According to the Pew Research Center, 81% of Americans go online every day. Of those polled, 28% are online frequently, 45% go online several times a day, and 9% only once a day. Your dealership can reach these online consumers if you have the right digital marketing strategy across all of your channels – websites, social …
Must-Have Secrets You Need to Dominate Your Digital Marketing Read More »
As an automotive dealer, you’re always looking for the next best way to pair consumers with their dream car. But the days of cold leads and hoping someone walks through your door needling you for information are over. Today, automotive manufacturers and dealerships rely on a myriad of online marketing tactics, including VIN Specific Advertising, …
VIN Specific Advertising – What it is and Why Your Dealership Needs It Read More »
Marketing done right is a never-ending cycle of creating, testing, utilizing, and improving. As a result, dealers today are seeing more and more of their time engulfed by the constant demands for attention that many automotive marketing strategies require. This is because marketing today requires you to come to the table with a very sophisticated …
How to Boost Sales and Save Time in 3 Easy Steps Read More »
Marketing floods our inboxes, websites, social media feeds, and even texts and voicemails every day. We live in a world of oversaturated marketing ploys. As a result, it’s becoming more and more difficult to release a marketing campaign that stands out from the rest. Statistics show that the average consumer is exposed to thousands of …
Have you noticed when you’re on Amazon that it seems like they know what you want before you know you want it? This is an example of Artificial Intelligence (AI). We see it daily between the music we listen to on our phone’s apps, our savvy phone assistants like Siri, and the occasional Tesla we …
How Artificial Intelligence Can Take Your Dealership to the Next Level Read More »
A short time ago, I walked through my strategy for building a winning marketing campaign – one that accomplishes your goals and delivers the results you need. During this three-part blog series, I walked through some of today’s best practices for setting goals, establishing ideal customers, crafting target audiences, writing powerful headlines, and creating calls …
Marketing and sales go hand in hand. Staying ahead of the latest marketing trends is critical to the success of any dealership. If you’re behind on the latest marketing trends, then your sales will never reach their full potential. On the other hand, the dealer who’s in the know, who stays on top of trends …
Top 10 Automotive Digital Marketing Statistics You Need to Know Read More »
If you’re like me, then you’re probably very skeptical of anyone who claims that they have the “secret answer” or “free tricks” that will deliver the digital marketing results of your dreams. Unless you’ve tried it or heard a personal testimony from someone you trust, these kinds of comments sound like the empty promises you …
These Free Digital Marketing Tricks Will Blow Your Mind Read More »
The ultimate goal of any marketing strategy is simple: Get the right message to the right person at the right time. But, how do you know who the “right” person is? This is a question many dealers struggle to answer with confidence… or answer at all. Data analytics studies raw data and provides information from …
This is Why Data Analytics Matters & What You Need to Do About it Read More »
Digital marketing is no longer an optional marketing channel and it’s no longer an add-on. Digital marketing today is the base for all other marketing – especially in the automotive industry. In fact, whether you realize it or not, today’s automotive industry depends on digital marketing. This is because 95 percent of all car buyers …
How to Increase Brand Awareness & Sell More Cars with Digital Marketing Read More »
Our lookbook has examples of our display ads we have created for clients.
