Retargeting is a digital marketing strategy that allows dealerships to further their reach and digital impact with potential customers. But for retargeting to succeed, the campaign has to be managed and run well. Rather than simply throwing marketing dollars at another retargeting campaign, business owners and marketing managers need to gain a deeper understanding of …
When it comes to reaching your customers, you can use many digital marketing tactics to influence purchasing decisions. From social media ads to a well-optimized landing page, digital marketing offers a plethora of channels for advertising your product or brand. And, while a robust marketing strategy should include many of these tactics, one content strategy …
How Consumers Are Using Videos to Make Purchasing Decisions Read More »
At the center of any quality digital marketing campaign is a landing page. Here, marketing leads are funneled with the goal of turning those leads into conversions. A conversion might be getting a customer to sign up for a sales event, register for a recall service, or even request information about a specific vehicle. Regardless, …
When it comes to online marketing, no conversation would be complete without mentioning Google Display ads. After all, Google’s Display ads reach a remarkable amount of online users via the Google Display Network — more than 90 percent of worldwide users. In fact, Google Ads is the world’s largest search advertising provider, owning more than …
For many businesses, digital marketing has been a rollercoaster of a ride. Perhaps at one point, you outsourced your digital marketing strategy to get help, only to bring it back in-house to cut down on costs. Maybe you were always a DIY fan, handling your own website build and implementing your own online marketing strategies. …
7 Signs It Is Time to Get Help with Your Digital Marketing Read More »
Central to almost any online marketing strategy is the desire to increase the amount of traffic visiting your website or online showroom. However, too often, when traffic is increased, there is no visible gain in relation to sales completed. One reason is that the traffic driven to the website is the wrong traffic. In fact, …
The Importance of Increasing the Right Traffic to Your Dealership’s Website Read More »
Understanding the importance of digital marketing for your dealership only takes a perfunctory look at the data: 95% of vehicle buyers use the internet to research vehicle information. Twice as many buyers start their research online versus at a dealer. If you aren’t reaching your buyers online, you aren’t reaching them — period. Today, when …
8 Digital Marketing Tactics Your Business Needs to Know Read More »
Today, most dealerships are investing a significant amount of their marketing dollars into digital ad campaigns. This investment is in response to the rising number of users who turn to the internet to gather information before purchasing a car or to search for a nearby dealership. For example, according to Google, online search is now …
The Importance of Measuring Ads Converted to Sold Deals Read More »
As a dealership, there are probably at least a handful of competitors with a notable impact on your business’s success. These competitors might be leading in sales in your area, they might be effectively converting your customers to their business, or they might just be killing their marketing game. No matter what makes these competitors …
Dealerships once content to drop fliers into a mailbox are shifting their focus. Marketing has become increasingly about having a strong digital presence across channels. Looking back on 2020, in surveying dealership owners, DealerNewsToday reported that dealers are moving their marketing focus to involve key areas including: Search Engine Optimization (SEO) — shifting away from …
Tricks for Re-marketing to Your Competitor’s Website Visitors Read More »
Our lookbook has examples of our display ads we have created for clients.
