Jamil Zabaneh

From an outsider’s perspective, digital marketing seems like a glamorous job. Teams design creative logos, unique taglines, and beautiful graphics to win over potential customers. Their days are spent bouncing ideas around in pitch meetings and watching their campaigns succeed. However, the reality looks starkly different. Digital marketing requires an expansive knowledge of data analytics, …

The Back End of Digital Marketing — Unseen Tasks You Need to Allocate Time For Read More »

Social media still seems like a relatively new concept, but the hashtag (#) has existed for over 16 years. In 2007, Chris Messina proposed using the pound sign to track conversations related to a conference. A few months later, users started using hashtags to track the spread and coverage of the San Diego wildfires, using …

State of Hashtags 2023: How to Maximize Effectiveness for Your Dealership Read More »

Do you have a specific strategy to reach local customers? According to data by ReviewTrackers, 58% of companies don’t. A third of companies wish they had a plan in place to target local search customers, but only 30% actually do. Local search is a compelling and affordable way to reach your target audiences. You can …

Local Marketing Best Practices Across Your Digital Channels Read More »

One of the most significant transitions in the world of marketing over the past few decades has been the switch from broadcasting to engagement. In the 20th century, the goal was to broadcast your message to as many people as possible, from billboard advertisements to Super Bowl spots. However, the rise of social media and …

What Is Conversational Marketing and How to Harness This Powerful Resource Read More »

It’s a tale as old as time and a truth everyone knows: content is king. But today, there’s no disputing that video content is the ultimate king of content forms—and for pretty much everything. According to a tech conference interview with Prabhakar Raghavan, the Senior Vice President of Google, almost 40% of younger people favor …

How to Maximize the ROI of Every Video You Create: A Checklist Read More »

From TikTok to YouTube Shorts to Instagram Reels, video is everywhere in digital marketing in 2023. 50% of consumers prefer video over other types of content, and 91% say they want to see more video content from brands. In 2022, a whopping 82% of global internet traffic came from video streaming and downloads, making it …

Why You Need to Diversify Your Video Lengths Read More »

It’s easier than ever to create video content for your business. You can grab your smartphone, find an area with good lighting, and make TikTok and YouTube footage within a matter of minutes. Not only is video content seemingly easy, but it’s also in demand. More than half (53%) of marketers believe video content drives …

5 Ways to Make Your Video Content More Accessible — And Why Read More »

There are multiple facets to any SEO strategy. Your automotive business might develop tactics for branded keywords, “near me” terms, and non-brand words and phrases related to your products and services. Even within your non-brand terms, you might realize the high-potential opportunity to target long-tail keywords, which are longer phrases or full questions that customers ask. Targeting these …

5 SEO Tips for Answering Customer Questions Read More »