Automotive Marketing Blog

Retargeting is a digital marketing strategy that allows dealerships to further their reach and digital impact with potential customers. But for retargeting to succeed, the campaign has to be managed...

When it comes to reaching your customers, you can use many digital marketing tactics to influence purchasing decisions. From social media ads to a well-optimized landing page, digital marketing offers...

When designing a marketing campaign, who helps you build your messaging, determines what content you create, and figures out what channels to market on? Is it your marketing team? Your...

At the center of any quality digital marketing campaign is a landing page. Here, marketing leads are funneled with the goal of turning those leads into conversions. A conversion might...

When it comes to online marketing, no conversation would be complete without mentioning Google Display ads. After all, Google’s Display ads reach a remarkable amount of online users via the...

For many businesses, digital marketing has been a rollercoaster of a ride. Perhaps at one point, you outsourced your digital marketing strategy to get help, only to bring it back...

One of the biggest challenges for those who operate a dealership is differentiating yourself in today’s crowded market. Customers are increasingly reliant upon a quick internet search to decide about...

With a vaccine rolling out and everyday life resuming on some level, the first half of 2021 has already proven to be a whirlwind. And, after the extreme uncertainty of...

Central to almost any online marketing strategy is the desire to increase the amount of traffic visiting your website or online showroom. However, too often, when traffic is increased, there...

Central to any marketing strategy is the customer journey. This journey involves each step a customer takes in deciding where to make a purchase or schedule a service. While most...

Dealerships face a difficult reality — there is a serious lack of loyalty in the car-buying market. Today, most buyers research online and simply look for the best deals rather...

When you look at your competitive landscape, you are most likely faced with an increasing amount of competition. Not only do you face competition from the other dealerships in the...

As a dealership, you'll find that one of the best ways you can consistently bring customers through your doors is via your service center. Once you have created a loyal...

When it comes to reaching an audience with a targeted offer, the success of your campaign depends highly on how well you communicate with your intended audience. The communication sequence...

Understanding the importance of digital marketing for your dealership only takes a perfunctory look at the data: 95% of vehicle buyers use the internet to research vehicle information. Twice as...

Today, most dealerships are investing a significant amount of their marketing dollars into digital ad campaigns. This investment is in response to the rising number of users who turn to...

As a dealership, there are probably at least a handful of competitors with a notable impact on your business’s success. These competitors might be leading in sales in your area,...

Today, 73% of users use multiple channels during their shopping journey. Companies are taking note and employing a myriad of digital marketing strategies to reach consumers. From investing in mobile...

Dealerships compete in a difficult space where creating brand loyalty is complex and often costly. Unlike traditional retailers who sell multiple products to a consumer in a given week, dealerships...

Dealerships once content to drop fliers into a mailbox are shifting their focus. Marketing has become increasingly about having a strong digital presence across channels. Looking back on 2020, in...

The average American spends nearly 24 hours a week online. Additionally, the daily time spent on social media worldwide amounts to 145 minutes per day. With consumers spending more and...

When it comes to digital strategies, there are two basic forms of reaching consumers: organically and through paid media strategy. For businesses looking to increase scheduled services in 2021, both...

At one point, businesses that wanted to reach customers online only needed to focus on a few small tasks. Build a website. Start a Facebook page. Pay for an ad....

Google My Business is a remarkably powerful tool. In research performed by Statista, it was identified that 84% of customer searches for businesses are discovery. This means that the majority...