Last year, the internet was the number one information source for vehicle buyers shopping.1 In fact, during 2016, 88% of vehicle buyers used the internet to shop and 78% of that...
Automotive Marketing Blog
You might be aware that Google is the reigning king of the digital world, but did you know that approximately 95% of their annual revenue is derived from advertisements? Since...
Dealers rely on marketing for everything from brand awareness to day-to-day sales. They rely on marketing to draw ideal customers into their dealerships so that they can help those customers...
The earliest surviving piece of mail can be dated back to 255 BC.1 This single fact proves that for over 2000 years, written mail has been a crucial means of...
You might think direct mail marketing is the dinosaur of the marketing industry. Maybe you still use direct mail marketing, but you feel it’s time to move on to cheaper,...
AT&T Stadium, aka Cowboy Stadium, in Dallas, Texas is one of the largest stadiums in the entire world. With a maximum capacity of around 105,000, it is a truly a...
Every dealership has “foot-traffic” and “increased conversions” on their top ten list of goals for 2017, but the service department might be the missing ingredient to accomplishing those goals. One...
What do you think of when you hear the phrase “remarketing”? Perhaps you are more familiar with the term “retargeting”? Remarketing, or retargeting, is essentially serving ads to visitors who...
On the surface, automotive sales appear to be booming. In fact, according to an article on Business Insider, U.S. car sales have risen for the seventh straight year – with...
Super Bowl LI (51) is one for the record books. Not because Tom Brady won his league tying fifth Super Bowl, or because it was the first game in the...
Hosting a private sale is a great way to get customers onto your lot and into your dealership. But how do you ensure the success of your private sale? What...
If you’re in the car business, you already understand the importance of customer retention. Blog posts, marketing campaigns, and statistical studies all point to the benefit of retaining previous customers....
If you’ve ever hosted a Private Sale in the past, you know you can’t just send out invitations and wait for crowds to pour in. Each event takes time, effort,...
From the initial creation process to your customer’s hands, direct mail goes through several processes before its end goal is met. Even if you manage to reach your customers, how...
Choosing an image to use in your Facebook advertising can be a confusing and frustrating process. Especially given that competition for users’ attention is more fierce than ever before. However,...
Digital marketing is a different kind of beast. Much like a bucking bronco, it is extremely difficult to get, and even more so to keep, under control. Unlike traditional advertising...
In the realm of digital advertising, it would not be unreasonable to call banner ads the flashy socialites of the group... Banner ads like to make appearances at all the...
Consider this – an inside perspective of the customer buying process. It’s 8:00 am. Maybe you’re just now getting to the office, checking a few personal emails or quickly scrolling...
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