Scott Joseph

What Is Audience Segmentation and Why It Matters

Audience segmentation is a powerful tool that enables you to deliver targeted, relevant messaging to the right audience at the right time. Email marketing improves open rates and deliverability. It also helps you build relationships with customers because you are not sending every message to your entire list but tailoring your messages based on their behavior and …

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7 Easy-to-Use Holiday Email Templates for Small Businesses

Holiday emails to customers can bring good cheer and generate sales. However, it’s also a time when shoppers are inundated with offers and messages. As much as a well-timed and engaging email can strengthen your customer relationships, a poorly timed or cookie-cutter email can fail to captivate. A Few Keys to Successful Holiday Emails The …

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9 Creative Holiday Marketing Ideas for Service Businesses

With the holidays around the corner, it is time to start thinking about how you will ensure business keeps flowing during what might be your slowest period. While retail stores see peak sales, many service businesses see a steady decline in scheduled services during the holiday rush. Consumers focused on holiday purchases paired with inflation …

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A Guide to Earned Media: Growing Your Reach While Spending Less

Advertising your business is an important part of capturing new leads and staying top-of-mind for existing customers. However, most advertising requires a constant influx of money to continue to increase reach. In crowded markets, paying for advertising — whether online or through traditional methods — can become costly as you attempt to outpace your competition. …

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6 Ways to Improve Your Website Navigation

For decades now, businesses have been using websites to interact with customers. From providing information about services offered to answering common customer questions, websites play an essential role in the customer journey. While launching a website is the first step in ensuring that your business is represented online, the quality of your website also plays a critical …

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Why Investing in Marketing Is Critical During Economic Downturns

With inflation rates at a 40-year high, the past year has caused many businesses to hit pause on traditional channels of spending. While the month of July saw inflation slowing overall, many businesses are still concerned about the overall trajectory of the economy. This is in part due to the burden that inflation is still …

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4 Marketing Strategies for New Customers, Existing Customers, and Lost Customers

Reaching a new customer is a different game than trying to win back a customer you have lost — and speaking to an existing customer is a whole different beast. Unfortunately, too often, small businesses use a one-size-fits-all approach to reaching each of these customer segments. The end result is that important opportunities are missed. …

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