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  • Digital Marketing
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All
  • All
  • Digital Marketing
  • Email Marketing
  • Event Marketing
  • Lead Generation
  • Marketing Ideas
  • Social Marketing
Digital Marketing

6 Free Things You Can Do to Get Better Digital Results

There is one thing you can do to immediately improve your digital marketing efforts and the best part there is no extra cost involved. Let’s face it, there are very few guarantees that a digital marketer can make regarding performance metrics. However, if you capitalize on these six ad extension examples …

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Marketing Ideas

How to Reach the 98 Percent of Consumers Who Never Respond

Today, automotive marketers do their best to create ads designed to drive traffic for dealers. Then they expect the prospect to do exactly what 98 percent of them do not want to do – call, email or visit the showroom. Your growth is in the 98 percent who currently ignore …

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The One Thing You Should Optimize for Better Results

There is a constant battle that rages between dealers and the manufacturer when it comes to marketing and advertising. It’s been my experience that dealers tend to put more importance on generating instant traffic to their website, phones and showrooms, while manufacturers put more emphasis on brand image. When dealers …

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Digital Marketing

6 Easy Fixes to Expensive Digital Marketing Oversights

Digital marketing is a beast of its own and with the wrong advice or implementation, a lot can go wrong! But, as a dealer, it’s frustrating to not know if something isn’t right with your digital marketing and, if there is something wrong, it can take a long time to …

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Marketing Ideas

This is How to Win Back Lost Customers

This is the fifth and final installment from a recent blog titled These Are the 5 Automotive Tips You’ll Love in the New Year. The average dealership retains less than 25% of its clients over the average buying cycle. Retaining and winning back lost clients is not where a dealership’s biggest …

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Lead Generation

This is How to Ask for and Receive the Leads You Need

This is the fourth follow-up in a series of five from a recent blog titled  These Are the 5 Automotive Tips You’ll Love in the New Year. Think about all the time, effort, expense, and credit-building activity you put into attracting new clients (conquest business) when there is a much easier …

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Digital Marketing

This is Why You Need to Test the Water Before You Dive In

This is the third follow up article in a series of five from a recent article titled  These Are the 5 Automotive Tips You’ll Love in the New Year. Today’s article covers the two critical rules 1) Test everything and 2) See rule #1. In this article, you’ll learn how …

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Marketing Ideas

How to Differentiate Your Dealership From the Competition

This is the second follow up blog in a series of five from a recent article titled “These Are the 5 Automotive Tips You’ll Love in 2019” I gave brief descriptions on all five tips but I wanted to give you more specific examples, ideas and strategies. The first tip was …

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Marketing Ideas

How to Differentiate Your Dealership From the Competition

This is the second follow up blog in a series of five from a recent article titled “These Are the 5 Automotive Tips You’ll Love in 2019” I gave brief descriptions on all five tips but I wanted to give you more specific examples, ideas and strategies. The first tip was …

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Marketing Ideas

This is What You Need to Know to Save Time & Money in 2019

This is my attempt to be more specific on five tips I gave in a recent article titled These Are the 5 Automotive Tips You’ll Love in the New Year. I gave brief descriptions on all five tips but I wanted to give you more specific examples, ideas and strategies. …

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