While consumers once picked up their phones to search for a product or service, many today rely on personalized feeds to help them discover brands long before their official search begins. This style of discovery is an almost passive activity on the consumer’s side. While browsing the news, watching a YouTube video, or checking their …
What Discovery Ads Are and Why You Should Use Them Read More »
Similar to the diets that take place post-holiday meals, customers often look for ways to cut back on spending and get back in line with personal budgets after the hectic holiday season. For small business owners, this makes it imperative to have a quality marketing strategy in place for the start of the year. The …
For any business with a website — which at this point should include any and every type of business — tracking metrics around user interactions with your website is key. There are countless tools on the market for analyzing and categorizing website data, but one remains the top pick for most marketers and business owners: …
Back to the Basics: Understanding Google Analytics Read More »
Keyword research is the foundation of your winning digital marketing campaigns. If you start with keywords that are directly relevant to what you sell and not too competitive in the space, your SEO and ad campaigns will be more successful. The process of keyword research can help you create better content that delivers on a prospect’s …
In 2021, the number of unique mobile internet users reached 4.32 billion. This means that 90% of the global internet population now uses a mobile device to access the internet. For businesses of any kind, this growth clearly indicates the importance of having a mobile-friendly website. The problem is, how do you know whether or not …
5 Free Methods for Testing the Mobile-Friendliness of Your Site Read More »
When creating engaging marketing, whether a social media ad or an email, there is an incredible amount of power in using photography to drive your message forward. In fact, according to data, when you hear a piece of information, three days later, you’ll only remember 10% of what you heard. However, if you add a picture …
How to Use Photography as a Powerful Marketing Tool Read More »
Every single moment, behind the scenes, a complex algorithm is at work powering the search results that millions of Google users see each day. Google’s search algorithm is a hot topic for those who help businesses and brands increase their online reach. Optimizing a website to rank well — referred to as search engine optimization (SEO) — …
A competitor analysis is an important process of digging deep into the weaknesses and strengths of rival businesses. Running a competitor analysis is key when looking for new opportunities to outpace your competition, particularly in a crowded market space. In this guide, we’ll help you understand the benefits of a competitor analysis and provide you …
In a crowded market space, it can be challenging to increase the number of leads you earn without tapping into a large marketing budget. However, rather than trying to outspend your competition, another option for improving your marketing strategy is to take a more targeted approach toward who you try to reach. Referred to as …
Building a Marketing Strategy Around Your Niche Audience Read More »
Email marketing can be an extremely powerful tool for reaching your customers. Compared to other channels, email continues to outperform in relation to open rates and click-through rates (CTR). Recent data indicates that the average open rate for email is nearly 17% with just above a 10% CTR. This is in contrast to an average CTR …
Our lookbook has examples of our display ads we have created for clients.
