Collecting ideas and information from your internal employees is an excellent process for finding ways to market your specific organization. Each organization has its own wants and needs to reach their target audience. Finding a way to execute this process for your own business will be helpful for your marketing team. One way to collect …
Collect and Conquer Marketing Ideas from Inside Your Organization Read More »
In 2021, car dealerships around the nation were hit with an unusual dilemma — consumers wanted to purchase vehicles, but inventory couldn’t keep up with demand. This has been an issue plaguing dealerships for over a year now. While there is optimism that there is an end in sight for the shortage, in the interim, …
For many small businesses, fall is a critical time of year to ensure revenue goals are met and important seasonal customers are retained. At the same time, this is a busy time of year for customers, so cutting through the noise and ensuring that your brand is top of mind is difficult. Undoubtedly, your competition …
8 Creative Small Business Marketing Ideas for the Fall Read More »
If you own or manage a small business and are in charge of creating a marketing budget, you are probably limited in how much of your annual revenue you can allocate for marketing spend. This is particularly true for young businesses in the early stages of building a predictable revenue stream. While you may have …
Organic Vs. Paid: Where You Should Spend Your Marketing Dollar Read More »
Coming into 2022, many businesses were still reeling from the incredibly unpredictable and, at times, tumultuous past two years. As 2022 began to unfold, much of the world returned to what felt like a pre-pandemic normal. Many people who stockpiled funds during the early days of the pandemic were looking for ways to spend their …
Middle of the Year Digital Marketing Report: What We Learned from the First Half of 2022 Read More »
As saving time becomes more of a priority for car buyers, many are turning to online car shopping to do so. According to Google, 92% of car buyers research their new vehicle online before purchasing. In that same study, Google also found that online purchasing has risen to 16% of total car sales. Insert vehicle …
According to data from McKinsey & Company, over 70% of consumers expect companies to provide personalized interactions with them. Also, 76% of customers are frustrated when this personalized incineration doesn’t occur. With the increased demand for personalized interactions, customer data is becoming one of the most valuable assets any business has. Marketing, sales, and customer …
The Customer Data You Should Be Gathering and How to Use It Read More »
For local businesses, being easy to find online is critical to increasing leads. According to recent data, 21% of consumers attest that they use the internet to find a local business every day. In addition, over 35% of consumers said that they use the internet to find a local business at least multiple times weekly, …
How to Optimize Your Online Scheduling Tool to Win More Leads Read More »
Each new customer brings value to your business. However, a single purchase or service call cannot compare with a long-term customer relationship. A loyal customer can be a significant source of revenue or referrals for years to come. Customer follow-ups can increase sales, bring positive reviews or referrals, avoid unhappy customers by resolving confusion, improve …
Websites have evolved from their humble beginnings as digital brochures for businesses. However, the time when an online presence was optional has long passed. Today, your website is a portal for customers and new prospects to understand and access your business. To fulfill its potential, your website has several jobs. It needs to help your …
Our lookbook has examples of our display ads we have created for clients.
