Marketing done right is a never-ending cycle of creating, testing, utilizing, and improving. As a result, dealers today are seeing more and more of their time engulfed by the constant demands for attention that many automotive marketing strategies require. This is because marketing today requires you to come to the ...

Regardless of how good a dealer’s marketing strategy is, if they can’t get consumers to take action… it’s all for nothing. Marketing’s job is to produce leads and sales – anyone can drive traffic to a website. What separates the pros from the amateurs is how they get them into ...

A dealership’s service department is often overlooked and forgotten about by car buyers. They hear “dealership” and immediately think of a lot full of polished cars, not the service department. Here’s a pro tip: Service departments hold the key to success for dealerships. Dealerships across the nation are bleeding customers; ...

Times are changing, technology is advancing with immense measures, and what used to be marketing has evolved into something bigger and greater. There’s a cause and effect relationship between technology and the world we work in; although marketing has basic mechanics, if you aren’t keeping up with the advances, you ...

Today, more than ever before, dealers have to decide on more outlets, options, and channels for their marketing. This is a time-consuming process that can undoubtedly be confusing at times, especially when trying to get the most out of a limited marketing budget. What needs to be considered for dealers ...

Have you noticed when you’re on Amazon that it seems like they know what you want before you know you want it? This is an example of Artificial Intelligence (AI). We see it daily between the music we listen to on our phone’s apps, our savvy phone assistants like Siri, ...