How to Crush Your Competition with Paid Search
Unicorns are mythical beasts, often synonymous with tales of fantasy and illusion. Digital marketing guru, Larry Kim, relates unicorns with…
How to Market to Current and Prospective Customers Uniquely
Dear Reader, In all likelihood, this is not how you prefer to be addressed. You’re not alone. Because of this,…
9 Things Dealers Can Do Right Now to Increase Data Security
Dealers everywhere face the same dilemma when it comes to choosing a vendor. How can you find a vendor that…
3 Reasons Why Customer-Centric Marketing is Key
A few weeks ago, this image flooded my LinkedIn feed: It’s a very powerful concept – especially for the automotive…
How to Create the Perfect Omni-Channel Marketing Campaign
When designing a marketing strategy for your dealership it’s important to consider current best practices. These practices are not always…
Why You Need to Stop Overlooking Your Service Department
As a dealer, you probably have a solid understanding of the importance of customer retention. You’ve probably tried many different…
14 Traits That Exist in Every Successful Dealership
Every automotive dealership deals with the need for success, but what does it mean to be successful and what needs…
Stop Losing the Automotive Marketing Game
Omni-channel marketing is no longer an option – it’s a necessity. The problem is, everyone is doing it and, if…
6 Key Automotive Trends You Need to Know
Everyone always wants to know what’s next; what the next step in marketing is. For dealers, staying on top of…
David Lewis’s Top Sales Tips To Gain and Retain Customers
A common problem facing dealerships across the nation is foot-traffic. The main purpose of having foot-traffic is to sell more…
You Need To Know These Key Digital Strategies
This year, the number of smartphone users worldwide is expected to reach 2.32 billion.1 Because of this, your digital marketing must…
7 Reasons Why Your Response Rates Are Low
Response-rates might seem like a fickle number that’s affected by everything from complicated data analytics to slight changes in time…