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  • Digital Marketing
  • Email Marketing
  • Event Marketing
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  • Marketing Ideas
  • Social Marketing
All
  • All
  • Digital Marketing
  • Email Marketing
  • Event Marketing
  • Lead Generation
  • Marketing Ideas
  • Social Marketing
Social Marketing

Five Social Media Strategies Your Dealership Should Be Using

Since 60 percent of car buyers research vehicle information online before visiting showrooms, your dealership needs to be active on social media platforms to reach these potential buyers. As technology and social media platforms change, your strategy for reaching consumers on those platforms should change accordingly. Improve your bottom line in 2020 …

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Digital Marketing

7 Tips on Creating Lead Capture Pages That Improve Conversion Rates

You’ve invested time and money in paid search ads for your dealership. Yet, conversion rates for your landing pages are not what you’d hoped for. Don’t give up. Consider implementing the following tips to optimize your ad space for 2020 and create lead capture pages that improve conversion rates. Go …

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Digital Marketing

11 Strategies to Improve Customer Service and Boost Profits at Your Dealership

Customer service is the foundation of every sale at your car dealership. If a customer experiences lackluster service, they’ll simply hop over to the next dealership in town. On the other hand, if they receive unbeatable customer service, you’ve gained a loyal customer for life. As a result, the level …

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Marketing Ideas

Implement These Marketing Strategies to Boost Sales for Your Small-Town Dealership

Relationship building is a key factor in the success of your small-town dealership. You need to build strong relationships with customers in your local community. However, you may need to rethink your marketing strategy for 2020 to effectively connect with today’s tech-savvy consumer. Connecting with Today’s Consumer Google research has …

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Digital Marketing

9 Essential Video Marketing Tips for Car Dealerships

Is your car dealership still not on the video marketing bandwagon? If so, perhaps these statistics will change your mind. A study by the Aberdeen Group noted that video marketers generate 66% more qualified leads per year. In their 2019 findings, Social Media Today reported that including a video on a landing page can increase conversions …

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Marketing Ideas

How Can You Differentiate Your Brand in Your Area?

Standing out from the competition is among every car dealership’s top concerns. While excellent marketing campaigns and inventive deals will certainly help you in the long run, some dealership attributes stand the test of time when it comes to beating out the competition in sales and overall perception. On episode …

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Marketing Ideas

The Four Types of Customers You’ll Encounter

Customer experience is an important factor in boosting sales at your dealership. The CBT Automotive Network reported that “54% of consumers would buy from a dealership that offers their preferred experience even if it did not have the lowest price.” That statistic shows how much customers value a positive shopping experience. Relating …

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Email Marketing

Gmail Ad Campaigns: Non-Competitive Yet Essential

If your car dealership uses Gmail, you’ve likely noticed the “Social” and “Promotions” tabs in the top menu. Within these tabs, you’ll find everything from email notifications about activity on your social profiles to promotional newsletters from online retail brands or companies you follow. You’ll also discover sponsored Gmail ads. …

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Digital Marketing

Carefully Targeted Paid Search Advertising: How to Craft a Successful Campaign

How often do you click on ads when you’re searching on Google or another search engine? Odds are, you weren’t even aware that the listing you clicked on was a paid advertisement. According to a Search Engine Land report in 2019, 63 percent of people said they’d click on a Google ad. …

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Digital Marketing

Top 2020 Automotive Marketing Trends for the Upcoming Year

The digital marketing industry is always changing. If you are not current with those changes, you could lose out on improving the reach of your dealership. Optimize your digital marketing strategy for the upcoming year by transforming the way you connect with current and new customers. Connect More Effectively with …

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