For small businesses, the internet provides a wealth of opportunity when it comes to gaining new customers and retaining existing ones. To reach your target audience online, you are probably investing in two key areas: SEM helps you get your website in front of customers who are already searching for …

In a competitive landscape, showcasing your company’s promotions and discounts can be an effective way to stand out. However, rather than simply mailing your coupons or promoting them via email, consider taking a new approach — building coupon landing pages. Coupon landing pages can be a powerful way to advertise current …

There is a famous quote that states: “Study the past if you would define the future.” This sentiment is particularly apropos when it comes to building a marketing strategy for 2023. Without understanding your successes and failures from 2022, you are building a blind strategy for the new year. Instead, …

While consumers once picked up their phones to search for a product or service, many today rely on personalized feeds to help them discover brands long before their official search begins. This style of discovery is an almost passive activity on the consumer’s side. While browsing the news, watching a …

Similar to the diets that take place post-holiday meals, customers often look for ways to cut back on spending and get back in line with personal budgets after the hectic holiday season. For small business owners, this makes it imperative to have a quality marketing strategy in place for the …

A winning lead capture form is the first step to getting a lead because it will make prospects want to give you their information. Here’s how you can craft yours. Why Is a Lead Capture Form Important? Lead capture forms are an important piece of the puzzle when it comes …

For any business with a website — which at this point should include any and every type of business — tracking metrics around user interactions with your website is key. There are countless tools on the market for analyzing and categorizing website data, but one remains the top pick for …

Almost anyone who’s been in business has looked at the landscape of their industry and found competition. If it doesn’t exist right away – and it usually does – then it will soon enough. As competition grows, so does the importance of finding a way to stand out.  Certainly, a …

Holiday emails to customers can bring good cheer and generate sales. However, it’s also a time when shoppers are inundated with offers and messages. As much as a well-timed and engaging email can strengthen your customer relationships, a poorly timed or cookie-cutter email can fail to captivate. A Few Keys …