Marketing Ideas

Steps for Producing Quality Marketing Videos for Your Small Business

Scroll through your newsfeed, visit a company website or even browse product recommendations on Amazon, and you’ll be greeted by the commonly used content form of video. Videos have become integral to successful marketing strategies with their ability to captivate, tell a story, and lead customers to make purchasing decisions. Videos can be designed with …

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Social Media Post Templates and Examples for Small Businesses

What started as a method for people to interact with family and friends has turned into an incredibly powerful marketing tool for small businesses. Social media platforms such as Facebook and Instagram allow small businesses to increase their reach, improve brand awareness, and market to highly specific audience segments. And, when you look at the …

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Value Over Discount: How to Increase Sales without Lowering Price Tags

Whether you’re managing a dealership facing inventory lows or launching a new business in an already crowded marketplace, when you need to increase sales, it’s easy to look at a common tactic to boost your numbers — slashing your prices. However, lowering the price tags on your goods or services is often not the ideal …

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9 Creative and Easy Ways to Use Video to Market Your Dealership

Videos are a compelling way to capture the attention of potential car buyers. In fact, according to Google, video influences 75 percent of auto buyers during the decision-making process of purchasing a vehicle. And, while you are probably already using videos to advertise your dealership, you can do far more with video marketing than simply …

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Your Guide to Marketing Your Dealership to Millennials and Gen Z

Spanning a wide age range, from four to 40 years old, Millennials and Gen Z together are becoming one of the most influential purchasing powers globally. In fact, combined, Millennials and Gen Z have around $350 billion of spending power in the United States alone. With Millennials and Gen Z quickly becoming the prominent buying …

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