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7 Key Metrics for Measuring the Success of Paid Ad Campaigns

For small businesses, the internet provides a wealth of opportunity when it comes to gaining new customers and retaining existing ones. To reach your target audience online, you are probably investing in two key areas: SEM helps you get your website in front of customers who are already searching for your brand or services in …

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How to Use a Coupon Landing Page to Drive New Sales

In a competitive landscape, showcasing your company’s promotions and discounts can be an effective way to stand out. However, rather than simply mailing your coupons or promoting them via email, consider taking a new approach — building coupon landing pages. Coupon landing pages can be a powerful way to advertise current promotions while gathering data on …

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How to Run an End-of-the-Year Marketing Analysis

There is a famous quote that states: “Study the past if you would define the future.” This sentiment is particularly apropos when it comes to building a marketing strategy for 2023. Without understanding your successes and failures from 2022, you are building a blind strategy for the new year. Instead, the insights you gain from …

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What Discovery Ads Are and Why You Should Use Them

While consumers once picked up their phones to search for a product or service, many today rely on personalized feeds to help them discover brands long before their official search begins. This style of discovery is an almost passive activity on the consumer’s side. While browsing the news, watching a YouTube video, or checking their …

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What Is Audience Segmentation and Why It Matters

Audience segmentation is a powerful tool that enables you to deliver targeted, relevant messaging to the right audience at the right time. Email marketing improves open rates and deliverability. It also helps you build relationships with customers because you are not sending every message to your entire list but tailoring your messages based on their behavior and …

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Back to the Basics: Understanding Google Analytics

For any business with a website — which at this point should include any and every type of business — tracking metrics around user interactions with your website is key. There are countless tools on the market for analyzing and categorizing website data, but one remains the top pick for most marketers and business owners: …

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7 Easy-to-Use Holiday Email Templates for Small Businesses

Holiday emails to customers can bring good cheer and generate sales. However, it’s also a time when shoppers are inundated with offers and messages. As much as a well-timed and engaging email can strengthen your customer relationships, a poorly timed or cookie-cutter email can fail to captivate. A Few Keys to Successful Holiday Emails The …

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