Blog | Digital & Direct Automotive Marketing

This is Why You Need to Test the Water Before You Dive In

This is the third follow up article in a series of five from a recent article titled These Are the…

This is the second follow up blog in a series of five from a recent article titled “These Are the…

This is my attempt to be more specific on five tips I gave in a recent article titled These Are…

I have good news – we work in an industry of extreme uncertainty. No one knows what changes will occur…

As we head into January, there’s always a plethora of to-dos – each with a higher priority level than the…

Digital Marketing is an ever-evolving industry that requires constant monitoring in order to ensure you are keeping up with the…

It feels like just a short time ago that we relied on our local news station or our daily newspaper…

Most dealers would agree that increasing quality traffic is one of their top two biggest challenges in selling more cars….

We all know that we live in a world of oversaturated marketing. As a result, it’s becoming more and more…

I was talking with a dealer recently who told me he was frustrated with his customer pay revenue. He said…

How does your community perceive you and your dealership? What about your internet viewers? While you may have a solid…

You’ve heard the expression “everyone hates change”. Unfortunately, we also live in a changing world. Google the word “change” and…