Social Marketing

Facebook Advertising for Car Dealerships – A Guide to Understanding the Rules

Did you know more than 6 million companies use Facebook ads to promote their business? And, 67% of marketers claim that Facebook is their most important social media channel. Facebook advertising is no longer an optional tool for businesses in the automotive industry. In today’s digital and mobile world, it’s a necessity. With 94% of social media marketers using …

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8 Critical Social Media Engagement Tips for Car Dealerships

Let’s admit it. We’re all addicted to social media. GlobalWebIndex reported that people spend approximately 2 hours and 23 minutes daily on social media browsing and messaging. And, with more eyes on social media than ever before due to global health concerns, digitally-driven businesses are no longer an option. It’s a necessity for all businesses, big and …

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Tips on Expanding Your Customer Base with Facebook Marketplace and Messenger

With approximately 2.5 billion monthly active users on Facebook, your dealership should be expanding its reach by utilizing Facebook Marketplace and Messenger to reach potential and new customers. Consider the following tips on expanding your customer base. Expand Your Customer Base with Facebook Marketplace In 2016, the changes Facebook enacted in the Marketplace enabled simplified buying and selling …

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Five Social Media Strategies Your Dealership Should Be Using

Since 60 percent of car buyers research vehicle information online before visiting showrooms, your dealership needs to be active on social media platforms to reach these potential buyers. As technology and social media platforms change, your strategy for reaching consumers on those platforms should change accordingly. Improve your bottom line in 2020 by using the following five …

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How to Keep Up-To-Date with Changes in Social Media Ads

Social media platforms have changed significantly since the early 2000s and beyond when MySpace reached 1 million monthly active users in 2004. Facebook is now the top social media platform, with 2.375 billion monthly users – Twitter has 3.36 million, and LinkedIn has 1.06 million. That’s a large audience of potential customers that your dealership could …

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