Why Your Marketing is Outdated & What You Need to Do to Save It
It feels like just a short time ago that we relied on our local news station or our daily newspaper…
How to Create a Special Offer & Exploit Your Competition in January
Most dealers would agree that increasing quality traffic is one of their top two biggest challenges in selling more cars….
The Two Direct Mail Marketing Facts that Will Surprise You the Most
We all know that we live in a world of oversaturated marketing. As a result, it’s becoming more and more…
3 Things You Have to Do to Increase Your Customer Pay Revenue
I was talking with a dealer recently who told me he was frustrated with his customer pay revenue. He said…
3 Digital Marketing Tips You Need to Win on Cyber Monday
How does your community perceive you and your dealership? What about your internet viewers? While you may have a solid…
How to Overcome Your Fear of Change & Get the Results You Need
You’ve heard the expression “everyone hates change”. Unfortunately, we also live in a changing world. Google the word “change” and…
This is How Artificial Intelligence Will Make You a Better Digital Marketer
At NADA this past March, I was talking with a 12-rooftop dealer and he mentioned a few of his frustrations…
This is Why You Need to Take Advantage of Omni Channel Marketing
Today’s latest shift in marketing best practices is the shift away from a multi-channel marketing approach to an omni-channel marketing…
How to Capitalize On the Holidays with Your Marketing
In my last blog, I mentioned the upcoming holiday season and the challenges and opportunities involved. Automotive News recommended increasing…
Digital Marketing 101 – Google Analytics
Join Digital Marketing Strategist, Tyler Wilson as he walks through Digital Marketing 101 – Google Analytics. During this brief video,…
Here’s Why You Need to Take Advantage of Holiday Marketing Opportunities
The coming holiday season presents a unique challenge for dealerships, but also a significant opportunity. Automotive News predicts a slump…
How to Stop Marketing to Ghosts
Ninety-seven percent of organizations use data for their businesses and 94% of those organizations report data challenges or inaccuracies.1 In fact,…