Automotive Marketing Blog

By January 2021, worldwide social media users reached an estimated 4.2 billion. With these high numbers of users, having a social media presence is vital for any brand. Brands can...

If the past two years have taught us anything, it's that consumers are using digital channels more than ever before to interact with brands and make purchasing decisions. According to...

Videos are a compelling way to capture the attention of potential car buyers. In fact, according to Google, video influences 75 percent of auto buyers during the decision-making process of...

Spanning a wide age range, from four to 40 years old, Millennials and Gen Z together are becoming one of the most influential purchasing powers globally. In fact, combined, Millennials...

As your dealership looks toward a new year of sales, it is the perfect chance to reassess your marketing strategies. From sifting through your spend by channels to analyzing which...

It isn’t news to any dealership across the country right now — inventory is low. Between microchip shortages and supply chain disruptions, most predictions indicate that it could be well...

In today’s digital landscape, there are countless platforms and channels for any business to manage. From setting up social media profiles to ensuring that customers can message your business through...

One of the most difficult challenges you face as a dealership is standing out in a crowded market. The odds are good that you are one of many dealerships operating...

Though it feels hard to believe, 2021 is rapidly drawing to a close. In a year marked by a post-pandemic recovery meshed with adapting to a new normal, 2021 has...

In 2020, global online content consumption doubled. During this timeframe, people went from spending an average of around three hours a day to an incredible six to seven hours a...

The 2021 holiday season is nearly upon us. And, with the holidays comes a flurry of activity for retailers and service providers of all kinds. The good news is that...

When it comes to digital marketing, plenty of methods are available for increasing your dealership’s online reach. From paying for ads to engaging with customers on social media, the options...

Did you know that 95 percent of vehicle buyers use digital as a source of information during the car buying process? Twice as many vehicle buyers start their research online...

With the changing of yet another season, it's time to start planning for your dealership’s end-of-the-year sales event. But this year, what if you could host an event that was...

Over the past few years, there has been a massive focus on using customer data to drive improved customer engagement via marketing campaigns — and, rightly so. However, the amount...

Retargeting is a digital marketing strategy that allows dealerships to further their reach and digital impact with potential customers. But for retargeting to succeed, the campaign has to be managed...

When it comes to reaching your customers, you can use many digital marketing tactics to influence purchasing decisions. From social media ads to a well-optimized landing page, digital marketing offers...

When designing a marketing campaign, who helps you build your messaging, determines what content you create, and figures out what channels to market on? Is it your marketing team? Your...

At the center of any quality digital marketing campaign is a landing page. Here, marketing leads are funneled with the goal of turning those leads into conversions. A conversion might...

When it comes to online marketing, no conversation would be complete without mentioning Google Display ads. After all, Google’s Display ads reach a remarkable amount of online users via the...

For many businesses, digital marketing has been a rollercoaster of a ride. Perhaps at one point, you outsourced your digital marketing strategy to get help, only to bring it back...

One of the biggest challenges for those who operate a dealership is differentiating yourself in today’s crowded market. Customers are increasingly reliant upon a quick internet search to decide about...

With a vaccine rolling out and everyday life resuming on some level, the first half of 2021 has already proven to be a whirlwind. And, after the extreme uncertainty of...

Central to almost any online marketing strategy is the desire to increase the amount of traffic visiting your website or online showroom. However, too often, when traffic is increased, there...