Digital Marketing

If You Could Start All Over Again with Automotive Digital Retailing, What Would You Do Differently?

There are three types of automotive dealers when it comes to retailing in today’s world. Automotive dealers who are thriving in all this disruption and change. Automotive dealers who are struggling to adjust. Automotive dealers who have not started yet and are still retailing through traditional methods. More than likely, regardless of the type of …

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3 Things You Need to Do to Reach Car Buyers Online Every Month

Today’s customers are very different than customers of the recent past. They are no longer headed to dealerships to find out the information they need. They’re spending all of their time (or at least most of it) searching for vehicles online and making their decisions before they even consider heading to a dealership. You have …

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3 Digital Tips You Need to Engage Today’s Car Shoppers

It’s no secret that car shoppers are visiting fewer and fewer dealerships before purchasing a vehicle. In fact, it’s common for them to only visit one dealership during their buying journey. Instead of doing their shopping at a dealership, they’re spending nearly 15 hours, over the course of several months, researching vehicles online. They research …

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You Need To Know How To Advertise Your “Why” to Increase Traffic and Sales

This article is all about your “Why”. What drives you? As a leader in your dealership what gets you out of bed every day and motivates you to succeed at the highest level? It’s easy to get the concept of marketing your “why”… few know how to do it effectively. This is the sixth installment …

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6 Free Things You Can Do to Get Better Digital Results

There is one thing you can do to immediately improve your digital marketing efforts and the best part there is no extra cost involved. Let’s face it, there are very few guarantees that a digital marketer can make regarding performance metrics. However, if you capitalize on these six ad extension examples appropriately, you will see remarkable …

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