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The average marketing team juggles four different channels throughout the year. The top channels in 2023 include social media, SEO, email marketing, and content marketing. However, some departments could have more than nine different outlets promoting the business and engaging the customer base. Regardless of your marketing department’s size, you need to ensure each channel …

Audit Your Branding in Q1: How to Make Sure You Put Your Best Foot Forward Read More »

Email marketing has come a long way over the past decade. What started as a “spray and pray” medium, where brands mass-blasted messages to large email lists, has evolved into one of the most nuanced forms of digital marketing. Brands can keep in-depth files on each customer and track what messages they respond well to …

Email Marketing Is Easier Than Ever Read More »

From an outsider’s perspective, digital marketing seems like a glamorous job. Teams design creative logos, unique taglines, and beautiful graphics to win over potential customers. Their days are spent bouncing ideas around in pitch meetings and watching their campaigns succeed. However, the reality looks starkly different. Digital marketing requires an expansive knowledge of data analytics, …

The Back End of Digital Marketing — Unseen Tasks You Need to Allocate Time For Read More »

Marketing budgets boomed in 2023. An impressive 89% of CMOs and chief marketing executives said they planned to increase their marketing budgets this year to remain competitive with other brands. However, this increase isn’t without risk, as 80% of CEOs worry about a looming recession. This could cause them to be more conservative with spending …

How to Make Smart Choices When Facing Budget Cuts Read More »

One of the hardest parts of search engine optimization (SEO) is remembering that there are real human readers behind all of your metrics. Too often, brands get caught up in writing for the algorithm and focus too much on Google bots and keyword optimization rather than actual user intent. However, Google and other search engines …

8 Signs Your Content Is Providing Value Read More »

Social media still seems like a relatively new concept, but the hashtag (#) has existed for over 16 years. In 2007, Chris Messina proposed using the pound sign to track conversations related to a conference. A few months later, users started using hashtags to track the spread and coverage of the San Diego wildfires, using …

State of Hashtags 2023: How to Maximize Effectiveness for Your Dealership Read More »

Do you have a specific strategy to reach local customers? According to data by ReviewTrackers, 58% of companies don’t. A third of companies wish they had a plan in place to target local search customers, but only 30% actually do. Local search is a compelling and affordable way to reach your target audiences. You can …

Local Marketing Best Practices Across Your Digital Channels Read More »

Two of the biggest challenges when managing paid search campaigns are sticking to a budget and maximizing return on investment (ROI). The majority (86%) of companies can’t exceed a monthly budget, and 28% of companies manage their spending by setting limits within Google Ads. However, if you can’t exceed how much you spend, how can …

Auditing Your Paid Search: 7 Signs of Waste in PPC Campaigns Read More »