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- All
- Digital Marketing
- Email Marketing
- Event Marketing
- Lead Generation
- Marketing Ideas
- Social Marketing
Understanding the Difference Between SEO and SEM
Search engine optimization (SEO) and search engine marketing (SEM) are two pillars of digital marketing. Although the terms are sometimes used interchangeably, they each have a distinct meaning. SEO involves optimizing your website and online content for organic search, while SEM is paid search advertising. Each is an important strategy, ...
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Advanced Bid Management Strategies in Paid Search Campaigns
Proving the value of media investments has never been more critical. Every dollar spent is under the microscope. Marketers need to keep a close tab on how they allocate budget and the return on investment (ROI) of their media placements to optimize ad spend and maximize campaign impact on the ...
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Worldwide Reach at Your Fingertips: The DSP in Programmatic Advertising
Media buys are great ways for brands to reach the right audiences quickly and at affordable prices. Unfortunately, searching for publishers, requesting ad space, negotiating an agreement, and following through with the transaction can be time-consuming. That’s where programmatic advertising can help. This technology allows advertisers to advertise almost instantaneously ...
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When To Increase Your Paid Search Budget
Marketers today face a tall order to maximize media placements’ return on investment (ROI) while reducing their overall spend. This is especially true in paid search advertising, also frequently referred to as search engine marketing (SEM), because the digital landscape moves at a record pace. That’s why effective paid search ...
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Out-Perform Automotive Industry Averages With J&L Marketing
In the ever-evolving world of digital marketing, particularly within the automotive sector, maintaining a competitive edge can seem daunting. That’s where metrics and benchmarks become indispensable, providing crucial insights into campaign performance and avenues for improvement. In this blog, we explore two key metrics—Click Through Rate (CTR) and Cost Per ...
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What Is Ad Rank? Here Are Some Tips To Get Higher Rank, Too
The Google Ads platform allows advertisers to reach nearly limitless consumers on the Google Search Network, non-search websites, videos, and mobile apps. Brands may bid in auctions to display concise advertisements, product inventory, and company services to users. To keep the quality of sponsored results high, Google instituted a complex ...
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Measuring Success in OTT and CTV Video Advertising Campaigns
Although it certainly feels like a lifetime ago, it hasn’t been that long since people regularly relied on cable or bunny ears to provide access to their favorite shows and movies. But now, those days are in the rearview mirror, replaced by the rise of smart TVs and on-demand streaming ...
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How CCPA and GDPR Impact Data Privacy in a Changing Landscape
Any company that may store customer or client information needs to be aware of the California Consumer Privacy Act (CCPA), General Data Protection Regulation (GDPR), and a range of global data privacy regulations. Many organizations use these standards to institute strict data safety policies and adjust their technologies to prevent ...
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Marketing 101: Common Terms You Should Know
The marketing landscape moves at record speed to keep pace with consumers’ evolving needs and preferences. As a result, the way marketers talk about their work—ad features and formats, targeting, performance metrics, and more—is also constantly in flux. Complex terminology, acronyms, and buzzwords dominate marketing speak, and new ones emerge ...
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11 Tips to Use Paid Ads to Offer More Targeted Messaging
The digital advertising industry is expected to reach $667 billion by the end of 2024. The simple reason for this astronomical figure is that it produces results. Of course, these advertisers do well with practice and effective use of targeted messages. Serving advertisements to the appropriate audience at the right ...
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