Listen to the latest buzz around social media, and you're sure to hear Clubhouse mentioned. Clubhouse is a new and unique social media app that lands somewhere between listening in...
Automotive Marketing Blog
Recall events present a powerful opportunity for dealerships to boost service appointments. However, as with any marketing plan, for a recall event to succeed in acquiring and retaining new customers,...
Clubhouse has risen to popularity practically overnight. While the app was launched in the spring of 2020, it wasn’t until recent months that users soared from thousands to millions, largely...
In many cases, you and your competitors will offer similar products, similar pricing, and potentially, even a similar experience. This can make it extremely difficult to differentiate your business from...
For dealerships, finding new avenues to increase business remains a must. However, bringing in new business can be challenging. For dealerships looking to find the next angle on acquiring loyal...
Consumers flock to brands that relate and feel human, rather than robotic and stiff. As humans, we want to identify with the brands we have something in common with. We...
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In the world of digital shopping, it remains more critical now than ever before to ensure your marketing strategy meets consumers in their domain — online. For auto dealerships, this...
In 2020, COVID-19 changed the landscape of our personal and professional lives. Digital marketing has been increasingly crucial to companies over the past two decades, but the pandemic accelerated online...
Consumers are everywhere. They have desires to be met and problems to be solved. The only thing standing between you and them is access. Done right, B2C digital marketing delivers...
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Loyal customers sustain your company’s long-term success through repeat purchases. It’s more expensive to get new clients than to keep clients, so existing customers deliver more profit per transaction. Satisfied,...
Cars have been a core of American culture for more than a century, but what we value and prioritize in our automobiles changes over time. As the marketplace changes, so...
Engaging your audience on social media boosts brand awareness, increases loyalty, and encourages word-of-mouth marketing. It fuels business by building a community of informed fans of your brand. Distinct from...
The success of video marketing is hard to deny as videos continue to influence traffic, leads, and sales. From short marketing videos that grab attention on social media to more...
After decades of relying on tried-and-true marketing strategies like TV commercials, newspaper ads, flyers, events, and radio spots, most auto dealerships are focusing more time, effort and money on digital...
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Anyone can publish a website and write blogs. However, Google's success relies on delivering relevant, accurate content to the end-user. They want to filter out misleading and poorly written sites...
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Digital Marketing and selling cars are not the same as they used to be. The old, familiar ad placements don’t yield the same results, and consumers take a more active role...
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Digital marketing has transformed a brand's ability to target specific audience segments and engage prospects before and after purchasing. As the online advertising world becomes more competitive, companies want to...
With hundreds of sellers competing in the same space, merely promoting your brand is no longer enough. You need to build customer trust. Unlike 20 years ago, consumers have the...
When a shopper enters a city name or a phrase like "near me" on Google, the results page shows a map with up to three local businesses highlighted for the...
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Take a look inside some of the largest automotive sales events successes: year-in and year-out, six high impact sales promotion opportunities out produce all the others. Do you know which...
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As a car dealership, you already track a lot of data. From close rates for your sales team to the inventory turnover rate, you’ve got a close eye on all...
You’re probably familiar with the adage that “proper prior planning prevents @#$% poor performance”? Well, nothing could be more true when it comes to hosting a sales event that seriously...
Did you know more than 6 million companies use Facebook ads to promote their business? And, 67% of marketers claim that Facebook is their most important social media channel. Facebook advertising is...
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Email is essential when it comes to conversions. To take advantage of the leads that are generated by your marketing efforts, you'll need to follow-up through email. If you don't...
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