The digital advertising industry is expected to reach $667 billion by the end of 2024. The simple reason for this astronomical figure is that it produces results. Of course, these advertisers do well with practice and effective use of targeted messages. Serving advertisements to the appropriate audience at the right moment with a powerful message …
11 Tips to Use Paid Ads to Offer More Targeted Messaging Read More »
Why do some search engine marketing (SEM) campaigns wildly outperform others? Why do some strategies, like a “limited-time offer,” consistently drive more sales despite being used so often? The answer lies in the psychology of user behavior. Underpinning every successful marketing campaign are the emotional triggers and unconscious cognitive biases that drive people. Crafting messages …
In the ever-evolving digital marketing landscape, staying on top of the latest trends and advances isn’t just a strategy; it’s a necessity. Over the years, various tools and techniques have emerged, each vying for attention and engagement in the crowded online space. Yet, one medium has undeniably risen above the rest, commanding influence and effectiveness …
The Rise of Video Production: Press Record to Elevate Your Digital Marketing Strategy Read More »
Whenever an individual or business moves, one of the most important things to do is inform everyone of the change of address. For businesses, this extends beyond a national change of address — it also includes changing the information on all of their online platforms. Yet when a company switches locations, they often put off …
Cross-device marketing refers to the practice of delivering consistent marketing messages and experiences across multiple devices that consumers use to interact with brands. This includes smartphones, tablets, desktop computers, laptops, smart TVs, and other internet-enabled devices. Aiming to reach consumers seamlessly as they switch between devices throughout their daily activities, cross-device marketing ensures a cohesive …
No Device Left Behind: The Power of Cross-Device Marketing Read More »
Google Ads’ Performance Max Channel is a valuable tool for keeping campaigns on track to deliver optimal results. It’s a goal-based campaign type with placements across all Google Ads inventory — YouTube, Display, Paid Search, Demand Gen, Gmail, and Maps. Performance Max uses Google AI to bring real-time insights into consumer behaviors, devices, and ad …
A Digital Marketer’s Guide to Performance Max Updates Read More »
The Google Ads platform is very competitive, especially for certain keywords. Some competitors are doing better than others and shroud their activities in mystery. What are they excelling in that others are not able to replicate? Instead of guessing, use the Google Ads Auction Insight Report to understand those competitors and gain insights for a …
Google Ads Auction Insight Report: Gleaning Data from Competitors Read More »
In 2024, U.S. digital ad spending for the automotive industry is estimated to grow 11.1% to $21.22 billion, accounting for 7.2% of total digital ad spend. A thoughtful digital paid media strategy is now table stakes as more dealers and manufacturers fight for car buyer dollars across desktop and mobile devices. Meanwhile, recessionary pressures have …
A Guide to Automotive Digital Paid Media Benchmarks Read More »
Social media continues to be an essential tool companies use to market to customers. More than 92% of brands rely on social media to engage audiences, launch promotions, and sell their products. However, despite being a consistent presence in the marketing plans of countless businesses, social media continues to change. The current landscape at the …
What Do Social Media Users Expect from Brands in 2024? Read More »
The holiday shopping season is a critical period for many businesses. Some companies rely on big months in November and December for 25%-50% of their annual revenue. It’s so easy to get caught up in holiday promotions and then employee time off that your team enters January with a slight work hangover. However, it doesn’t …
10 Digital Marketing Tasks to Prepare for the New Year Read More »
Our lookbook has examples of our display ads we have created for clients.
