A competitor analysis is an important process of digging deep into the weaknesses and strengths of rival businesses. Running a competitor analysis is key when looking for new opportunities to outpace your competition, particularly in a crowded market space. In this guide, we’ll help you understand the benefits of a competitor analysis and provide you …
In a crowded market space, it can be challenging to increase the number of leads you earn without tapping into a large marketing budget. However, rather than trying to outspend your competition, another option for improving your marketing strategy is to take a more targeted approach toward who you try to reach. Referred to as …
Building a Marketing Strategy Around Your Niche Audience Read More »
Email marketing can be an extremely powerful tool for reaching your customers. Compared to other channels, email continues to outperform in relation to open rates and click-through rates (CTR). Recent data indicates that the average open rate for email is nearly 17% with just above a 10% CTR. This is in contrast to an average CTR …
Marketing is a continuously evolving landscape. The strategies that worked 10 years ago differ from the ones that work today. For small businesses, keeping up with the latest marketing trends is critical to ensuring long-term success. Those who do not continually adapt will quickly be left behind. Too often, companies are stuck in the status …
7 Statistics That Will Change the Way You Market Read More »
For many small businesses, fall is a critical time of year to ensure revenue goals are met and important seasonal customers are retained. At the same time, this is a busy time of year for customers, so cutting through the noise and ensuring that your brand is top of mind is difficult. Undoubtedly, your competition …
8 Creative Small Business Marketing Ideas for the Fall Read More »
Coming into 2022, many businesses were still reeling from the incredibly unpredictable and, at times, tumultuous past two years. As 2022 began to unfold, much of the world returned to what felt like a pre-pandemic normal. Many people who stockpiled funds during the early days of the pandemic were looking for ways to spend their …
Middle of the Year Digital Marketing Report: What We Learned from the First Half of 2022 Read More »
Each new customer brings value to your business. However, a single purchase or service call cannot compare with a long-term customer relationship. A loyal customer can be a significant source of revenue or referrals for years to come. Customer follow-ups can increase sales, bring positive reviews or referrals, avoid unhappy customers by resolving confusion, improve …
The moment you see a review come in, you should do far more than simply read the review. Whether the review is positive, negative, or even neutral, responding to reviews is important. In fact, Google states that responding to your customer reviews will help to build customer trust. Additionally, the more engaged you are with …
Tips and Examples for Responding to Google Reviews Read More »
If you own or operate a service-based company, your business model likely involves a large amount of traveling to a customer’s home or business throughout a specified area to offer your services. Rather than operating as a traditional brick-and-mortar shop, a service-based business reaches customers across numerous miles, requiring different digital marketing strategies than a …
Local marketing campaigns are critical to long-term growth and continued profits for those running a small business. These campaigns allow companies to target key local audience segments, promoting ongoing growth and customer retention. This is particularly important for those operating a business in the service sector where customers are searching for where to do business …
6 Key Areas You Might Be Wasting Your Local Marketing Spend Read More »
Our lookbook has examples of our display ads we have created for clients.
