Think about the last time you purchased a car from somewhere other than your dealership. What was that experience like? Were you able to easily navigate the dealership’s website and request a test drive? Did the sales team go above and beyond to ensure your needs were met? Was the sales process seamless and simple? …
Gauge How Satisfied Your Customers Are Using Technology Read More »
According to Think with Google research, “Twice as many car buyers start their research online versus at a dealer.” In this current hyper-technological age, it’s vital to ensure that your digital footprint is optimized and attracting the best leads who are ready to buy from your dealership. The Right Elements for Your Digital Marketing Strategy First, it’s …
Avoid These Mistakes When Planning Your Digital Marketing Strategy for Your Dealership Read More »
In 2017, customers visited an average of 2.7 dealerships before making a purchase. In 2019, this number decreased to 2.3 dealerships, according to a Cox Automotive study. While on the surface, this may seem like a great advancement for the industry, it means customers are spending more time shopping online and less time speaking with the …
8 Ways to Increase Customer Retention With Digital Marketing Tactics Read More »
The way your dealership is displayed on search engine results pages (SERP) can make or break your business. It’s important to optimize your Google My Business Page to increase your conversion rate and boost sales at your dealership. Understanding the Way Google Sources Business Information Google wants to provide relevant information when users complete online …
How to Optimize Your Google My Business Page for Increased Conversions Read More »
Are you wondering why your dealership has thousands of website visits every month, but only a handful of test drives? Imagine if your dealership could target the consumers who visit your website and provide them with relevant, real-time ads? Through a well-organized, optimized remarketing campaign, you can. Remarketing, also referred to as retargeting, is defined by Outbrain as “a …
How to Properly Launch and Leverage a Remarketing Campaign Read More »
With 16,741 franchised car dealers in the nation, the automotive industry is a competitive one. As a result, consumers can choose from numerous dealerships and websites to purchase their new vehicle. While there are several ways for your dealership to stand out from the competition, most businesses rely on their marketing strategy for differentiation. But what happens …
8 Reasons Why Your Digital Marketing Strategy Is Failing Read More »
When the components of your digital marketing strategy have a poor conversion rate, even if all the traffic from the 4.479 billion active Internet users in the world flood your website, read your blog, and view your paid search ads and social media posts, your business will hardly see any change in revenue. When the …
Approximately 92% of car buyers will search online prior to visiting your car dealership to purchase a vehicle. That’s a staggering statistic that shows how important the right digital marketing strategy can be for your dealership. However, the power of traditional media should not be underrated. When you combine an optimized digital marketing strategy with the …
How to Combine Digital Marketing and Traditional Media for Maximum Profit Potential Read More »
With the new year approaching, you’re probably wondering what marketing strategy your car dealership should adopt next? Should you hop onto that new social media platform, increase your ad budget, or go all-in on print marketing? Perhaps you’ll look into developing an app exclusively for your dealership. While all of these avenues are valuable marketing …
The Top 5 Marketing Strategies to Implement at Your Dealership Read More »
You’ve invested time and money in paid search ads for your dealership. Yet, conversion rates for your landing pages are not what you’d hoped for. Don’t give up. Consider implementing the following tips to optimize your ad space for 2020 and create lead capture pages that improve conversion rates. Go into the new year with …
7 Tips on Creating Lead Capture Pages That Improve Conversion Rates Read More »
Our lookbook has examples of our display ads we have created for clients.
