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- All
- Digital Marketing
- Email Marketing
- Event Marketing
- Lead Generation
- Marketing Ideas
- Social Marketing
Email Marketing Is Easier Than Ever
Email marketing has come a long way over the past decade. What started as a “spray and pray” medium, where brands mass-blasted messages to large email lists, has evolved into one of the most nuanced forms of digital marketing. Brands can keep in-depth files on each customer and track what ...
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The Back End of Digital Marketing — Unseen Tasks You Need to Allocate Time For
From an outsider’s perspective, digital marketing seems like a glamorous job. Teams design creative logos, unique taglines, and beautiful graphics to win over potential customers. Their days are spent bouncing ideas around in pitch meetings and watching their campaigns succeed. However, the reality looks starkly different. Digital marketing requires an ...
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How to Make Smart Choices When Facing Budget Cuts
Marketing budgets boomed in 2023. An impressive 89% of CMOs and chief marketing executives said they planned to increase their marketing budgets this year to remain competitive with other brands. However, this increase isn’t without risk, as 80% of CEOs worry about a looming recession. This could cause them to ...
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Transparency in Reporting
Reporting is an essential part of any digital marketing campaign. Your initial insights give you information about your current performance, and your following reports track your progress. Each report you publish over time tells the story of your marketing efforts and the lessons learned along the way. However, too often, ...
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8 Signs Your Content Is Providing Value
One of the hardest parts of search engine optimization (SEO) is remembering that there are real human readers behind all of your metrics. Too often, brands get caught up in writing for the algorithm and focus too much on Google bots and keyword optimization rather than actual user intent. However, ...
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State of Hashtags 2023: How to Maximize Effectiveness for Your Dealership
Social media still seems like a relatively new concept, but the hashtag (#) has existed for over 16 years. In 2007, Chris Messina proposed using the pound sign to track conversations related to a conference. A few months later, users started using hashtags to track the spread and coverage of ...
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How to Use AI in Content Creation Without Angering Google
In April 2022, Search Advocate John Mueller said that auto-generated content is a form of spam that could result in penalties if brands regularly use it to create content. This drove countless agencies and content departments away from artificial intelligence (AI) to avoid harming their search rankings. However, by February ...
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Local Marketing Best Practices Across Your Digital Channels
Do you have a specific strategy to reach local customers? According to data by ReviewTrackers, 58% of companies don’t. A third of companies wish they had a plan in place to target local search customers, but only 30% actually do. Local search is a compelling and affordable way to reach ...
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Auditing Your Paid Search: 7 Signs of Waste in PPC Campaigns
Two of the biggest challenges when managing paid search campaigns are sticking to a budget and maximizing return on investment (ROI). The majority (86%) of companies can’t exceed a monthly budget, and 28% of companies manage their spending by setting limits within Google Ads. However, if you can’t exceed how ...
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The Pulse on AI: What Customers Think of this Tool and How to Implement it Effectively
Over the past few years, artificial intelligence (AI) has transitioned from a theoretical concept for many Americans to a practical tool that people can try. For example, 58% of Americans have at least heard about ChatGPT — an AI tool that generates text and conversations. ChatGPT has become so popular ...
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