With approximately 2.5 billion monthly active users on Facebook, your dealership should be expanding its reach by utilizing Facebook Marketplace and Messenger to reach potential and new customers. Consider the following tips on expanding your customer base. Expand Your Customer Base with Facebook Marketplace In 2016, the changes Facebook enacted in the Marketplace ...

The car purchasing process has evolved. Customers make fewer visits to the dealership and arrive armed with information. They often know the make, model, and features they want before they walk into a showroom. They are wary of sales tactics. Buyers expect a positive experience during and after the purchase ...

Before exploring various tips to enhance your dealership’s texting strategy, it’s important to identify the different types of short message service (SMS)—text messaging—that you can utilize to boost sales. Basic SMS – Standard text message sent from one phone number to another. Email Originator – Your dealership can send a message to ...

According to Small Biz Trends, “The average email open rate for all industries in the United States is 18%, and the average click-through rate is 2.69%. However, the average click-to-open rate stands at 14.10%.” Email marketing can be an effective way to boost sales for your dealership if it is done ...

When your sales team loses a sales opportunity, it can have either a positive or negative effect. The salesperson can accept the loss and be motivated to succeed the next time, or struggle with the loss and lose confidence in making another sale. The sales team at your dealership is ...

According to Think with Google research, “Twice as many car buyers start their research online versus at a dealer.” In this current hyper-technological age, it’s vital to ensure that your digital footprint is optimized and attracting the best leads who are ready to buy from your dealership. The Right Elements for Your ...

In 2019, approximately 17 million vehicles were purchased in the United States. Successful dealerships continuously work on mastering the balance of drawing new (conquest) consumers to their showroom and cultivating strong relationships with current customers. Customer Retention Strategies You Should Implement Retaining profitable relationships with current customers is easier than trying to ...

In 2017, customers visited an average of 2.7 dealerships before making a purchase. In 2019, this number decreased to 2.3 dealerships, according to a Cox Automotive study. While on the surface, this may seem like a great advancement for the industry, it means customers are spending more time shopping online and ...

The way your dealership is displayed on search engine results pages (SERP) can make or break your business. It’s important to optimize your Google My Business Page to increase your conversion rate and boost sales at your dealership. Understanding the Way Google Sources Business Information Google wants to provide relevant ...