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- Digital Marketing
- Email Marketing
- Event Marketing
- Lead Generation
- Marketing Ideas
- Social Marketing
Here’s How to Increase Customer Retention with Offers They’ll Love
Over the last twenty years, there has been a strong focus by both manufacturers and dealers to improve customer loyalty. But, dealerships across the nation continue to lose customers. The customer experience has improved greatly, but customer retention has stayed about the same. Manufacturers and dealers have experimented with a variety …
6 Free Things You Can Do to Get Better Digital Results
There is one thing you can do to immediately improve your digital marketing efforts and the best part there is no extra cost involved. Let’s face it, there are very few guarantees that a digital marketer can make regarding performance metrics. However, if you capitalize on these six ad extension examples …
How to Reach the 98 Percent of Consumers Who Never Respond
Today, automotive marketers do their best to create ads designed to drive traffic for dealers. Then they expect the prospect to do exactly what 98 percent of them do not want to do – call, email or visit the showroom. Your growth is in the 98 percent who currently ignore …
The One Thing You Should Optimize for Better Results
There is a constant battle that rages between dealers and the manufacturer when it comes to marketing and advertising. It’s been my experience that dealers tend to put more importance on generating instant traffic to their website, phones and showrooms, while manufacturers put more emphasis on brand image. When dealers …
6 Easy Fixes to Expensive Digital Marketing Oversights
Digital marketing is a beast of its own and with the wrong advice or implementation, a lot can go wrong! But, as a dealer, it’s frustrating to not know if something isn’t right with your digital marketing and, if there is something wrong, it can take a long time to …
This is How to Win Back Lost Customers
This is the fifth and final installment from a recent blog titled These Are the 5 Automotive Tips You’ll Love in the New Year. The average dealership retains less than 25% of its clients over the average buying cycle. Retaining and winning back lost clients is not where a dealership’s biggest …
This is How to Ask for and Receive the Leads You Need
This is the fourth follow-up in a series of five from a recent blog titled These Are the 5 Automotive Tips You’ll Love in the New Year. Think about all the time, effort, expense, and credit-building activity you put into attracting new clients (conquest business) when there is a much easier …
This is Why You Need to Test the Water Before You Dive In
This is the third follow up article in a series of five from a recent article titled These Are the 5 Automotive Tips You’ll Love in the New Year. Today’s article covers the two critical rules 1) Test everything and 2) See rule #1. In this article, you’ll learn how …
How to Differentiate Your Dealership From the Competition
This is the second follow up blog in a series of five from a recent article titled “These Are the 5 Automotive Tips You’ll Love in 2019” I gave brief descriptions on all five tips but I wanted to give you more specific examples, ideas and strategies. The first tip was …
How to Differentiate Your Dealership From the Competition
This is the second follow up blog in a series of five from a recent article titled “These Are the 5 Automotive Tips You’ll Love in 2019” I gave brief descriptions on all five tips but I wanted to give you more specific examples, ideas and strategies. The first tip was …