Today, automotive marketers do their best to create ads designed to drive traffic for dealers. Then they expect the prospect to do exactly what 98 percent of them do not want to do – call, email or visit the showroom. Your growth is in the 98 percent who currently ignore …

There is a constant battle that rages between dealers and the manufacturer when it comes to marketing and advertising. It’s been my experience that dealers tend to put more importance on generating instant traffic to their website, phones and showrooms, while manufacturers put more emphasis on brand image. When dealers …

Digital marketing is a beast of its own and with the wrong advice or implementation, a lot can go wrong! But, as a dealer, it’s frustrating to not know if something isn’t right with your digital marketing and, if there is something wrong, it can take a long time to …

This is the fifth and final installment from a recent blog titled These Are the 5 Automotive Tips You’ll Love in the New Year. The average dealership retains less than 25% of its clients over the average buying cycle. Retaining and winning back lost clients is not where a dealership’s biggest …

This is the fourth follow-up in a series of five from a recent blog titled  These Are the 5 Automotive Tips You’ll Love in the New Year. Think about all the time, effort, expense, and credit-building activity you put into attracting new clients (conquest business) when there is a much easier …

This is the third follow up article in a series of five from a recent article titled  These Are the 5 Automotive Tips You’ll Love in the New Year. Today’s article covers the two critical rules 1) Test everything and 2) See rule #1. In this article, you’ll learn how …

This is the second follow up blog in a series of five from a recent article titled “These Are the 5 Automotive Tips You’ll Love in 2019” I gave brief descriptions on all five tips but I wanted to give you more specific examples, ideas and strategies. The first tip was …

This is the second follow up blog in a series of five from a recent article titled “These Are the 5 Automotive Tips You’ll Love in 2019” I gave brief descriptions on all five tips but I wanted to give you more specific examples, ideas and strategies. The first tip was …

This is my attempt to be more specific on five tips I gave in a recent article titled These Are the 5 Automotive Tips You’ll Love in the New Year. I gave brief descriptions on all five tips but I wanted to give you more specific examples, ideas and strategies. …

I have good news – we work in an industry of extreme uncertainty. No one knows what changes will occur next year, next month or even tomorrow. No one knows with absolute certainty where those changes and new realities will come from or how significant they’ll be. Technological advances are …