Marketing Ideas

Over the last twenty years, there has been a strong focus by both manufacturers and dealers to improve customer loyalty. But, dealerships across the nation continue to lose customers. The customer experience has improved greatly, but customer retention has stayed about the same. Manufacturers and dealers have experimented with a variety of marketing methods, but no …

Here’s How to Increase Customer Retention with Offers They’ll Love Read More »

Today, automotive marketers do their best to create ads designed to drive traffic for dealers. Then they expect the prospect to do exactly what 98 percent of them do not want to do – call, email or visit the showroom. Your growth is in the 98 percent who currently ignore your marketing efforts. That’s where …

How to Reach the 98 Percent of Consumers Who Never Respond Read More »

This is the fifth and final installment from a recent blog titled These Are the 5 Automotive Tips You’ll Love in the New Year. The average dealership retains less than 25% of its clients over the average buying cycle. Retaining and winning back lost clients is not where a dealership’s biggest opportunity for growth is – …

This is How to Win Back Lost Customers Read More »

This is the second follow up blog in a series of five from a recent article titled “These Are the 5 Automotive Tips You’ll Love in 2019” I gave brief descriptions on all five tips but I wanted to give you more specific examples, ideas and strategies. The first tip was “This is What You Need …

How to Differentiate Your Dealership From the Competition Read More »

This is the second follow up blog in a series of five from a recent article titled “These Are the 5 Automotive Tips You’ll Love in 2019” I gave brief descriptions on all five tips but I wanted to give you more specific examples, ideas and strategies. The first tip was “This is What You Need …

How to Differentiate Your Dealership From the Competition Read More »

This is my attempt to be more specific on five tips I gave in a recent article titled These Are the 5 Automotive Tips You’ll Love in the New Year. I gave brief descriptions on all five tips but I wanted to give you more specific examples, ideas and strategies. I want to show you …

This is What You Need to Know to Save Time & Money in 2019 Read More »

I have good news – we work in an industry of extreme uncertainty. No one knows what changes will occur next year, next month or even tomorrow. No one knows with absolute certainty where those changes and new realities will come from or how significant they’ll be. Technological advances are happening with incredible speed and …

These Are the 5 Automotive Tips You’ll Love in the New Year Read More »