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11 Tips to Use Paid Ads to Offer More Targeted Messaging
The digital advertising industry is expected to reach $667 billion by the end of 2024. The simple reason for this astronomical figure is that it produces results. Of course, these advertisers do well with practice and effective use of targeted messages. Serving advertisements to the appropriate audience at the right …
The Psychology of User Behavior
Why do some search engine marketing (SEM) campaigns wildly outperform others? Why do some strategies, like a “limited-time offer,” consistently drive more sales despite being used so often? The answer lies in the psychology of user behavior. Underpinning every successful marketing campaign are the emotional triggers and unconscious cognitive biases …
The Rise of Video Production: Press Record to Elevate Your Digital Marketing Strategy
In the ever-evolving digital marketing landscape, staying on top of the latest trends and advances isn’t just a strategy; it’s a necessity. Over the years, various tools and techniques have emerged, each vying for attention and engagement in the crowded online space. Yet, one medium has undeniably risen above the …
Steps to Change Address for Online Platforms
Whenever an individual or business moves, one of the most important things to do is inform everyone of the change of address. For businesses, this extends beyond a national change of address — it also includes changing the information on all of their online platforms. Yet when a company switches …
How to Run an Effective Display Ad Campaign
Imagine creating just one digital graphic or video and sending it to millions of eyes. This is the new reality we live in today, where digital marketers have the potential to reach every person on the planet with a single advertisement. Big companies such as Coca-Cola, Nike, and Facebook are …
No Device Left Behind: The Power of Cross-Device Marketing
Cross-device marketing refers to the practice of delivering consistent marketing messages and experiences across multiple devices that consumers use to interact with brands. This includes smartphones, tablets, desktop computers, laptops, smart TVs, and other internet-enabled devices. Aiming to reach consumers seamlessly as they switch between devices throughout their daily activities, …
Paid Search Keyword Match Types in Google Ads
In the Google Ads platform, advertisers can work with different paid search keyword match types to enhance campaigns. Each type has advantages and disadvantages, which can be very effective in the right hands. Using a suitable match type can yield higher click rates and/or conversion rates or even avoid duplicate …
A Digital Marketer’s Guide to Performance Max Updates
Google Ads’ Performance Max Channel is a valuable tool for keeping campaigns on track to deliver optimal results. It’s a goal-based campaign type with placements across all Google Ads inventory — YouTube, Display, Paid Search, Demand Gen, Gmail, and Maps. Performance Max uses Google AI to bring real-time insights into …
Google Ads Auction Insight Report: Gleaning Data from Competitors
The Google Ads platform is very competitive, especially for certain keywords. Some competitors are doing better than others and shroud their activities in mystery. What are they excelling in that others are not able to replicate? Instead of guessing, use the Google Ads Auction Insight Report to understand those competitors …
A Guide to Automotive Digital Paid Media Benchmarks
In 2024, U.S. digital ad spending for the automotive industry is estimated to grow 11.1% to $21.22 billion, accounting for 7.2% of total digital ad spend. A thoughtful digital paid media strategy is now table stakes as more dealers and manufacturers fight for car buyer dollars across desktop and mobile …