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- All
- Digital Marketing
- Email Marketing
- Event Marketing
- Lead Generation
- Marketing Ideas
- Social Marketing
Digital Marketing
Top 10 Automotive Digital Marketing Statistics You Need to Know
Marketing and sales go hand in hand. Staying ahead of the latest marketing trends is critical to the success of any dealership. If you’re behind on the latest marketing trends, then your sales will never reach their full potential. On the other hand, the dealer who’s in the know, who ...
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Marketing Ideas
Top Sales Mistakes You Make at Your Dealership & How to Fix Them
Recently, I was talking with a friend who was in the market for a new vehicle. I took the opportunity to ask him about his “buying journey” – why he chose the brand he chose, what model he was looking for, how much he was willing to pay, and where ...
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Marketing Ideas
The One Thing I Discovered that Will Skyrocket You to Success
We share a lot of tips, tricks and ideas for boosting leads and selling more cars. I know it can seem like a lot – even overwhelming! Especially if we’re just talking about a slight increase in results. If you really want to see a vast improvement, if you really ...
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Digital Marketing
These Free Digital Marketing Tricks Will Blow Your Mind
If you’re like me, then you’re probably very skeptical of anyone who claims that they have the “secret answer” or “free tricks” that will deliver the digital marketing results of your dreams. Unless you’ve tried it or heard a personal testimony from someone you trust, these kinds of comments sound ...
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Digital Marketing
This is Why Data Analytics Matters & What You Need to Do About it
The ultimate goal of any marketing strategy is simple: Get the right message to the right person at the right time. But, how do you know who the “right” person is? This is a question many dealers struggle to answer with confidence… or answer at all. Data analytics studies raw ...
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Marketing Ideas
3 Things You Can Do to Save Time & Money With Your Marketing
Marketing is a never-ending cycle of creating, testing, utilizing, and improving. As a result, dealers today are seeing more and more of their time engulfed by the constant demands for attention that many automotive marketing strategies require. This is because there are more tools, channels, and strategies to choose from ...
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Marketing Ideas
This is What You Need to Increase Customer Pay
Dealers tell me all the time that they don’t have issues with their service department. They tell me that their service bays are too busy and they want to only focus on sales with their digital marketing. But something doesn’t add up. Their service bay is busy, but they aren’t ...
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Marketing Ideas
This is Why You Can’t Rely on Customer Loyalty
Customer retention is at an all-time low. Dealers seek new ways to protect their customers from defection and increase customer loyalty through marketing and customer loyalty programs, but the results are minimal. Blog posts, marketing campaigns, and statistical studies all point to the benefit of retaining previous customers, but dealerships ...
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Marketing Ideas
The #1 Thing You Need to Know to Create a Winning Marketing Campaign
Creating a winning marketing campaign can seem like an impossible task to achieve, but, with the right tips, tricks, and tools, the process is simple and the results are astounding! If you’ve been following my past few blogs, you know that there are some initial steps that you must take ...
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Marketing Ideas
The Quick and Easy Way To Create A Winning Marketing Campaign
Developing a winning marketing campaign can be a daunting task. It takes a lot of time and energy to plan, create, and execute a marketing campaign – and even more, if you want guaranteed results! The good news is, that the more time you spend on the front end, the ...
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