It’s no secret that car shoppers are visiting fewer and fewer dealerships before purchasing a vehicle. In fact, it’s common for them to only visit one dealership during their buying journey. Instead of doing their shopping at a dealership, they’re spending nearly 15 hours, over the course of several months, ...

Let’s face it, if you’re a new car dealer, the product you sell is a commodity. The fact is, there are only two ways to increase sales volume with a commodity. Either you: Lower your price Or… Increase the value of what you’re selling There is no industry more competitive ...

This article is all about your “Why”. What drives you? As a leader in your dealership what gets you out of bed every day and motivates you to succeed at the highest level? It’s easy to get the concept of marketing your “why”… few know how to do it effectively. ...

What’s your marketing strategy to reach an increasingly savvy consumer base that is becoming more and more prone to tuning you out? In this fourth installment of “The 7 Direct Response Tactics You Need to Increase Sales” – we will focus on why email isn’t the only mail you should be ...

If you’re spending most of your time, effort and money on the upfront communication of driving more traffic and then wasting it by not asking prospects to do something, you’re not alone. Driving traffic is the easy part. Getting them to take action once they visit your website or landing ...

Every new car show, sponsorship, billboard and brand marketing approach you participate in should include a way to capture the traffic and further the relationship – even if your prospects don’t convert right away. You want to give yourself the opportunity to convert institutional advertising into a direct response so ...

Over the last twenty years, there has been a strong focus by both manufacturers and dealers to improve customer loyalty. But, dealerships across the nation continue to lose customers. The customer experience has improved greatly, but customer retention has stayed about the same. Manufacturers and dealers have experimented with a variety ...