Texting has become a powerful tool for businesses looking to market their services more directly. With text message open rates as high as 98%, contrasted against 20% open rates for email, it is easy to see why texting is an effective means for reaching your audience. Not only are text …

Whether you’re managing a dealership facing inventory lows or launching a new business in an already crowded marketplace, when you need to increase sales, it’s easy to look at a common tactic to boost your numbers — slashing your prices. However, lowering the price tags on your goods or services …

During the earliest stages of the pandemic, daily car usage plummeted. According to one study, daily trips for those living in urban areas dropped by 42%. And, while some are returning to their pre-pandemic routines, many companies have made major shifts in the way their workforce operates, allowing for an …

By January 2021, worldwide social media users reached an estimated 4.2 billion. With these high numbers of users, having a social media presence is vital for any brand. Brands can interact with their customer base through social media channels, building trust and long-term loyalty. Not only that, but social media …

If the past two years have taught us anything, it’s that consumers are using digital channels more than ever before to interact with brands and make purchasing decisions. According to a study by Google, during the initial year of the pandemic alone, customer interest in online shopping and how to …

Videos are a compelling way to capture the attention of potential car buyers. In fact, according to Google, video influences 75 percent of auto buyers during the decision-making process of purchasing a vehicle. And, while you are probably already using videos to advertise your dealership, you can do far more …

Spanning a wide age range, from four to 40 years old, Millennials and Gen Z together are becoming one of the most influential purchasing powers globally. In fact, combined, Millennials and Gen Z have around $350 billion of spending power in the United States alone. With Millennials and Gen Z …

As your dealership looks toward a new year of sales, it is the perfect chance to reassess your marketing strategies. From sifting through your spend by channels to analyzing which offers resulted in the highest number of conversions over the past year, there’s a lot you can improve upon for …