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- Digital Marketing
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- Lead Generation
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- Social Marketing
The Importance of Google Reviews for Your Online Presence
In today’s digital landscape, there are countless platforms and channels for any business to manage. From setting up social media profiles to ensuring that customers can message your business through your website, a lot goes into creating a quality online presence. But, over the years, one thing has remained steady …
7 Easy Ways to Improve Your Dealership’s Brand Image
One of the most difficult challenges you face as a dealership is standing out in a crowded market. The odds are good that you are one of many dealerships operating in a small geographic area. This can make it hard to differentiate your dealership from the one just up the …
6 Actions to Take Now to Prepare Your Dealership for 2022
Though it feels hard to believe, 2021 is rapidly drawing to a close. In a year marked by a post-pandemic recovery meshed with adapting to a new normal, 2021 has been a time to remember. For dealerships, this has meant navigating a unique landscape. As people’s pocketbooks opened back up, …
How to Build a Killer Content Calendar to Reach More Customers
In 2020, global online content consumption doubled. During this timeframe, people went from spending an average of around three hours a day to an incredible six to seven hours a day online consuming digital content. And as people spend more time on their mobile devices, laptops, smart TVs, and other …
8 Key Marketing Tips for the 2021 Holiday Season
The 2021 holiday season is nearly upon us. And, with the holidays comes a flurry of activity for retailers and service providers of all kinds. The good news is that according to Deloitte’s annual holiday retail forecast, holiday sales this year are projected to increase by 7% – 9%. In the …
Back to the Basics: Understanding SEO
When it comes to digital marketing, plenty of methods are available for increasing your dealership’s online reach. From paying for ads to engaging with customers on social media, the options for using the digital landscape to increase sales are nearly endless. One of the top areas where dealerships can see …
10 Quick Tasks Your Dealership Can Do Today to Improve Your Online Presence
Did you know that 95 percent of vehicle buyers use digital as a source of information during the car buying process? Twice as many vehicle buyers start their research online versus beginning at a dealership. And, beyond just the initial purchasing process, an online search is the number one place consumers turn to when looking …
How to Plan an End-of-the-Year Sales Event That Boosts Long-Term Customer Loyalty
With the changing of yet another season, it’s time to start planning for your dealership’s end-of-the-year sales event. But this year, what if you could host an event that was far more than simply another hard push to meet sales quotas? What if you could host an event that, yes, …
What Dealerships Can Learn from Google’s Latest Customer Engagement Report
Over the past few years, there has been a massive focus on using customer data to drive improved customer engagement via marketing campaigns — and, rightly so. However, the amount of customer data available at our fingertips today is unlike any time in history. We can learn what our customers …
A Guide to Retargeting for Dealerships
Retargeting is a digital marketing strategy that allows dealerships to further their reach and digital impact with potential customers. But for retargeting to succeed, the campaign has to be managed and run well. Rather than simply throwing marketing dollars at another retargeting campaign, business owners and marketing managers need to …