Digital Marketing

How to Lower Ad Spend While Increasing Your Digital Presence

The average American spends nearly 24 hours a week online. Additionally, the daily time spent on social media worldwide amounts to 145 minutes per day. With consumers spending more and more time online, it is little wonder that businesses are taking notice and adjusting marketing strategies and ad spend accordingly. For dealerships, having an online …

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How the Right Paid Media Strategy Can Lead to More Scheduled Services in 2021

When it comes to digital strategies, there are two basic forms of reaching consumers: organically and through paid media strategy. For businesses looking to increase scheduled services in 2021, both methods will be important. However, paid media strategies are one of the most effective and immediately viable options for businesses of any size looking to …

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8 Digital Marketing Trends That You Cannot Ignore in 2021

In 2020, COVID-19 changed the landscape of our personal and professional lives. Digital marketing has been increasingly crucial to companies over the past two decades, but the pandemic accelerated online activity and engagement. Bored at home, people went online. Even as vaccines promise a return to normal, some consumer behaviors and marketing strategies will be …

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How to Increase Visibility Through Online Authority

Anyone can publish a website and write blogs. However, Google’s success relies on delivering relevant, accurate content to the end-user. They want to filter out misleading and poorly written sites and prioritize quality information. For this reason, they continually develop their process of filtering for trustworthy and authoritative websites. Positioning your website as an online …

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7 Top Automotive Digital Marketing Strategies in 2021

Digital Marketing and selling cars are not the same as they used to be. The old, familiar ad placements don’t yield the same results, and consumers take a more active role in the vehicle buying process. The majority of automotive shoppers begin their journey online by finding and comparing dealerships’ websites, vehicle listings, and reviews. Ninety-two percent …

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3 Ways to Improve Your Virtual Showroom Marketing

If you want to improve your digital retailing results, you need to understand how to implement successful marketing that supports your virtual showroom. This starts with understanding your customers’ online journey. Too often, a customer finishes their buying journey alone. They sell themselves online before a dealer ever gained the opportunity to influence them. Left …

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