marketing Tips Read More »
For those who run an auto shop, reaching customers requires a robust digital marketing strategy. Traditional tactics, such as direct mail and door-to-door flyers, are no longer the main methods for reaching those who need automotive services. Instead, most consumers searching for auto services do so via their mobile devices. To increase your digital reach …
Digital Marketing Basics for Automotive Services Read More »
LOUISVILLE, Ky.–(BUSINESS WIRE)–Louisville, Kentucky based digital and direct marketing agency, J&L Marketing, has achieved 2022 Premier Partner status in the Google Partners program. This month, Google recognized the achievements of top-performing digital marketing partners across the globe by awarding Premier Partner status as part of the new Google Partners program. “Now more than ever, businesses …
J&L Marketing named a 2022 Google Premier Partner Read More »
By January 2021, worldwide social media users reached an estimated 4.2 billion. With these high numbers of users, having a social media presence is vital for any brand. Brands can interact with their customer base through social media channels, building trust and long-term loyalty. Not only that, but social media can act as a catalyst …
10 Ways to Make Your Social Media Presence Stand Out Read More »
Spanning a wide age range, from four to 40 years old, Millennials and Gen Z together are becoming one of the most influential purchasing powers globally. In fact, combined, Millennials and Gen Z have around $350 billion of spending power in the United States alone. With Millennials and Gen Z quickly becoming the prominent buying …
Your Guide to Marketing Your Dealership to Millennials and Gen Z Read More »
In today’s digital landscape, there are countless platforms and channels for any business to manage. From setting up social media profiles to ensuring that customers can message your business through your website, a lot goes into creating a quality online presence. But, over the years, one thing has remained steady when it comes to creating …
The Importance of Google Reviews for Your Online Presence Read More »
Our lookbook has examples of our display ads we have created for clients.
