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Steps for Producing Quality Marketing Videos for Your Small Business

Scroll through your newsfeed, visit a company website or even browse product recommendations on Amazon, and you’ll be greeted by the commonly used content form of video. Videos have become integral to successful marketing strategies with their ability to captivate, tell a story, and lead customers to make purchasing decisions. Videos can be designed with …

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Social Media Post Templates and Examples for Small Businesses

What started as a method for people to interact with family and friends has turned into an incredibly powerful marketing tool for small businesses. Social media platforms such as Facebook and Instagram allow small businesses to increase their reach, improve brand awareness, and market to highly specific audience segments. And, when you look at the …

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The Importance of an Omnichannel Experience for Your Business

Over the course of the past two years, there has been a strong shift in how consumers interact with businesses. Increasingly, consumers have become adept at moving between both digital and physical channels to interact with businesses. This has led to the rise in the omnichannel experience — an experience that connects individual touchpoints across …

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Step-by-Step Guide for Claiming Your Business Online

For those who work in service-related industries, such as HVAC technicians, plumbers, electricians, and auto mechanics, ensuring that your business information can be located quickly and easily online is critical to your success. Not only does your business need to be easy to find online through a localized search, but the information that a potential …

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How to Build a Killer Content Calendar to Reach More Customers

In 2020, global online content consumption doubled. During this timeframe, people went from spending an average of around three hours a day to an incredible six to seven hours a day online consuming digital content. And as people spend more time on their mobile devices, laptops, smart TVs, and other connected devices, the amount of …

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