Email is essential when it comes to conversions. To take advantage of the leads that are generated by your marketing efforts, you’ll need to follow-up
According to Pew Research, 96% of Americans own a cellphone and 81% own a smartphone. Implementing a texting strategy for your dealership a decade ago may
Head of Strategic Analytics at Google Marketing, Avinash Kaushik shares in a recent Think With Google article how to become smarter advertisers in 2020. He shared three
Is your car dealership still not on the video marketing bandwagon? If so, perhaps these statistics will change your mind. A study by the Aberdeen Group noted
Think about how many devices you use in a day. At your dealership and home, you’re constantly switching between your computer and phone, and perhaps
Marketing is the mainspring of every automobile dealership. After all, marketing is the science of getting people to shop your inventory, come in and test
Approximately 25% of all automotive searches are parts, services, and maintenance related. With the right service combat strategy that includes effective digital marketing, you can boost your
According to consumer insights from Think with Google, 95 percent of vehicle buyers turn to the digital world to find information to help them with the buying
Today’s savvy consumer spends more time researching vehicles online before they even step onto a dealership lot. According to insights from Think with Google, seeing
As an automotive dealer, you’re always looking for the next best way to pair consumers with their dream car. But the days of cold leads
