Jamil Zabaneh

What Discovery Ads Are and Why You Should Use Them

While consumers once picked up their phones to search for a product or service, many today rely on personalized feeds to help them discover brands long before their official search begins. This style of discovery is an almost passive activity on the consumer’s side. While browsing the news, watching a YouTube video, or checking their …

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Back to the Basics: Understanding Google Analytics

For any business with a website — which at this point should include any and every type of business — tracking metrics around user interactions with your website is key. There are countless tools on the market for analyzing and categorizing website data, but one remains the top pick for most marketers and business owners: …

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5 Free Methods for Testing the Mobile-Friendliness of Your Site

In 2021, the number of unique mobile internet users reached 4.32 billion. This means that 90% of the global internet population now uses a mobile device to access the internet. For businesses of any kind, this growth clearly indicates the importance of having a mobile-friendly website. The problem is, how do you know whether or not …

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How to Use Photography as a Powerful Marketing Tool

When creating engaging marketing, whether a social media ad or an email, there is an incredible amount of power in using photography to drive your message forward. In fact, according to data, when you hear a piece of information, three days later, you’ll only remember 10% of what you heard. However, if you add a picture …

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J&L Marketing

How to Weather Google Algorithm Updates

Every single moment, behind the scenes, a complex algorithm is at work powering the search results that millions of Google users see each day. Google’s search algorithm is a hot topic for those who help businesses and brands increase their online reach. Optimizing a website to rank well — referred to as search engine optimization (SEO) — …

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J&L Marketing

Your Guide to Running a Competitor Analysis

A competitor analysis is an important process of digging deep into the weaknesses and strengths of rival businesses. Running a competitor analysis is key when looking for new opportunities to outpace your competition, particularly in a crowded market space. In this guide, we’ll help you understand the benefits of a competitor analysis and provide you …

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Building a Marketing Strategy Around Your Niche Audience

In a crowded market space, it can be challenging to increase the number of leads you earn without tapping into a large marketing budget. However, rather than trying to outspend your competition, another option for improving your marketing strategy is to take a more targeted approach toward who you try to reach. Referred to as …

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