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How to Lower Ad Spend While Increasing Your Digital Presence

The average American spends nearly 24 hours a week online. Additionally, the daily time spent on social media worldwide amounts to 145 minutes per day. With consumers spending more and more time online, it is little wonder that businesses are taking notice and adjusting marketing strategies and ad spend accordingly. For dealerships, having an online …

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The Importance of Optimizing Your Customer’s Journey Across Channels

At one point, businesses that wanted to reach customers online only needed to focus on a few small tasks. Build a website. Start a Facebook page. Pay for an ad. Today, however, online channels no longer stand alone in your consumer’s mind. Increasingly, consumers expect to interact with your brand across channels without friction. With …

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Clubhouse 101: The Basics Your Business Should Know About Using Clubhouse

Listen to the latest buzz around social media, and you’re sure to hear Clubhouse mentioned. Clubhouse is a new and unique social media app that lands somewhere between listening in on party-line telephone calls from the 1900s and tuning into an interactive modern podcast. Shrouded in an air of mystery with its invite-only access, Clubhouse …

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Showcasing Your Company’s Unique Value Proposition

In many cases, you and your competitors will offer similar products, similar pricing, and potentially, even a similar experience. This can make it extremely difficult to differentiate your business from the rest, particularly when you operate in a crowded vertical. However, central to any business’s success remains its ability to showcase its unique value proposition …

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You Need to Know How to Improve Your Marketing With These 5 Relevant Data Points

In the world of digital shopping, it remains more critical now than ever before to ensure your marketing strategy meets consumers in their domain — online. For auto dealerships, this remains increasingly true. Recent data indicates that 92% of car buyers, including your previous customers, research online before buying. However, beyond just having an online …

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8 Digital Marketing Trends That You Cannot Ignore in 2021

In 2020, COVID-19 changed the landscape of our personal and professional lives. Digital marketing has been increasingly crucial to companies over the past two decades, but the pandemic accelerated online activity and engagement. Bored at home, people went online. Even as vaccines promise a return to normal, some consumer behaviors and marketing strategies will be …

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