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All
  • All
  • Digital Marketing
  • Email Marketing
  • Event Marketing
  • Lead Generation
  • Marketing Ideas
  • Social Marketing

Why Video Marketing Is Key to Reaching Younger Generations

The key to engaging any target audience is to be accessible where they are. For the younger generations, this means using video marketing. Gen Z and Millenials grew up watching videos on mobile devices, tablets, and computers, so it’s no surprise they’re comfortable with this format. In this article, you’ll …

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Your Guide to Event Marketing in 2023

You can plan the most spectacular event ever seen, but it’s only a success when people show up. While any crowd is good, the best attendees for your event are high-quality prospects and customers that will lead to business growth and sales. This guide to event marketing will help you …

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The Anatomy of a Winning Display Ad

Whether you sell products or services to local or international customers, digital marketing can be a powerful and effective way to drive new customers to your business. The problem is it can also be expensive. Without a winning digital marketing strategy, you could see a painfully low return on your …

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Marketing on YouTube: Trends and Tips

YouTube has become a powerful marketing force to be reckoned with. Surpassing all other video platforms, YouTube has gained nearly 2 billion active users a month. Businesses of all sizes are seizing the opportunity to reach a massive audience and promote their products and services through video. In this blog …

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Customers Are Back: Preparing for a Return to On-Site Location Visits

When the COVID-19 pandemic hit, the world ground to a halt. In-person visits were no longer possible, forcing businesses across every industry to shift to online strategies. Those who were once leery of placing orders online became digital adopters overnight. As the dust began to settle, many believed the change …

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12 Do’s and Don’ts of Email Marketing

Email marketing is one of the oldest and most reliable marketing tactics out there. Unlike ads or cold marketing, people who have opted-in to hear from you are interested in your products and services. Done well, email marketing is a cost-effective way to build on existing customer relationships and promote …

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7 Key Metrics for Measuring the Success of Paid Ad Campaigns

For small businesses, the internet provides a wealth of opportunity when it comes to gaining new customers and retaining existing ones. To reach your target audience online, you are probably investing in two key areas: SEM helps you get your website in front of customers who are already searching for …

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How to Use a Coupon Landing Page to Drive New Sales

In a competitive landscape, showcasing your company’s promotions and discounts can be an effective way to stand out. However, rather than simply mailing your coupons or promoting them via email, consider taking a new approach — building coupon landing pages. Coupon landing pages can be a powerful way to advertise current …

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How to Run an End-of-the-Year Marketing Analysis

There is a famous quote that states: “Study the past if you would define the future.” This sentiment is particularly apropos when it comes to building a marketing strategy for 2023. Without understanding your successes and failures from 2022, you are building a blind strategy for the new year. Instead, …

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What Discovery Ads Are and Why You Should Use Them

While consumers once picked up their phones to search for a product or service, many today rely on personalized feeds to help them discover brands long before their official search begins. This style of discovery is an almost passive activity on the consumer’s side. While browsing the news, watching a …

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