Scott Joseph

Insights into Your Audience: How to Gather Data on Your Target Audience

Whether you are the owner of a small service business or the manager of a multi-location dealership, understanding your target audience plays a critical role in your marketing and sales tactics. From understanding how your audience researches products and services to what values push them to make their final purchasing decision, it is impossible to …

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The Importance of an Omnichannel Experience for Your Business

Over the course of the past two years, there has been a strong shift in how consumers interact with businesses. Increasingly, consumers have become adept at moving between both digital and physical channels to interact with businesses. This has led to the rise in the omnichannel experience — an experience that connects individual touchpoints across …

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Value Over Discount: How to Increase Sales without Lowering Price Tags

Whether you’re managing a dealership facing inventory lows or launching a new business in an already crowded marketplace, when you need to increase sales, it’s easy to look at a common tactic to boost your numbers — slashing your prices. However, lowering the price tags on your goods or services is often not the ideal …

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9 Creative and Easy Ways to Use Video to Market Your Dealership

Videos are a compelling way to capture the attention of potential car buyers. In fact, according to Google, video influences 75 percent of auto buyers during the decision-making process of purchasing a vehicle. And, while you are probably already using videos to advertise your dealership, you can do far more with video marketing than simply …

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How Your Service Department Can Drive Future Sales During Inventory Lows

It isn’t news to any dealership across the country right now — inventory is low. Between microchip shortages and supply chain disruptions, most predictions indicate that it could be well into 2022 or even 2023 before the supply meets back up to the demand for both new and used vehicles. While there is nothing that …

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