Jamil Zabaneh

What Is Ad Rank? Here Are Some Tips To Get Higher Rank, Too 

The Google Ads platform allows advertisers to reach nearly limitless consumers on the Google Search Network, non-search websites, videos, and mobile apps. Brands may bid in auctions to display concise advertisements, product inventory, and company services to users. To keep the quality of sponsored results high, Google instituted a complex system that digital advertisers must …

What Is Ad Rank? Here Are Some Tips To Get Higher Rank, Too  Read More »

How CCPA and GDPR Impact Data Privacy in a Changing Landscape

Any company that may store customer or client information needs to be aware of the California Consumer Privacy Act (CCPA), General Data Protection Regulation (GDPR), and a range of global data privacy regulations. Many organizations use these standards to institute strict data safety policies and adjust their technologies to prevent data theft and mismanagement. The …

How CCPA and GDPR Impact Data Privacy in a Changing Landscape Read More »

11 Tips to Use Paid Ads to Offer More Targeted Messaging 

The digital advertising industry is expected to reach $667 billion by the end of 2024. The simple reason for this astronomical figure is that it produces results. Of course, these advertisers do well with practice and effective use of targeted messages. Serving advertisements to the appropriate audience at the right moment with a powerful message …

11 Tips to Use Paid Ads to Offer More Targeted Messaging  Read More »

The Psychology of User Behavior

Why do some search engine marketing (SEM) campaigns wildly outperform others? Why do some strategies, like a “limited-time offer,” consistently drive more sales despite being used so often? The answer lies in the psychology of user behavior. Underpinning every successful marketing campaign are the emotional triggers and unconscious cognitive biases that drive people. Crafting messages …

The Psychology of User Behavior Read More »

The Rise of Video Production: Press Record to Elevate Your Digital Marketing Strategy

In the ever-evolving digital marketing landscape, staying on top of the latest trends and advances isn’t just a strategy; it’s a necessity. Over the years, various tools and techniques have emerged, each vying for attention and engagement in the crowded online space. Yet, one medium has undeniably risen above the rest, commanding influence and effectiveness …

The Rise of Video Production: Press Record to Elevate Your Digital Marketing Strategy Read More »

No Device Left Behind: The Power of Cross-Device Marketing

Cross-device marketing refers to the practice of delivering consistent marketing messages and experiences across multiple devices that consumers use to interact with brands. This includes smartphones, tablets, desktop computers, laptops, smart TVs, and other internet-enabled devices. Aiming to reach consumers seamlessly as they switch between devices throughout their daily activities, cross-device marketing ensures a cohesive …

No Device Left Behind: The Power of Cross-Device Marketing Read More »

A Digital Marketer’s Guide to Performance Max Updates 

Google Ads’ Performance Max Channel is a valuable tool for keeping campaigns on track to deliver optimal results. It’s a goal-based campaign type with placements across all Google Ads inventory — YouTube, Display, Paid Search, Demand Gen, Gmail, and Maps. Performance Max uses Google AI to bring real-time insights into consumer behaviors, devices, and ad …

A Digital Marketer’s Guide to Performance Max Updates  Read More »

Google Ads Auction Insight Report: Gleaning Data from Competitors

The Google Ads platform is very competitive, especially for certain keywords. Some competitors are doing better than others and shroud their activities in mystery. What are they excelling in that others are not able to replicate? Instead of guessing, use the Google Ads Auction Insight Report to understand those competitors and gain insights for a …

Google Ads Auction Insight Report: Gleaning Data from Competitors Read More »

Volkswagen Digital Marketing Enrollment Form

Schedule An Appointment

Schedule Your Event

Get Your Free Political Landscape Analysis

Get A Proposal

View Our Lookbook

Download the lookbook now

Our lookbook has examples of our display ads we have created for clients.