Car dealership showrooms across the nation have been instructed to close their doors until the COVID-19 pandemic subsides. However, since service departments are deemed an essential business, dealerships must now shift their...
Automotive Marketing Blog
Let’s admit it. We’re all addicted to social media. GlobalWebIndex reported that people spend approximately 2 hours and 23 minutes daily on social media browsing and messaging. And, with more eyes on...
Think about the last time you purchased a car from somewhere other than your dealership. What was that experience like? Were you able to easily navigate the dealership’s website and...
From getting excited to hear “You’ve Got Mail” to scrolling through hundreds of junk messages each day, the landscape of email marketing has changed drastically over the decades. The medium...
Max Zanan, author of Perfect Dealership: Surviving the Digital Disruption, wrote, “The automotive retail industry is under more pressure than ever. Lower margins, stricter regulations, heavy competition, and the rise of...
With approximately 2.5 billion monthly active users on Facebook, your dealership should be expanding its reach by utilizing Facebook Marketplace and Messenger to reach potential and new customers. Consider the following...
The car purchasing process has evolved. Customers make fewer visits to the dealership and arrive armed with information. They often know the make, model, and features they want before they...
According to Pew Research, 96% of Americans own a cellphone and 81% own a smartphone. Implementing a texting strategy for your dealership a decade ago may not have been the best...
According to Small Biz Trends, “The average email open rate for all industries in the United States is 18%, and the average click-through rate is 2.69%. However, the average click-to-open rate...
When your sales team loses a sales opportunity, it can have either a positive or negative effect. The salesperson can accept the loss and be motivated to succeed the next...
According to Think with Google research, “Twice as many car buyers start their research online versus at a dealer.” In this current hyper-technological age, it’s vital to ensure that your digital footprint...
In 2019, approximately 17 million vehicles were purchased in the United States. Successful dealerships continuously work on mastering the balance of drawing new (conquest) consumers to their showroom and cultivating strong relationships...
In 2017, customers visited an average of 2.7 dealerships before making a purchase. In 2019, this number decreased to 2.3 dealerships, according to a Cox Automotive study. While on the surface,...
The way your dealership is displayed on search engine results pages (SERP) can make or break your business. It’s important to optimize your Google My Business Page to increase your...
Are you wondering why your dealership has thousands of website visits every month, but only a handful of test drives? Imagine if your dealership could target the consumers who visit...
Did you know more than 1 billion people use Instagram each month? And, 200 million of those users visit at least one business profile each day. Car dealerships across the country...
According to a recent report by Trading Economics, total vehicle sales in the U.S. are estimated to reach approximately 17.3 million in 2020. If you want your dealership to get in...
Car dealerships understand how important customer relationships are. Without the trust of a potential customer, the sale is lost. But do you have the manpower to handle every customer inquiry...
According to the NADA Data mid-year financial report for 2019, approximately 162 million repair orders were written by service departments, totaling over $62 billion in service and parts sales. According to...
With 16,741 franchised car dealers in the nation, the automotive industry is a competitive one. As a result, consumers can choose from numerous dealerships and websites to purchase their new vehicle. While...
When the components of your digital marketing strategy have a poor conversion rate, even if all the traffic from the 4.479 billion active Internet users in the world flood your...
Since 92% of consumers research online before they purchase a vehicle, you need to make sure your dealership is meeting the needs of these customers. Approximately 8 billion video views are generated...
Approximately 92% of car buyers will search online prior to visiting your car dealership to purchase a vehicle. That’s a staggering statistic that shows how important the right digital marketing strategy...
Head of Strategic Analytics at Google Marketing, Avinash Kaushik shares in a recent Think With Google article how to become smarter advertisers in 2020. He shared three resolutions that marketing teams should...
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