Marketing Ideas

With a vaccine rolling out and everyday life resuming on some level, the first half of 2021 has already proven to be a whirlwind. And, after the extreme uncertainty of 2020, most businesses were poised and ready to make the most of the new year, especially with online customer engagement. For businesses that engage with …

What the First Half of 2021 Has Taught Us About Online Customer Engagement Read More »

Dealerships face a difficult reality — there is a serious lack of loyalty in the car-buying market. Today, most buyers research online and simply look for the best deals rather than revisiting the last dealership they visited. Consumers are also hanging on to their vehicles longer than ever, cutting down on opportunities for dealerships to …

Combatting a Lack of Loyalty in Your Market Read More »

When you look at your competitive landscape, you are most likely faced with an increasing amount of competition. Not only do you face competition from the other dealerships in the vicinity of your store, but you also battle a crowded service market, with many customers showing preference to independent shops. Now, complicating the situation further …

Learning How to Differentiate Yourself in Your Market Read More »

When it comes to reaching an audience with a targeted offer, the success of your campaign depends highly on how well you communicate with your intended audience. The communication sequence you use will determine whether the consumers you are trying to reach take an intended action. When you don’t plan your communication sequence carefully, you …

The Secret to the Advertising Communication Sequence Read More »

If the past year has taught businesses anything, it is that an online digital presence, with a full digital showroom, is more important than ever. While restrictions related to COVID-19 forced many consumers to change their buying behaviors, these changes are here to stay. The effects of 2020 only increased pre-existing trends in researching and …

Why You Need to Embrace a Digital Showroom Read More »

In many cases, you and your competitors will offer similar products, similar pricing, and potentially, even a similar experience. This can make it extremely difficult to differentiate your business from the rest, particularly when you operate in a crowded vertical. However, central to any business’s success remains its ability to showcase its unique value proposition …

Showcasing Your Company’s Unique Value Proposition Read More »

Consumers flock to brands that relate and feel human, rather than robotic and stiff. As humans, we want to identify with the brands we have something in common with. We want to imagine a person on the other side of any interaction, and, ultimately, we want to feel good about the brands with which we …

How to Humanize Your Business to Improve Trust Read More »