Over the course of the past two years, there has been a strong shift in how consumers interact with businesses. Increasingly, consumers have become adept at moving between both digital and physical channels to interact with businesses. This has led to the rise in the omnichannel experience — an experience that connects individual touchpoints across …
The Importance of an Omnichannel Experience for Your Business Read More »
For those who run an auto shop, reaching customers requires a robust digital marketing strategy. Traditional tactics, such as direct mail and door-to-door flyers, are no longer the main methods for reaching those who need automotive services. Instead, most consumers searching for auto services do so via their mobile devices. To increase your digital reach …
Digital Marketing Basics for Automotive Services Read More »
For those who work in service-related industries, such as HVAC technicians, plumbers, electricians, and auto mechanics, ensuring that your business information can be located quickly and easily online is critical to your success. Not only does your business need to be easy to find online through a localized search, but the information that a potential …
Step-by-Step Guide for Claiming Your Business Online Read More »
If the past two years have taught us anything, it’s that consumers are using digital channels more than ever before to interact with brands and make purchasing decisions. According to a study by Google, during the initial year of the pandemic alone, customer interest in online shopping and how to make purchases online doubled worldwide. …
Month-by-Month Tips for Improving Your Digital Presence in 2022 Read More »
In today’s digital landscape, there are countless platforms and channels for any business to manage. From setting up social media profiles to ensuring that customers can message your business through your website, a lot goes into creating a quality online presence. But, over the years, one thing has remained steady when it comes to creating …
The Importance of Google Reviews for Your Online Presence Read More »
In 2020, global online content consumption doubled. During this timeframe, people went from spending an average of around three hours a day to an incredible six to seven hours a day online consuming digital content. And as people spend more time on their mobile devices, laptops, smart TVs, and other connected devices, the amount of …
How to Build a Killer Content Calendar to Reach More Customers Read More »
The 2021 holiday season is nearly upon us. And, with the holidays comes a flurry of activity for retailers and service providers of all kinds. The good news is that according to Deloitte’s annual holiday retail forecast, holiday sales this year are projected to increase by 7% – 9%. In the report, Deloitte points to a …
8 Key Marketing Tips for the 2021 Holiday Season Read More »
When it comes to digital marketing, plenty of methods are available for increasing your dealership’s online reach. From paying for ads to engaging with customers on social media, the options for using the digital landscape to increase sales are nearly endless. One of the top areas where dealerships can see growth in their online reach …
Did you know that 95 percent of vehicle buyers use digital as a source of information during the car buying process? Twice as many vehicle buyers start their research online versus beginning at a dealership. And, beyond just the initial purchasing process, an online search is the number one place consumers turn to when looking for maintenance information. With so …
10 Quick Tasks Your Dealership Can Do Today to Improve Your Online Presence Read More »
Over the past few years, there has been a massive focus on using customer data to drive improved customer engagement via marketing campaigns — and, rightly so. However, the amount of customer data available at our fingertips today is unlike any time in history. We can learn what our customers think about politics and religion, …
What Dealerships Can Learn from Google’s Latest Customer Engagement Report Read More »
Our lookbook has examples of our display ads we have created for clients.
