With 16,741 franchised car dealers in the nation, the automotive industry is a competitive one. As a result, consumers can choose from numerous dealerships and websites to purchase their new vehicle. While there are several ways for your dealership to stand out from the competition, most businesses rely on their marketing strategy …

When the components of your digital marketing strategy have a poor conversion rate, even if all the traffic from the 4.479 billion active Internet users in the world flood your website, read your blog, and view your paid search ads and social media posts, your business will hardly see any …

Since 92% of consumers research online before they purchase a vehicle, you need to make sure your dealership is meeting the needs of these customers. Approximately 8 billion video views are generated on Facebook each day. People watch videos on YouTube and social media platforms like Twitter and Instagram. Video marketing should …

Approximately 92% of car buyers will search online prior to visiting your car dealership to purchase a vehicle. That’s a staggering statistic that shows how important the right digital marketing strategy can be for your dealership. However, the power of traditional media should not be underrated. When you combine an optimized …

With the new year approaching, you’re probably wondering what marketing strategy your car dealership should adopt next? Should you hop onto that new social media platform, increase your ad budget, or go all-in on print marketing? Perhaps you’ll look into developing an app exclusively for your dealership. While all of …

Since 60 percent of car buyers research vehicle information online before visiting showrooms, your dealership needs to be active on social media platforms to reach these potential buyers. As technology and social media platforms change, your strategy for reaching consumers on those platforms should change accordingly. Improve your bottom line in 2020 …

You’ve invested time and money in paid search ads for your dealership. Yet, conversion rates for your landing pages are not what you’d hoped for. Don’t give up. Consider implementing the following tips to optimize your ad space for 2020 and create lead capture pages that improve conversion rates. Go …

Customer service is the foundation of every sale at your car dealership. If a customer experiences lackluster service, they’ll simply hop over to the next dealership in town. On the other hand, if they receive unbeatable customer service, you’ve gained a loyal customer for life. As a result, the level …

Relationship building is a key factor in the success of your small-town dealership. You need to build strong relationships with customers in your local community. However, you may need to rethink your marketing strategy for 2020 to effectively connect with today’s tech-savvy consumer. Connecting with Today’s Consumer Google research has …