Car dealership showrooms across the nation have been instructed to close their doors until the COVID-19 pandemic subsides. However, since service departments are deemed an essential business, dealerships must now shift their focus to driving revenue through this avenue. Of course, with no one walking through the showroom doors, car dealerships will …

Let’s admit it. We’re all addicted to social media. GlobalWebIndex reported that people spend approximately 2 hours and 23 minutes daily on social media browsing and messaging. And, with more eyes on social media than ever before due to global health concerns, digitally-driven businesses are no longer an option. It’s a necessity …

Think about the last time you purchased a car from somewhere other than your dealership. What was that experience like? Were you able to easily navigate the dealership’s website and request a test drive? Did the sales team go above and beyond to ensure your needs were met? Was the …

With approximately 2.5 billion monthly active users on Facebook, your dealership should be expanding its reach by utilizing Facebook Marketplace and Messenger to reach potential and new customers. Consider the following tips on expanding your customer base. Expand Your Customer Base with Facebook Marketplace In 2016, the changes Facebook enacted in the Marketplace …

The car purchasing process has evolved. Customers make fewer visits to the dealership and arrive armed with information. They often know the make, model, and features they want before they walk into a showroom. They are wary of sales tactics. Buyers expect a positive experience during and after the purchase …

Before exploring various tips to enhance your dealership’s texting strategy, it’s important to identify the different types of short message service (SMS)—text messaging—that you can utilize to boost sales. Basic SMS – Standard text message sent from one phone number to another. Email Originator – Your dealership can send a message to …

According to Small Biz Trends, “The average email open rate for all industries in the United States is 18%, and the average click-through rate is 2.69%. However, the average click-to-open rate stands at 14.10%.” Email marketing can be an effective way to boost sales for your dealership if it is done …

When your sales team loses a sales opportunity, it can have either a positive or negative effect. The salesperson can accept the loss and be motivated to succeed the next time, or struggle with the loss and lose confidence in making another sale. The sales team at your dealership is …