In 2023, millennials are between the ages of 27 and 42 and in their prime car-buying years. Unlike earlier generations, most are happy to spend as little time as possible in the showroom. So what do millennials look for in a car, and more importantly, how can dealers reach and engage them? What Millenials Want …
How to Effectively Reach and Engage Millennial Car Buyers Read More »
Loyal customers are pivotal to any successful automotive brand. But what makes a loyal customer in today’s digital marketplace, and what can automotive brands do to drive stronger loyalty? In a Google survey of auto brand loyalists shopping for a new car, 41% were 100% decided before beginning their research. Loyal customers translate into repeat buyers. Unfortunately, a 2022 …
Tips for Automotive Brands to Build Brand Loyalty Read More »
New customers are essential to growth, but loyal and engaged customers are the lifeblood of any successful business. Some customers will advocate for your business because they love your products or service. Still, you don’t want to leave engagement up to chance. The foundation of a customer engagement mindset is understanding each customer in terms …
As we wrap up the first quarter of 2023, we are beginning to see key trends emerge in marketing spending. Inflation concerns have been top of mind for most business leaders, influencing their spending decisions. However, it’s not all doom and gloom as we look toward the economy’s future. The International Monetary Fund (IMF) predicts that global …
The key to engaging any target audience is to be accessible where they are. For the younger generations, this means using video marketing. Gen Z and Millenials grew up watching videos on mobile devices, tablets, and computers, so it’s no surprise they’re comfortable with this format. In this article, you’ll learn some surprising facts about …
Why Video Marketing Is Key to Reaching Younger Generations Read More »
You can plan the most spectacular event ever seen, but it’s only a success when people show up. While any crowd is good, the best attendees for your event are high-quality prospects and customers that will lead to business growth and sales. This guide to event marketing will help you effectively promote your event to …
YouTube has become a powerful marketing force to be reckoned with. Surpassing all other video platforms, YouTube has gained nearly 2 billion active users a month. Businesses of all sizes are seizing the opportunity to reach a massive audience and promote their products and services through video. In this blog post, we will look at …
Email marketing is one of the oldest and most reliable marketing tactics out there. Unlike ads or cold marketing, people who have opted-in to hear from you are interested in your products and services. Done well, email marketing is a cost-effective way to build on existing customer relationships and promote your products and services. However, …
In a competitive landscape, showcasing your company’s promotions and discounts can be an effective way to stand out. However, rather than simply mailing your coupons or promoting them via email, consider taking a new approach — building coupon landing pages. Coupon landing pages can be a powerful way to advertise current promotions while gathering data on …
How to Use a Coupon Landing Page to Drive New Sales Read More »
While consumers once picked up their phones to search for a product or service, many today rely on personalized feeds to help them discover brands long before their official search begins. This style of discovery is an almost passive activity on the consumer’s side. While browsing the news, watching a YouTube video, or checking their …
What Discovery Ads Are and Why You Should Use Them Read More »
Our lookbook has examples of our display ads we have created for clients.
