Digital Marketing

Insights into Your Audience: How to Gather Data on Your Target Audience

Whether you are the owner of a small service business or the manager of a multi-location dealership, understanding your target audience plays a critical role in your marketing and sales tactics. From understanding how your audience researches products and services to what values push them to make their final purchasing decision, it is impossible to …

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How to Use a Service Area in Google Maps

If you own or operate a service-based company, your business model likely involves a large amount of traveling to a customer’s home or business throughout a specified area to offer your services. Rather than operating as a traditional brick-and-mortar shop, a service-based business reaches customers across numerous miles, requiring different digital marketing strategies than a …

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9 Effective SMS Marketing Examples for Service Businesses

Reaching your customers is all about targeting them at the right moment and with the right communication strategy. In the past, many service businesses relied heavily on mailers, flyers, and paper ads to reach their customers with critical information. Most communication was handled via the phone or in person. As time has progressed, email has …

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6 Key Areas You Might Be Wasting Your Local Marketing Spend

Local marketing campaigns are critical to long-term growth and continued profits for those running a small business. These campaigns allow companies to target key local audience segments, promoting ongoing growth and customer retention. This is particularly important for those operating a business in the service sector where customers are searching for where to do business …

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Steps for Producing Quality Marketing Videos for Your Small Business

Scroll through your newsfeed, visit a company website or even browse product recommendations on Amazon, and you’ll be greeted by the commonly used content form of video. Videos have become integral to successful marketing strategies with their ability to captivate, tell a story, and lead customers to make purchasing decisions. Videos can be designed with …

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