Perform a quick search of a company or brand you know, and an interesting phenomenon will occur. You’ll most likely see that company’s name show up in two places. Hopefully, they will show up organically, reflecting the optimization of their online presence to showcase their business when searched. But secondly, and more curiously, you may …
Should You Pay for Ads for Your Own Business Name? Read More »
What started as a method for people to interact with family and friends has turned into an incredibly powerful marketing tool for small businesses. Social media platforms such as Facebook and Instagram allow small businesses to increase their reach, improve brand awareness, and market to highly specific audience segments. And, when you look at the …
Social Media Post Templates and Examples for Small Businesses Read More »
When you operate a local business, you constantly compete with other local companies for customers. While retaining customers and earning the business of new clients involves numerous efforts, a huge factor in whether or not your business will remain successful is determined by how well you use the power of local SEO. In this guide …
Over the course of the past two years, there has been a strong shift in how consumers interact with businesses. Increasingly, consumers have become adept at moving between both digital and physical channels to interact with businesses. This has led to the rise in the omnichannel experience — an experience that connects individual touchpoints across …
The Importance of an Omnichannel Experience for Your Business Read More »
Unlike many industries, which rely on outbound marketing strategies to sell customers on a product they may not currently need or want, the auto shop industry has a large amount of opportunity for capturing those who are already interested in their services. When someone’s car breaks down or their oil is due to be changed, …
How Your Customers Are Searching for Your Business Read More »
LOUISVILLE, Ky.–(BUSINESS WIRE)–Louisville, Kentucky based digital and direct marketing agency, J&L Marketing, has achieved 2022 Premier Partner status in the Google Partners program. This month, Google recognized the achievements of top-performing digital marketing partners across the globe by awarding Premier Partner status as part of the new Google Partners program. “Now more than ever, businesses …
J&L Marketing named a 2022 Google Premier Partner Read More »
For those who work in service-related industries, such as HVAC technicians, plumbers, electricians, and auto mechanics, ensuring that your business information can be located quickly and easily online is critical to your success. Not only does your business need to be easy to find online through a localized search, but the information that a potential …
Step-by-Step Guide for Claiming Your Business Online Read More »
In 2020, global online content consumption doubled. During this timeframe, people went from spending an average of around three hours a day to an incredible six to seven hours a day online consuming digital content. And as people spend more time on their mobile devices, laptops, smart TVs, and other connected devices, the amount of …
How to Build a Killer Content Calendar to Reach More Customers Read More »
The 2021 holiday season is nearly upon us. And, with the holidays comes a flurry of activity for retailers and service providers of all kinds. The good news is that according to Deloitte’s annual holiday retail forecast, holiday sales this year are projected to increase by 7% – 9%. In the report, Deloitte points to a …
8 Key Marketing Tips for the 2021 Holiday Season Read More »
When it comes to digital marketing, plenty of methods are available for increasing your dealership’s online reach. From paying for ads to engaging with customers on social media, the options for using the digital landscape to increase sales are nearly endless. One of the top areas where dealerships can see growth in their online reach …
Our lookbook has examples of our display ads we have created for clients.
