Studies have found that the average American is holding on to their car for longer than ever. Most people own their vehicles for at least eight years before they consider upgrading to a new model. While this data reflects the quality of the cars on the market, it can also be stressful news for car …
How to Engage Customers After They Buy with Your Digital Marketing Efforts Read More »
It’s a tale as old as time and a truth everyone knows: content is king. But today, there’s no disputing that video content is the ultimate king of content forms—and for pretty much everything. According to a tech conference interview with Prabhakar Raghavan, the Senior Vice President of Google, almost 40% of younger people favor …
How to Maximize the ROI of Every Video You Create: A Checklist Read More »
Average video duration is useful for determining the right video lengths for your business’s marketing plan. Analyzing video adjustments is critical, mainly since analytics can vary, and changes are necessary to increase viewership. Bounce rate statistics are also important because they determine whether visitors find the page content uninteresting or valuable enough to stay on …
Understanding Average Video Duration and How to Create Content for Viewers Who Bounce Read More »
From TikTok to YouTube Shorts to Instagram Reels, video is everywhere in digital marketing in 2023. 50% of consumers prefer video over other types of content, and 91% say they want to see more video content from brands. In 2022, a whopping 82% of global internet traffic came from video streaming and downloads, making it …
In today’s TikTok-obsessed world, it’s no surprise that marketers are finding that video content delivers some of the highest returns on investment (ROI) compared to other forms of content. In fact, Wyzowl’s 2023 State of Video Marketing report reveals that video content gives as much as 92% of marketers a good return on their investment. …
Brands are constantly looking for new ways to engage with customers. They try traditional ads, digital promotions, and social media content to win audiences over. However, these channels aren’t always perceived as trustworthy — especially when they stand alone. According to Statista, only 19% of consumers trust advertising on social media. This is significantly lower …
7 Customer Review Trends in 2023 to Maximize Your Testimonials Read More »
It’s easier than ever to create video content for your business. You can grab your smartphone, find an area with good lighting, and make TikTok and YouTube footage within a matter of minutes. Not only is video content seemingly easy, but it’s also in demand. More than half (53%) of marketers believe video content drives …
5 Ways to Make Your Video Content More Accessible — And Why Read More »
Social media requires you to constantly post to stay in favor of various algorithms. Consistency is critical to maintaining the engagement rates you expect, even if you can only post once or twice per week. Consistency is critical to maintaining the engagement rates you expect. However, it’s exhausting coming up with new ideas and concepts …
5 Team Members to Bring Into Your Dealership’s Video Content Read More »
June 2023 was the last month to use Universal Analytics (UA) before Google triggers its Analytics 4 update. You can still see your UA insights after July 1, but all new data will flow into Google Analytics 4 (GA4) processing tools and display channels. Google Analytics 4 is meant to provide better insights into the …
There are multiple facets to any SEO strategy. Your automotive business might develop tactics for branded keywords, “near me” terms, and non-brand words and phrases related to your products and services. Even within your non-brand terms, you might realize the high-potential opportunity to target long-tail keywords, which are longer phrases or full questions that customers ask. Targeting these …
Our lookbook has examples of our display ads we have created for clients.
