Zack Shunnarah

Paid Search Keyword Match Types in Google Ads 

In the Google Ads platform, advertisers can work with different paid search keyword match types to enhance campaigns. Each type has advantages and disadvantages, which can be very effective in the right hands. Using a suitable match type can yield higher click rates and/or conversion rates or even avoid duplicate ad servings. In the end, …

Paid Search Keyword Match Types in Google Ads  Read More »

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