Digital Marketing and selling cars are not the same as they used to be. The old, familiar ad placements don’t yield the same results, and consumers take a more active role in the vehicle buying process. The majority of automotive shoppers begin their journey online by finding and comparing dealerships’ websites, …

When a shopper enters a city name or a phrase like “near me” on Google, the results page shows a map with up to three local businesses highlighted for the consumer. The same is true for searches performed on mobile phones. The companies that appear are Google My Business (GMB) …

Take a look inside some of the largest automotive sales events successes:  year-in and year-out, six high impact sales promotion opportunities out produce all the others. Do you know which ones they are? (One may surprise you.) More importantly, are you hosting all six? Sales event success in today’s automotive market is …

As a car dealership, you already track a lot of data. From close rates for your sales team to the inventory turnover rate, you’ve got a close eye on all your key metrics. The same should be true for your online marketing efforts. Do you know how many people visit …

You’re probably familiar with the adage that “proper prior planning prevents @#$% poor performance”? Well, nothing could be more true when it comes to hosting a sales event that seriously shifts the needle. As automotive event marketers that have been in the game for over 25 years, we’ve seen the …

Did you know more than 6 million companies use Facebook ads to promote their business? And, 67% of marketers claim that Facebook is their most important social media channel. Facebook advertising is no longer an optional tool for businesses in the automotive industry. In today’s digital and mobile world, it’s a necessity. …