Automotive Marketing Blog

Dealerships face a difficult reality — there is a serious lack of loyalty in the car-buying market. Today, most buyers research online and simply look for the best deals rather...

When you look at your competitive landscape, you are most likely faced with an increasing amount of competition. Not only do you face competition from the other dealerships in the...

As a dealership, you'll find that one of the best ways you can consistently bring customers through your doors is via your service center. Once you have created a loyal...

When it comes to reaching an audience with a targeted offer, the success of your campaign depends highly on how well you communicate with your intended audience. The communication sequence...

Understanding the importance of digital marketing for your dealership only takes a perfunctory look at the data: 95% of vehicle buyers use the internet to research vehicle information. Twice as...

Today, most dealerships are investing a significant amount of their marketing dollars into digital ad campaigns. This investment is in response to the rising number of users who turn to...

As a dealership, there are probably at least a handful of competitors with a notable impact on your business’s success. These competitors might be leading in sales in your area,...

Today, 73% of users use multiple channels during their shopping journey. Companies are taking note and employing a myriad of digital marketing strategies to reach consumers. From investing in mobile...

Dealerships compete in a difficult space where creating brand loyalty is complex and often costly. Unlike traditional retailers who sell multiple products to a consumer in a given week, dealerships...

Dealerships once content to drop fliers into a mailbox are shifting their focus. Marketing has become increasingly about having a strong digital presence across channels. Looking back on 2020, in...

The average American spends nearly 24 hours a week online. Additionally, the daily time spent on social media worldwide amounts to 145 minutes per day. With consumers spending more and...

When it comes to digital strategies, there are two basic forms of reaching consumers: organically and through paid media. For businesses looking to increase scheduled services in 2021, both methods...

At one point, businesses that wanted to reach customers online only needed to focus on a few small tasks. Build a website. Start a Facebook page. Pay for an ad....

Google My Business is a remarkably powerful tool. In research performed by Statista, it was identified that 84% of customer searches for businesses are discovery. This means that the majority...

Sales events are an effective strategy for driving foot traffic through your doors, allowing staff members to interact with potential clients and convert warm leads into closed sales. However, sales...

If the past year has taught businesses anything, it is that an online digital presence, with a full digital showroom, is more important than ever. While restrictions related to COVID-19...

Listen to the latest buzz around social media, and you're sure to hear Clubhouse mentioned. Clubhouse is a new and unique social media app that lands somewhere between listening in...

Recall events present a powerful opportunity for dealerships to boost service appointments. However, as with any marketing plan, for a recall event to succeed in acquiring and retaining new customers,...

Clubhouse has risen to popularity practically overnight. While the app was launched in the spring of 2020, it wasn’t until recent months that users soared from thousands to millions, largely...

In many cases, you and your competitors will offer similar products, similar pricing, and potentially, even a similar experience. This can make it extremely difficult to differentiate your business from...

For dealerships, finding new avenues to increase business remains a must. However, bringing in new business can be challenging. For dealerships looking to find the next angle on acquiring loyal...

Consumers flock to brands that relate and feel human, rather than robotic and stiff. As humans, we want to identify with the brands we have something in common with. We...

In the world of digital shopping, it remains more critical now than ever before to ensure your marketing strategy meets consumers in their domain — online. For auto dealerships, this...

In 2020, COVID-19 changed the landscape of our personal and professional lives. Digital marketing has been increasingly crucial to companies over the past two decades, but the pandemic accelerated online...