Whether you’re managing a dealership facing inventory lows or launching a new business in an already crowded marketplace, when you need to increase sales, it’s easy to look at a common tactic to boost your numbers — slashing your prices. However, lowering the price tags on your goods or services is often not the ideal …
Value Over Discount: How to Increase Sales without Lowering Price Tags Read More »
Videos are a compelling way to capture the attention of potential car buyers. In fact, according to Google, video influences 75 percent of auto buyers during the decision-making process of purchasing a vehicle. And, while you are probably already using videos to advertise your dealership, you can do far more with video marketing than simply …
9 Creative and Easy Ways to Use Video to Market Your Dealership Read More »
Spanning a wide age range, from four to 40 years old, Millennials and Gen Z together are becoming one of the most influential purchasing powers globally. In fact, combined, Millennials and Gen Z have around $350 billion of spending power in the United States alone. With Millennials and Gen Z quickly becoming the prominent buying …
Your Guide to Marketing Your Dealership to Millennials and Gen Z Read More »
As your dealership looks toward a new year of sales, it is the perfect chance to reassess your marketing strategies. From sifting through your spend by channels to analyzing which offers resulted in the highest number of conversions over the past year, there’s a lot you can improve upon for 2022. One area worth a …
One of the most difficult challenges you face as a dealership is standing out in a crowded market. The odds are good that you are one of many dealerships operating in a small geographic area. This can make it hard to differentiate your dealership from the one just up the block or around the corner. …
7 Easy Ways to Improve Your Dealership’s Brand Image Read More »
Though it feels hard to believe, 2021 is rapidly drawing to a close. In a year marked by a post-pandemic recovery meshed with adapting to a new normal, 2021 has been a time to remember. For dealerships, this has meant navigating a unique landscape. As people’s pocketbooks opened back up, the demand for new and …
6 Actions to Take Now to Prepare Your Dealership for 2022 Read More »
In 2020, global online content consumption doubled. During this timeframe, people went from spending an average of around three hours a day to an incredible six to seven hours a day online consuming digital content. And as people spend more time on their mobile devices, laptops, smart TVs, and other connected devices, the amount of …
How to Build a Killer Content Calendar to Reach More Customers Read More »
The 2021 holiday season is nearly upon us. And, with the holidays comes a flurry of activity for retailers and service providers of all kinds. The good news is that according to Deloitte’s annual holiday retail forecast, holiday sales this year are projected to increase by 7% – 9%. In the report, Deloitte points to a …
8 Key Marketing Tips for the 2021 Holiday Season Read More »
Did you know that 95 percent of vehicle buyers use digital as a source of information during the car buying process? Twice as many vehicle buyers start their research online versus beginning at a dealership. And, beyond just the initial purchasing process, an online search is the number one place consumers turn to when looking for maintenance information. With so …
10 Quick Tasks Your Dealership Can Do Today to Improve Your Online Presence Read More »
When designing a marketing campaign, who helps you build your messaging, determines what content you create, and figures out what channels to market on? Is it your marketing team? Your sales staff? Your intuition? If the answer doesn’t include your customers, you could be missing out on a key component of an optimized marketing strategy. …
Using Customer Feedback to Improve Your Marketing Read More »
Our lookbook has examples of our display ads we have created for clients.
