Social media requires you to constantly post to stay in favor of various algorithms. Consistency is critical to maintaining the engagement rates you expect, even if you can only post once or twice per week. Consistency is critical to maintaining the engagement rates you expect. However, it’s exhausting coming up with new ideas and concepts …
5 Team Members to Bring Into Your Dealership’s Video Content Read More »
June 2023 was the last month to use Universal Analytics (UA) before Google triggers its Analytics 4 update. You can still see your UA insights after July 1, but all new data will flow into Google Analytics 4 (GA4) processing tools and display channels. Google Analytics 4 is meant to provide better insights into the …
There are multiple facets to any SEO strategy. Your automotive business might develop tactics for branded keywords, “near me” terms, and non-brand words and phrases related to your products and services. Even within your non-brand terms, you might realize the high-potential opportunity to target long-tail keywords, which are longer phrases or full questions that customers ask. Targeting these …
Video continues to be a powerhouse tool for digital marketing. The average person watches 17 hours of videos online each week, ranging from long-form YouTube tutorials to quick clips across Facebook, Instagram, and TikTok. Not only is video engaging, but it is also sharable. On average, people are 52% more likely to share video content …
Cookies are a ubiquitous part of the internet. They are found on almost every website, allowing you to power several of your digital marketing campaigns. However, Google announced that it plans to stop supporting third-party cookies — and it expects countless websites and service providers to accommodate this change. Take a deep breath; this isn’t …
Cookies are Going Away: What That Means for Your Business Read More »
Marketers need to go where their customers are. This has been a fact in business since merchants traveled to sell their wares in the forums of Ancient Rome. The modern-day forum (or town square) is social media. People gather on sites like Facebook, YouTube, and TikTok to share information and search for products and services …
7 Tips to Master Social Media for Car Dealerships Read More »
In 2023, 91% of companies plan to utilize some form of video marketing. This is a dramatic uptick since 2016, when only 61% of businesses used video to connect with customers. Video content has become increasingly easy to invest in over the years. It used to require complex camera equipment and video editing software, but …
Email marketing is an incredibly popular channel for audience engagement. According to Hubspot’s 2023 Media Content Planning Report, nearly 50% of companies plan to use email marketing this year, beating out all other channels in popularity. Many content teams are just starting to get into email, with 22% of survey responses saying they will leverage …
6 Keys to Running Successful Email Marketing for Car Dealerships in 2023 Read More »
In 2023, millennials are between the ages of 27 and 42 and in their prime car-buying years. Unlike earlier generations, most are happy to spend as little time as possible in the showroom. So what do millennials look for in a car, and more importantly, how can dealers reach and engage them? What Millenials Want …
How to Effectively Reach and Engage Millennial Car Buyers Read More »
Video is the new darling of consumers and social media advertising. The rise of TikTok spurred Instagram and YouTube to expand their video options. Consumer love videos, from the shorts you find on some social media platforms to full tutorials and deep dives most often found on YouTube. Video content empowers consumers to enjoy the …
Our lookbook has examples of our display ads we have created for clients.
