- All
- Digital Marketing
- Email Marketing
- Event Marketing
- Lead Generation
- Marketing Ideas
- Social Marketing
All
- All
- Digital Marketing
- Email Marketing
- Event Marketing
- Lead Generation
- Marketing Ideas
- Social Marketing
Digital Marketing
Conversion Optimization Basics for Car Dealers
When the components of your digital marketing strategy have a poor conversion rate, even if all the traffic from the 4.479 billion active Internet users in the world flood your website, read your blog, and view your paid search ads and social media posts, your business will hardly see any ...
Scott Joseph
January 16, 2020
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Marketing Ideas
Top Five Tips to Improve the Quality of Your Video Content for Marketing Your Dealership
Since 92% of consumers research online before they purchase a vehicle, you need to make sure your dealership is meeting the needs of these customers. Approximately 8 billion video views are generated on Facebook each day. People watch videos on YouTube and social media platforms like Twitter and Instagram. Video marketing should ...
Jamil Zabaneh
January 14, 2020
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Digital Marketing
How to Combine Digital Marketing and Traditional Media for Maximum Profit Potential
Approximately 92% of car buyers will search online prior to visiting your car dealership to purchase a vehicle. That’s a staggering statistic that shows how important the right digital marketing strategy can be for your dealership. However, the power of traditional media should not be underrated. When you combine an optimized ...
Scott Joseph
January 9, 2020
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Marketing Ideas
How to Utilize Customer Segmentation to Optimize Marketing Efforts for Increased ROI
Head of Strategic Analytics at Google Marketing, Avinash Kaushik shares in a recent Think With Google article how to become smarter advertisers in 2020. He shared three resolutions that marketing teams should strive to accomplish in this new year. One resolution that stood out was to become smarter in how metrics are ...
Jamil Zabaneh
January 7, 2020
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Digital Marketing
The Top 5 Marketing Strategies to Implement at Your Dealership
With the new year approaching, you’re probably wondering what marketing strategy your car dealership should adopt next? Should you hop onto that new social media platform, increase your ad budget, or go all-in on print marketing? Perhaps you’ll look into developing an app exclusively for your dealership. While all of ...
Scott Joseph
January 1, 2020
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Social Marketing
Five Social Media Strategies Your Dealership Should Be Using
Since 60 percent of car buyers research vehicle information online before visiting showrooms, your dealership needs to be active on social media platforms to reach these potential buyers. As technology and social media platforms change, your strategy for reaching consumers on those platforms should change accordingly. Improve your bottom line in 2020 ...
Jamil Zabaneh
December 31, 2019
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Digital Marketing
7 Tips on Creating Lead Capture Pages That Improve Conversion Rates
You’ve invested time and money in paid search ads for your dealership. Yet, conversion rates for your landing pages are not what you’d hoped for. Don’t give up. Consider implementing the following tips to optimize your ad space for 2020 and create lead capture pages that improve conversion rates. Go ...
Scott Joseph
December 25, 2019
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Digital Marketing
11 Strategies to Improve Customer Service and Boost Profits at Your Dealership
Customer service is the foundation of every sale at your car dealership. If a customer experiences lackluster service, they’ll simply hop over to the next dealership in town. On the other hand, if they receive unbeatable customer service, you’ve gained a loyal customer for life. As a result, the level ...
Scott Joseph
December 23, 2019
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Marketing Ideas
Implement These Marketing Strategies to Boost Sales for Your Small-Town Dealership
Relationship building is a key factor in the success of your small-town dealership. You need to build strong relationships with customers in your local community. However, you may need to rethink your marketing strategy for 2020 to effectively connect with today’s tech-savvy consumer. Connecting with Today’s Consumer Google research has ...
Jamil Zabaneh
December 19, 2019
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Digital Marketing
9 Essential Video Marketing Tips for Car Dealerships
Is your car dealership still not on the video marketing bandwagon? If so, perhaps these statistics will change your mind. A study by the Aberdeen Group noted that video marketers generate 66% more qualified leads per year. In their 2019 findings, Social Media Today reported that including a video on a landing page can increase conversions ...
Jamil Zabaneh
December 16, 2019
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