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- All
- Digital Marketing
- Email Marketing
- Event Marketing
- Lead Generation
- Marketing Ideas
- Social Marketing
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What Dealerships Can Learn from Google’s Latest Customer Engagement Report
Over the past few years, there has been a massive focus on using customer data to drive improved customer engagement via marketing campaigns — and, rightly so. However, the amount of customer data available at our fingertips today is unlike any time in history. We can learn what our customers …
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A Guide to Retargeting for Dealerships
Retargeting is a digital marketing strategy that allows dealerships to further their reach and digital impact with potential customers. But for retargeting to succeed, the campaign has to be managed and run well. Rather than simply throwing marketing dollars at another retargeting campaign, business owners and marketing managers need to …
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How Consumers Are Using Videos to Make Purchasing Decisions
When it comes to reaching your customers, you can use many digital marketing tactics to influence purchasing decisions. From social media ads to a well-optimized landing page, digital marketing offers a plethora of channels for advertising your product or brand. And, while a robust marketing strategy should include many of …
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Using Customer Feedback to Improve Your Marketing
When designing a marketing campaign, who helps you build your messaging, determines what content you create, and figures out what channels to market on? Is it your marketing team? Your sales staff? Your intuition? If the answer doesn’t include your customers, you could be missing out on a key component …
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9 Signs Your Landing Page is Costing You Leads
At the center of any quality digital marketing campaign is a landing page. Here, marketing leads are funneled with the goal of turning those leads into conversions. A conversion might be getting a customer to sign up for a sales event, register for a recall service, or even request information …
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An In-Depth Guide to Google Display Ads
When it comes to online marketing, no conversation would be complete without mentioning Google Display ads. After all, Google’s Display ads reach a remarkable amount of online users via the Google Display Network — more than 90 percent of worldwide users. In fact, Google Ads is the world’s largest search …
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7 Signs It Is Time to Get Help with Your Digital Marketing
For many businesses, digital marketing has been a rollercoaster of a ride. Perhaps at one point, you outsourced your digital marketing strategy to get help, only to bring it back in-house to cut down on costs. Maybe you were always a DIY fan, handling your own website build and implementing …
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5 Tactics for Ensuring that Customers Choose Your Dealership
One of the biggest challenges for those who operate a dealership is differentiating yourself in today’s crowded market. Customers are increasingly reliant upon a quick internet search to decide about vehicle purchases and scheduling maintenance services. This can make it extremely difficult to compete and to ensure that customers choose …
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What the First Half of 2021 Has Taught Us About Online Customer Engagement
With a vaccine rolling out and everyday life resuming on some level, the first half of 2021 has already proven to be a whirlwind. And, after the extreme uncertainty of 2020, most businesses were poised and ready to make the most of the new year, especially with online customer engagement. …
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The Importance of Increasing the Right Traffic to Your Dealership’s Website
Central to almost any online marketing strategy is the desire to increase the amount of traffic visiting your website or online showroom. However, too often, when traffic is increased, there is no visible gain in relation to sales completed. One reason is that the traffic driven to the website is …