- All
- Digital Marketing
- Email Marketing
- Event Marketing
- Lead Generation
- Marketing Ideas
- Social Marketing
All
- All
- Digital Marketing
- Email Marketing
- Event Marketing
- Lead Generation
- Marketing Ideas
- Social Marketing
Digital Marketing
Avoid These Mistakes When Planning Your Digital Marketing Strategy for Your Dealership
According to Think with Google research, “Twice as many car buyers start their research online versus at a dealer.” In this current hyper-technological age, it’s vital to ensure that your digital footprint is optimized and attracting the best leads who are ready to buy from your dealership. The Right Elements for Your ...
Scott Joseph
February 20, 2020
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Marketing Ideas
Top 5 Customer Retention Strategies for Your Dealership
In 2019, approximately 17 million vehicles were purchased in the United States. Successful dealerships continuously work on mastering the balance of drawing new (conquest) consumers to their showroom and cultivating strong relationships with current customers. Customer Retention Strategies You Should Implement Retaining profitable relationships with current customers is easier than trying to ...
Scott Joseph
February 17, 2020
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Digital Marketing
8 Ways to Increase Customer Retention With Digital Marketing Tactics
In 2017, customers visited an average of 2.7 dealerships before making a purchase. In 2019, this number decreased to 2.3 dealerships, according to a Cox Automotive study. While on the surface, this may seem like a great advancement for the industry, it means customers are spending more time shopping online and ...
Jamil Zabaneh
February 14, 2020
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Digital Marketing
How to Optimize Your Google My Business Page for Increased Conversions
The way your dealership is displayed on search engine results pages (SERP) can make or break your business. It’s important to optimize your Google My Business Page to increase your conversion rate and boost sales at your dealership. Understanding the Way Google Sources Business Information Google wants to provide relevant ...
Scott Joseph
February 10, 2020
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Digital Marketing
How to Properly Launch and Leverage a Remarketing Campaign
Are you wondering why your dealership has thousands of website visits every month, but only a handful of test drives? Imagine if your dealership could target the consumers who visit your website and provide them with relevant, real-time ads? Through a well-organized, optimized remarketing campaign, you can. Remarketing, also referred ...
Scott Joseph
February 7, 2020
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Social Marketing
9 Essential Instagram Tips and Tricks for Car Dealerships
Did you know more than 1 billion people use Instagram each month? And, 200 million of those users visit at least one business profile each day. Car dealerships across the country are actively using Instagram to generate brand awareness and put customers in brand new cars. Of course, as with any ...
Jamil Zabaneh
February 3, 2020
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Marketing Ideas
Delivering Value Beyond the Sale: Creative Ideas for Dealers
According to a recent report by Trading Economics, total vehicle sales in the U.S. are estimated to reach approximately 17.3 million. If you want your dealership to get in on those sales, consider the following creative ideas to deliver value beyond the sale. Get Creative in 2020 by Thinking Outside the ...
Scott Joseph
January 29, 2020
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Marketing Ideas
Chatbots: Does My Car Dealership Need Them?
Car dealerships understand how important customer relationships are. Without the trust of a potential customer, the sale is lost. But do you have the manpower to handle every customer inquiry that comes your way via email and phone calls? If your dealership is inundated with customer calls and emails on ...
Scott Joseph
January 27, 2020
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Marketing Ideas
Increase Profits by Improving Your Fixed Ops Marketing Strategy
According to the NADA Data mid-year financial report for 2019, approximately 162 million repair orders were written by service departments, totaling over $62 billion in service and parts sales. According to the 2018 NADA Data annual report, 310 million repair orders were written, totaling over $116 billion in service and parts sales. ...
Jamil Zabaneh
January 23, 2020
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Digital Marketing
8 Reasons Why Your Digital Marketing Strategy Is Failing
With 16,741 franchised car dealers in the nation, the automotive industry is a competitive one. As a result, consumers can choose from numerous dealerships and websites to purchase their new vehicle. While there are several ways for your dealership to stand out from the competition, most businesses rely on their marketing strategy ...
Jamil Zabaneh
January 20, 2020
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