Marketing Ideas

In the world of digital shopping, it remains more critical now than ever before to ensure your marketing strategy meets consumers in their domain — online. For auto dealerships, this remains increasingly true. Recent data indicates that 92% of car buyers, including your previous customers, research online before buying. However, beyond just having an online …

You Need to Know How to Improve Your Marketing With These 5 Relevant Data Points Read More »

Loyal customers sustain your company’s long-term success through repeat purchases. It’s more expensive to get new clients than to keep clients, so existing customers deliver more profit per transaction. Satisfied, long-term customers can become small marketing centers for your business as they talk about your products and services and share your posts and offers. Even …

11 Tips to Retain New Customers Read More »

The success of video marketing is hard to deny as videos continue to influence traffic, leads, and sales. From short marketing videos that grab attention on social media to more extended how-to demonstrations that cement customer loyalty, videos remain popular with consumers and a priority for marketers. Today, 88 percent of video marketers report a positive …

How Video Marketing Can Drive Sales Read More »

With hundreds of sellers competing in the same space, merely promoting your brand is no longer enough. You need to build customer trust. Unlike 20 years ago, consumers have the internet as a resource to inform their decisions. Buyers are suspicious of advertising claims and are likely to mistrust unfamiliar brands. They prefer to seek …

7 Marketing Strategies That Build Customer Trust Read More »

Max Zanan, author of Perfect Dealership: Surviving the Digital Disruption, wrote, “The automotive retail industry is under more pressure than ever. Lower margins, stricter regulations, heavy competition, and the rise of online auto sales.” Zanan shares that, “Unless car dealerships change—and change quickly—they risk falling into the same digital gulf that obliterated the corner video store …

Tips on Helping Your Sales Team Improve Their Product Knowledge Read More »