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  • Digital Marketing
  • Email Marketing
  • Event Marketing
  • Lead Generation
  • Marketing Ideas
  • Social Marketing
All
  • All
  • Digital Marketing
  • Email Marketing
  • Event Marketing
  • Lead Generation
  • Marketing Ideas
  • Social Marketing
Marketing Ideas

This is What You Need to Increase Customer Pay

Dealers tell me all the time that they don’t have issues with their service department. They tell me that their service bays are too busy and they want to only focus on sales with their digital marketing. But something doesn’t add up. Their service bay is busy, but they aren’t ...
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Marketing Ideas

This is Why You Can’t Rely on Customer Loyalty

Customer retention is at an all-time low. Dealers seek new ways to protect their customers from defection and increase customer loyalty through marketing and customer loyalty programs, but the results are minimal. Blog posts, marketing campaigns, and statistical studies all point to the benefit of retaining previous customers, but dealerships ...
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Marketing Ideas

The #1 Thing You Need to Know to Create a Winning Marketing Campaign

Creating a winning marketing campaign can seem like an impossible task to achieve, but, with the right tips, tricks, and tools, the process is simple and the results are astounding! If you’ve been following my past few blogs, you know that there are some initial steps that you must take ...
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Marketing Ideas

The Quick and Easy Way To Create A Winning Marketing Campaign

Developing a winning marketing campaign can be a daunting task. It takes a lot of time and energy to plan, create, and execute a marketing campaign – and even more, if you want guaranteed results! The good news is, that the more time you spend on the front end, the ...
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Marketing Ideas

How to Plan & Execute a Winning Marketing Campaign the Easy Way

If you’re like me, planning, creating, and executing a marketing campaign takes time and energy – it can even be a bit daunting. A winning marketing campaign should deliver results – whether you’re looking for online or in-store traffic, high-quality or high-quantity leads, high ROI/increased overall revenue, or all of ...
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Digital Marketing

How to Increase Brand Awareness & Sell More Cars with Digital Marketing

Digital marketing is no longer an optional marketing channel and it’s no longer an add-on. Digital marketing today is the base for all other marketing – especially in the automotive industry. In fact, whether you realize it or not, today’s automotive industry depends on digital marketing. This is because 95 ...
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Digital Marketing

If You Could Start All Over Again with Automotive Digital Retailing, What Would You Do Differently?

There are three types of automotive dealers when it comes to retailing in today’s world. Automotive dealers who are thriving in all this disruption and change. Automotive dealers who are struggling to adjust. Automotive dealers who have not started yet and are still retailing through traditional methods. More than likely, ...
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Marketing Ideas

Reach More Online Car Shoppers with These Tips

Today’s savvy consumer spends more time researching vehicles online before they even step onto a dealership lot. According to insights from Think with Google, seeing a 360-degree video of a car was more than enough to convince 56% of auto shoppers to buy it, without test driving it first. This change in ...
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Marketing Ideas

To Sell More Cars Faster, Increase Showroom Traffic This Way!

Digital marketing has created a lot of new opportunities for those of us living and breathing the automotive marketing world. Auto dealers and marketers have known for a long time how effective digital marketing can be. You get results that you just can’t get from traditional marketing tactics (the way ...
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Digital Marketing

3 Things You Need to Do to Reach Car Buyers Online Every Month

Today’s customers are very different than customers of the recent past. They are no longer headed to dealerships to find out the information they need. They’re spending all of their time (or at least most of it) searching for vehicles online and making their decisions before they even consider heading ...
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