By January 2021, worldwide social media users reached an estimated 4.2 billion. With these high numbers of users, having a social media presence is vital for any brand. Brands can interact with their customer base through social media channels, building trust and long-term loyalty. Not only that, but social media ...

If the past two years have taught us anything, it’s that consumers are using digital channels more than ever before to interact with brands and make purchasing decisions. According to a study by Google, during the initial year of the pandemic alone, customer interest in online shopping and how to ...

Videos are a compelling way to capture the attention of potential car buyers. In fact, according to Google, video influences 75 percent of auto buyers during the decision-making process of purchasing a vehicle. And, while you are probably already using videos to advertise your dealership, you can do far more ...

Spanning a wide age range, from four to 40 years old, Millennials and Gen Z together are becoming one of the most influential purchasing powers globally. In fact, combined, Millennials and Gen Z have around $350 billion of spending power in the United States alone. With Millennials and Gen Z ...

As your dealership looks toward a new year of sales, it is the perfect chance to reassess your marketing strategies. From sifting through your spend by channels to analyzing which offers resulted in the highest number of conversions over the past year, there’s a lot you can improve upon for ...

It isn’t news to any dealership across the country right now — inventory is low. Between microchip shortages and supply chain disruptions, most predictions indicate that it could be well into 2022 or even 2023 before the supply meets back up to the demand for both new and used vehicles. ...

In today’s digital landscape, there are countless platforms and channels for any business to manage. From setting up social media profiles to ensuring that customers can message your business through your website, a lot goes into creating a quality online presence. But, over the years, one thing has remained steady ...

One of the most difficult challenges you face as a dealership is standing out in a crowded market. The odds are good that you are one of many dealerships operating in a small geographic area. This can make it hard to differentiate your dealership from the one just up the ...

Though it feels hard to believe, 2021 is rapidly drawing to a close. In a year marked by a post-pandemic recovery meshed with adapting to a new normal, 2021 has been a time to remember. For dealerships, this has meant navigating a unique landscape. As people’s pocketbooks opened back up, ...