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- All
- Digital Marketing
- Email Marketing
- Event Marketing
- Lead Generation
- Marketing Ideas
- Social Marketing
Digital Marketing
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This is Why Data Analytics Matters & What You Need to Do About it
The ultimate goal of any marketing strategy is simple: Get the right message to the right person at the right time. But, how do you know who the “right” person is? This is a question many dealers struggle to answer with confidence… or answer at all. Data analytics studies raw …
Marketing Ideas
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3 Things You Can Do to Save Time & Money With Your Marketing
Marketing is a never-ending cycle of creating, testing, utilizing, and improving. As a result, dealers today are seeing more and more of their time engulfed by the constant demands for attention that many automotive marketing strategies require. This is because there are more tools, channels, and strategies to choose from …
Marketing Ideas
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This is What You Need to Increase Customer Pay
Dealers tell me all the time that they don’t have issues with their service department. They tell me that their service bays are too busy and they want to only focus on sales with their digital marketing. But something doesn’t add up. Their service bay is busy, but they aren’t …
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This is Why You Can’t Rely on Customer Loyalty
Customer retention is at an all-time low. Dealers seek new ways to protect their customers from defection and increase customer loyalty through marketing and customer loyalty programs, but the results are minimal. Blog posts, marketing campaigns, and statistical studies all point to the benefit of retaining previous customers, but dealerships …
Marketing Ideas
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The #1 Thing You Need to Know to Create a Winning Marketing Campaign
Creating a winning marketing campaign can seem like an impossible task to achieve, but, with the right tips, tricks, and tools, the process is simple and the results are astounding! If you’ve been following my past few blogs, you know that there are some initial steps that you must take …
Marketing Ideas
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The Quick and Easy Way To Create A Winning Marketing Campaign
Developing a winning marketing campaign can be a daunting task. It takes a lot of time and energy to plan, create, and execute a marketing campaign – and even more, if you want guaranteed results! The good news is, that the more time you spend on the front end, the …
Marketing Ideas
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How to Plan & Execute a Winning Marketing Campaign the Easy Way
If you’re like me, planning, creating, and executing a marketing campaign takes time and energy – it can even be a bit daunting. A winning marketing campaign should deliver results – whether you’re looking for online or in-store traffic, high-quality or high-quantity leads, high ROI/increased overall revenue, or all of …
Digital Marketing
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How to Increase Brand Awareness & Sell More Cars with Digital Marketing
Digital marketing is no longer an optional marketing channel and it’s no longer an add-on. Digital marketing today is the base for all other marketing – especially in the automotive industry. In fact, whether you realize it or not, today’s automotive industry depends on digital marketing. This is because 95 …
Digital Marketing
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If You Could Start All Over Again with Automotive Digital Retailing, What Would You Do Differently?
There are three types of automotive dealers when it comes to retailing in today’s world. Automotive dealers who are thriving in all this disruption and change. Automotive dealers who are struggling to adjust. Automotive dealers who have not started yet and are still retailing through traditional methods. More than likely, …
Marketing Ideas
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Reach More Online Car Shoppers with These Tips
Today’s savvy consumer spends more time researching vehicles online before they even step onto a dealership lot. According to insights from Think with Google, seeing a 360-degree video of a car was more than enough to convince 56% of auto shoppers to buy it, without test driving it first. This change in …