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- Digital Marketing
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Digital Marketing
Top 2020 Automotive Marketing Trends for the Upcoming Year
The digital marketing industry is always changing. If you are not current with those changes, you could lose out on improving the reach of your dealership. Optimize your digital marketing strategy for the upcoming year by transforming the way you connect with current and new customers. Connect More Effectively with ...
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Digital Marketing
Compatibility with Multiple Devices is More Important Than You Think
Think about how many devices you use in a day. At your dealership and home, you’re constantly switching between your computer and phone, and perhaps even your tablet. Your customers act similarly. Studies show that 90% of people use multiple screens sequentially. With this in mind, each aspect of your car dealership’s ...
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Digital Marketing
Multi-Channel Car Dealership Campaigns: 6 Key Tips for Choosing the Right Channels
It’s tempting to jump at every marketing opportunity that comes your way. Whether you’ve been offered a new partnership or have a sudden increase in marketing funds, you should vet each opportunity properly. After all, some opportunities may not be the right fit for your dealership. This same concept applies ...
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Digital Marketing
Campaigns, Ad Groups, Keywords, and Ads—How to Set Yourself Apart
According to a Google Impact Report, businesses that use paid search ads “make an average of $2 in revenue for every $1 they spend on Google Ads.” If your dealership hasn’t yet run a PPC ad campaign, you should consider starting one today. The process for setting up your ad campaign ...
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Digital Marketing
Why Paid Search Ads are Critical for Your Dealership
There are 63,000 searches per second on Google, 3.8 million per minute, 228 million per hour, and 5.5 billion per day. If your dealership is not using paid search ads, you are losing out on possible leads who could convert to new customers. Google research shows that 2x as many consumers begin ...
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Digital Marketing
Leverage Marketing Assets Without Spending More Money
Marketing is the mainspring of every automobile dealership. After all, marketing is the science of getting people to shop your inventory, come in and test drive your cars, and have them buy your parts and use your service departments. Marketing persuades customers to come back again and again, and induces ...
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Social Marketing
How to Keep Up-To-Date with Changes in Social Media Ads
Social media platforms have changed significantly since the early 2000s and beyond when MySpace reached 1 million monthly active users in 2004. Facebook is now the top social media platform, with 2.375 billion monthly users – Twitter has 3.36 million, and LinkedIn has 1.06 million. That’s a large audience of potential ...
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Digital Marketing
How Digital Marketing Can Boost Your Fixed Ops
Approximately 25% of all automotive searches are parts, services, and maintenance related. With the right service combat strategy that includes effective digital marketing, you can boost your fixed ops. Service takes a backseat to sales when it comes to marketing strategies at dealerships today. This article will discuss the best practices for ...
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Digital Marketing
Must-Have Secrets You Need to Dominate Your Digital Marketing
According to the Pew Research Center, 81% of Americans go online every day. Of those polled, 28% are online frequently, 45% go online several times a day, and 9% only once a day. Your dealership can reach these online consumers if you have the right digital marketing strategy across all of ...
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Marketing Ideas
Connect with Readers of Your Dealership Blog with These Great Topics
According to consumer insights from Think with Google, 95 percent of vehicle buyers turn to the digital world to find information to help them with the buying process. Having an active blog on your website should be one of the pillars of your marketing strategy. Consider some of these highlights from Google’s ...
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