Direct Mail

Direct mail marketing is any physical correspondence you send to customers in the hopes of getting them to engage your business. J&L Marketing has generated dozens of templates that have delivered results for over 30 years.

Direct mail includes papers, postcards, or other items, such as a company’s promotional products, sent via the postal service to an individual’s home or business. The letters or parcels are sent for marketing purposes. We’ll answer the lingering question for you: Yes, direct mail still works!

Direct Mail Examples

J&L Marketing has been providing top of the line direct mail advertising for over 30 years. We are experts in the market and know how to deliver results.

Whether your business is looking to increase product sales or drive service appointments our direct mail campaigns can help achieve your goals.

Direct Mail Benefits

Strengths

Ability to target a specific audience, whether you’re looking to reactivate lost customers, drive in new customers or reward loyal customers, you can build a custom target audience

You can target specific addresses and home owners that are geographically near your place of business.

Complements digital marketing. Whatever your goal, direct mail can work with your other marketing methods to enhance overall performance, increase customer engagement, and improve your ROI.
Direct mail is tangible. It’s interactive, memorable and creative, has less competition and stays in front of the customer longer.

Strategies

Use a PURL With Mail

Create a PURL (Personalized URL) to capture and convert user traffic. Each customer can be assigned a specific user experience to strengthen conversion potential.

Target Specific Customers

 Although the final ROI can be significant, the initial cost of delivering a mail campaign can be expensive. 

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Our lookbook has examples of our display ads we have created for clients.