In 2019, approximately 17 million vehicles were purchased in the United States. Successful dealerships continuously work on mastering the balance of drawing new (conquest) consumers to their
In 2017, customers visited an average of 2.7 dealerships before making a purchase. In 2019, this number decreased to 2.3 dealerships, according to a Cox Automotive
Are you wondering why your dealership has thousands of website visits every month, but only a handful of test drives? Imagine if your dealership could
According to a recent report by Trading Economics, total vehicle sales in the U.S. are estimated to reach approximately 17.3 million in 2020. If you want
According to the NADA Data mid-year financial report for 2019, approximately 162 million repair orders were written by service departments, totaling over $62 billion in service
With 16,741 franchised car dealers in the nation, the automotive industry is a competitive one. As a result, consumers can choose from numerous dealerships and websites to
When the components of your digital marketing strategy have a poor conversion rate, even if all the traffic from the 4.479 billion active Internet users
Approximately 92% of car buyers will search online prior to visiting your car dealership to purchase a vehicle. That’s a staggering statistic that shows how important
With the new year approaching, you’re probably wondering what marketing strategy your car dealership should adopt next? Should you hop onto that new social media
Since 60 percent of car buyers research vehicle information online before visiting showrooms, your dealership needs to be active on social media platforms to reach these potential
