Jamil Zabaneh

Audience Targeting: Improve ROI by Matching Advertisements to Receptive Audiences

The term “one size fits all” may be true for some things, but it certainly is not the case in digital marketing. A marketing approach that targets one type of audience may not be as effective on another audience. As any savvy digital marketer knows, the more precise the campaign, the better the results. The …

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A Guide to Social Media Paid Advertising 

Social media platforms have gained increasing share within brands’ media mixes for their unique ability to reach diverse, highly engaged audiences. By the end of 2024, advertisers are expected to spend $219.8 billion on social media, making up more than a third of all digital investments. This will likely grow as new social platforms, ad …

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Understanding the Difference Between SEO and SEM

Search engine optimization (SEO) and search engine marketing (SEM) are two pillars of digital marketing. Although the terms are sometimes used interchangeably, they each have a distinct meaning. SEO involves optimizing your website and online content for organic search, while SEM is paid search advertising.  Each is an important strategy, and both can get your …

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Advanced Bid Management Strategies in Paid Search Campaigns 

Proving the value of media investments has never been more critical. Every dollar spent is under the microscope. Marketers need to keep a close tab on how they allocate budget and the return on investment (ROI) of their media placements to optimize ad spend and maximize campaign impact on the bottom line.  Search engine marketing …

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Worldwide Reach at Your Fingertips: The DSP in Programmatic Advertising 

Media buys are great ways for brands to reach the right audiences quickly and at affordable prices. Unfortunately, searching for publishers, requesting ad space, negotiating an agreement, and following through with the transaction can be time-consuming.  That’s where programmatic advertising can help. This technology allows advertisers to advertise almost instantaneously on many platforms. If interested, …

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When To Increase Your Paid Search Budget 

Marketers today face a tall order to maximize media placements’ return on investment (ROI) while reducing their overall spend. This is especially true in paid search advertising, also frequently referred to as search engine marketing (SEM), because the digital landscape moves at a record pace. That’s why effective paid search strategies are not a one-and-done …

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Out-Perform Automotive Industry Averages With J&L Marketing 

In the ever-evolving world of digital marketing, particularly within the automotive sector, maintaining a competitive edge can seem daunting. That’s where metrics and benchmarks become indispensable, providing crucial insights into campaign performance and avenues for improvement. In this blog, we explore two key metrics—Click Through Rate (CTR) and Cost Per Click (CPC)—comparing J&L Marketing’s 2023 …

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What Is Ad Rank? Here Are Some Tips To Get Higher Rank, Too 

The Google Ads platform allows advertisers to reach nearly limitless consumers on the Google Search Network, non-search websites, videos, and mobile apps. Brands may bid in auctions to display concise advertisements, product inventory, and company services to users. To keep the quality of sponsored results high, Google instituted a complex system that digital advertisers must …

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