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- All
- Digital Marketing
- Email Marketing
- Event Marketing
- Lead Generation
- Marketing Ideas
- Social Marketing
Digital Marketing Read More →
Tricks for Re-marketing to Your Competitor’s Website Visitors
Dealerships once content to drop fliers into a mailbox are shifting their focus. Marketing has become increasingly about having a strong digital presence across channels. Looking back on 2020, in surveying dealership owners, DealerNewsToday reported that dealers are moving their marketing focus to involve key areas including: Search Engine Optimization …
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How to Lower Ad Spend While Increasing Your Digital Presence
The average American spends nearly 24 hours a week online. Additionally, the daily time spent on social media worldwide amounts to 145 minutes per day. With consumers spending more and more time online, it is little wonder that businesses are taking notice and adjusting marketing strategies and ad spend accordingly. …
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How the Right Paid Media Strategy Can Lead to More Scheduled Services in 2021
When it comes to digital strategies, there are two basic forms of reaching consumers: organically and through paid media strategy. For businesses looking to increase scheduled services in 2021, both methods will be important. However, paid media strategies are one of the most effective and immediately viable options for businesses …
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The Importance of Optimizing Your Customer’s Journey Across Channels
At one point, businesses that wanted to reach customers online only needed to focus on a few small tasks. Build a website. Start a Facebook page. Pay for an ad. Today, however, online channels no longer stand alone in your consumer’s mind. Increasingly, consumers expect to interact with your brand …
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7 Important Best Practices for Google My Business Posts
Google My Business is a remarkably powerful tool. In research performed by Statista, it was identified that 84% of customer searches for businesses are discovery. This means that the majority of the time when customers are looking for a business or service, they will search by a keyword and discover …
Event Marketing Read More →
7 Reasons You Should Have a Designated Event Coordinator at Your Next Sales Event
Sales events are an effective strategy for driving foot traffic through your doors, allowing staff members to interact with potential clients and convert warm leads into closed sales. However, sales events should be about far more than just what happens during the one to three days the event takes place. …
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Why You Need to Embrace a Digital Showroom
If the past year has taught businesses anything, it is that an online digital presence, with a full digital showroom, is more important than ever. While restrictions related to COVID-19 forced many consumers to change their buying behaviors, these changes are here to stay. The effects of 2020 only increased …
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Clubhouse 101: The Basics Your Business Should Know About Using Clubhouse
Listen to the latest buzz around social media, and you’re sure to hear Clubhouse mentioned. Clubhouse is a new and unique social media app that lands somewhere between listening in on party-line telephone calls from the 1900s and tuning into an interactive modern podcast. Shrouded in an air of mystery …
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Everything You Need to Know About Using Recall Events to Boost Service Appointments
Recall events present a powerful opportunity for dealerships to boost service appointments. However, as with any marketing plan, for a recall event to succeed in acquiring and retaining new customers, it has to be backed by an intelligent strategy. In this guide, you will learn everything you need to know …
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Best Practices for Using Clubhouse to Build Relationships
Clubhouse has risen to popularity practically overnight. While the app was launched in the spring of 2020, it wasn’t until recent months that users soared from thousands to millions, largely due to the sudden rise in celebrity presence. With $110 million of funding raised, this app looks to be far …