Social media platforms have changed significantly since the early 2000s and beyond when MySpace reached 1 million monthly active users in 2004. Facebook is now the top social media platform, with...
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Approximately 25% of all automotive searches are parts, services, and maintenance related. With the right service combat strategy that includes effective digital marketing, you can boost your fixed ops. Service takes a...
According to the Pew Research Center, 81% of Americans go online every day. Of those polled, 28% are online frequently, 45% go online several times a day, and 9% only once...
According to consumer insights from Think with Google, 95 percent of vehicle buyers turn to the digital world to find information to help them with the buying process. Having an active blog...
According to a report published by the National Automobile Dealers Association (NADA), new vehicle sales in 2018 topped $1 trillion at over 16,753 franchised dealers in the U.S. And with automobile sales...
Word of mouth marketing is estimated to account for approximately $6 trillion in annual consumer spending. Cultivating consumer recommendations and customer advocates can result in 5x more sales for your dealership...
Let’s face it, brainstorming post ideas for your social media channels regularly is a challenge. As a car dealership, your content needs to do more than generate a “like” or...
Have you ever found a company online only to be thoroughly disappointed when you visited their physical location? Your first impression of the company didn’t match the physical reality, leaving...
As a car dealership, you already track a lot of data. From close rates for your sales team to the inventory turnover rate, you’ve got a close eye on all...
Today’s savvy consumer spends more time researching vehicles online before they even step onto a dealership lot. According to insights from Think with Google, seeing a 360-degree video of a...
Did you know more than 6 million companies use Facebook ads to promote their business? And, 67% of marketers claim that Facebook is their most important social media channel. Facebook advertising is...
Brand awareness for your dealership is more important than you might think. Today’s consumers spend approximately 59% of their time researching vehicles online before heading to a dealership. Gone are the days...
Using the right language in all your advertising efforts will give buyers a positive first impression of your automotive dealership. You don’t usually get a second chance to make a...
Car dealerships send and receive emails all day long. Between communicating with prospective leads and keeping in touch with current clients, email is a vital part of any automotive operation....
As an automotive dealer, you’re always looking for the next best way to pair consumers with their dream car. But the days of cold leads and hoping someone walks through...
In the world of business, making mistakes along the way is inevitable. It's a learning process. Running a dealership has a long list of to-dos to check off to really...
Marketing done right is a never-ending cycle of creating, testing, utilizing, and improving. As a result, dealers today are seeing more and more of their time engulfed by the constant...
Regardless of how good a dealer's marketing strategy is, if they can't get consumers to take action... it's all for nothing. Marketing's job is to produce leads and sales -...
A dealership's service department is often overlooked and forgotten about by car buyers. They hear "dealership" and immediately think of a lot full of polished cars, not the service department....
Times are changing, technology is advancing with immense measures, and what used to be marketing has evolved into something bigger and greater. There's a cause and effect relationship with technology...
Today, more than ever before, dealers have to decide on more outlets, options, and channels for their marketing. This is a time-consuming process that can undoubtedly be confusing at times,...
Marketing floods our inboxes, websites, social media feeds, and even texts and voicemails every day. We live in a world of oversaturated marketing ploys. As a result, it’s becoming more...
Have you noticed when you’re on Amazon that it seems like they know what you want before you know you want it? This is an example of Artificial Intelligence (AI)....
Marketing floods our inboxes, websites, social media feeds, and even texts and voicemails every day. We live in a world of oversaturated marketing ploys. As a result, it’s becoming more...
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