When it comes to reaching your customers, you can use many digital marketing tactics to influence purchasing decisions. From social media ads to a well-optimized landing page, digital marketing offers a plethora of channels for advertising your product or brand. And, while a robust marketing strategy should include many of these tactics, one content strategy …
How Consumers Are Using Videos to Make Purchasing Decisions Read More »
When designing a marketing campaign, who helps you build your messaging, determines what content you create, and figures out what channels to market on? Is it your marketing team? Your sales staff? Your intuition? If the answer doesn’t include your customers, you could be missing out on a key component of an optimized marketing strategy. …
Using Customer Feedback to Improve Your Marketing Read More »
At the center of any quality digital marketing campaign is a landing page. Here, marketing leads are funneled with the goal of turning those leads into conversions. A conversion might be getting a customer to sign up for a sales event, register for a recall service, or even request information about a specific vehicle. Regardless, …
When it comes to online marketing, no conversation would be complete without mentioning Google Display ads. After all, Google’s Display ads reach a remarkable amount of online users via the Google Display Network — more than 90 percent of worldwide users. In fact, Google Ads is the world’s largest search advertising provider, owning more than …
For many businesses, digital marketing has been a rollercoaster of a ride. Perhaps at one point, you outsourced your digital marketing strategy to get help, only to bring it back in-house to cut down on costs. Maybe you were always a DIY fan, handling your own website build and implementing your own online marketing strategies. …
7 Signs It Is Time to Get Help with Your Digital Marketing Read More »
With a vaccine rolling out and everyday life resuming on some level, the first half of 2021 has already proven to be a whirlwind. And, after the extreme uncertainty of 2020, most businesses were poised and ready to make the most of the new year, especially with online customer engagement. For businesses that engage with …
What the First Half of 2021 Has Taught Us About Online Customer Engagement Read More »
Central to any marketing strategy is the customer journey. This journey involves each step a customer takes in deciding where to make a purchase or schedule a service. While most businesses are well aware of the customer journey, too few are harnessing the power of digital marketing in reaching customers in a personalized and targeted …
Targeting Your Customers Based on Where They Are in Their Journey Read More »
Dealerships face a difficult reality — there is a serious lack of loyalty in the car-buying market. Today, most buyers research online and simply look for the best deals rather than revisiting the last dealership they visited. Consumers are also hanging on to their vehicles longer than ever, cutting down on opportunities for dealerships to …
When you look at your competitive landscape, you are most likely faced with an increasing amount of competition. Not only do you face competition from the other dealerships in the vicinity of your store, but you also battle a crowded service market, with many customers showing preference to independent shops. Now, complicating the situation further …
Learning How to Differentiate Yourself in Your Market Read More »
When it comes to reaching an audience with a targeted offer, the success of your campaign depends highly on how well you communicate with your intended audience. The communication sequence you use will determine whether the consumers you are trying to reach take an intended action. When you don’t plan your communication sequence carefully, you …
The Secret to the Advertising Communication Sequence Read More »
Our lookbook has examples of our display ads we have created for clients.
