Blog | Digital & Direct Automotive Marketing

You Need To Know How this Lead Follow-Up Mistake Will Cost You Time And Money

You’ve heard it all before. You know that following up with your leads is essential to sales. You already follow…

Google Ad extensions are game changing.1 There are very few, if any, true guarantees that a digital marketer can make…

Everyone gets junk mail. Oftentimes, we praise the powers that be for keeping our inboxes from flooding with unnecessary promotions!…

It seems like every few months a new buzzword gets thrown around and this month’s buzzword is MAdTech. “Have you…

Last year, the internet was the number one information source for vehicle buyers shopping.1 In fact, during 2016, 88% of vehicle…

You might be aware that Google is the reigning king of the digital world, but did you know that approximately…

Dealers rely on marketing for everything from brand awareness to day-to-day sales. They rely on marketing to draw ideal customers…

The earliest surviving piece of mail can be dated back to 255 BC.1 This single fact proves that for over…

You might think direct mail marketing is the dinosaur of the marketing industry. Maybe you still use direct mail marketing,…

AT&T Stadium, aka Cowboy Stadium, in Dallas, Texas is one of the largest stadiums in the entire world. With a…

Every dealership has “foot-traffic” and “increased conversions” on their top ten list of goals for 2017, but the service department…

What do you think of when you hear the phrase “remarketing”? Perhaps you are more familiar with the term “retargeting”? …