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- All
- Digital Marketing
- Email Marketing
- Event Marketing
- Lead Generation
- Marketing Ideas
- Social Marketing
How to Optimize Your Online Scheduling Tool to Win More Leads
For local businesses, being easy to find online is critical to increasing leads. According to recent data, 21% of consumers attest that they use the internet to find a local business every day. In addition, over 35% of consumers said that they use the internet to find a local business …
Marketing Tips for Customer Follow-Up
Each new customer brings value to your business. However, a single purchase or service call cannot compare with a long-term customer relationship. A loyal customer can be a significant source of revenue or referrals for years to come. Customer follow-ups can increase sales, bring positive reviews or referrals, avoid unhappy …
2022’s 12 Must-Haves for Your Website
Websites have evolved from their humble beginnings as digital brochures for businesses. However, the time when an online presence was optional has long passed. Today, your website is a portal for customers and new prospects to understand and access your business. To fulfill its potential, your website has several jobs. …
Tips and Examples for Responding to Google Reviews
The moment you see a review come in, you should do far more than simply read the review. Whether the review is positive, negative, or even neutral, responding to reviews is important. In fact, Google states that responding to your customer reviews will help to build customer trust. Additionally, the …
Insights into Your Audience: How to Gather Data on Your Target Audience
Whether you are the owner of a small service business or the manager of a multi-location dealership, understanding your target audience plays a critical role in your marketing and sales tactics. From understanding how your audience researches products and services to what values push them to make their final purchasing …
How to Use a Service Area in Google Maps
If you own or operate a service-based company, your business model likely involves a large amount of traveling to a customer’s home or business throughout a specified area to offer your services. Rather than operating as a traditional brick-and-mortar shop, a service-based business reaches customers across numerous miles, requiring different …
9 Effective SMS Marketing Examples for Service Businesses
Reaching your customers is all about targeting them at the right moment and with the right communication strategy. In the past, many service businesses relied heavily on mailers, flyers, and paper ads to reach their customers with critical information. Most communication was handled via the phone or in person. As …
What to Do with Negative Online Reviews
Unfortunately, no matter how well you run your small business, no matter how outstanding of a job your staff does at providing quality customer service, the day will likely come when you receive a negative online review. While it is tempting to ignore these reviews, particularly if they are infrequent …
6 Key Areas You Might Be Wasting Your Local Marketing Spend
Local marketing campaigns are critical to long-term growth and continued profits for those running a small business. These campaigns allow companies to target key local audience segments, promoting ongoing growth and customer retention. This is particularly important for those operating a business in the service sector where customers are searching …
Steps for Producing Quality Marketing Videos for Your Small Business
Scroll through your newsfeed, visit a company website or even browse product recommendations on Amazon, and you’ll be greeted by the commonly used content form of video. Videos have become integral to successful marketing strategies with their ability to captivate, tell a story, and lead customers to make purchasing decisions. …