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6 Keys to Running Successful Email Marketing for Car Dealerships in 2023
Email marketing is an incredibly popular channel for audience engagement. According to Hubspot’s 2023 Media Content Planning Report, nearly 50% of companies plan to use email marketing this year, beating out all other channels in popularity. Many content teams are just starting to get into email, with 22% of survey …
How to Effectively Reach and Engage Millennial Car Buyers
In 2023, millennials are between the ages of 27 and 42 and in their prime car-buying years. Unlike earlier generations, most are happy to spend as little time as possible in the showroom. So what do millennials look for in a car, and more importantly, how can dealers reach and …
2023 Social Media Video Marketing Trends
Video is the new darling of consumers and social media advertising. The rise of TikTok spurred Instagram and YouTube to expand their video options. Consumer love videos, from the shorts you find on some social media platforms to full tutorials and deep dives most often found on YouTube. Video content …
Why More Traffic to Your Website Is Not Enough
Companies often focus their marketing efforts on driving traffic to their website. This is a critical component of lead generation. Any company that wants to sustain or grow needs a combination of SEO optimization to generate organic search and paid ads to bring in targeted traffic. The problem is, what …
Tips for Automotive Brands to Build Brand Loyalty
Loyal customers are pivotal to any successful automotive brand. But what makes a loyal customer in today’s digital marketplace, and what can automotive brands do to drive stronger loyalty? In a Google survey of auto brand loyalists shopping for a new car, 41% were 100% decided before beginning their research. Loyal customers translate …
How to Make Your Content Discoverable
Content marketing can be a highly effective tool for driving a steady stream of new traffic to your business, but it only works if Google ranks your content. Without the right strategy, it is possible to put out volumes of content without making an impact. Making your content discoverable means …
How to Increase Customer Engagement
New customers are essential to growth, but loyal and engaged customers are the lifeblood of any successful business. Some customers will advocate for your business because they love your products or service. Still, you don’t want to leave engagement up to chance. The foundation of a customer engagement mindset is …
10 Tips for Increasing Email Sign Ups
Despite the ever-increasing avenues for digital marketing, email marketing is hard to beat. Your email list is people who already know and like your business–so much that they opted in to receive your messages. Email marketing is essential to many companies’ marketing strategies because it works. According to HubSpot, 4 …
What Social Media Channels Should You Invest In?
Unlike more general forms of interruption advertising such as radio and TV, digital marketing puts your brand in front of a targeted audience where they already spend their time. Social media advertising is a prime example, as social media consumes more of people’s time and attention every year. In 2005, …
Marketing Spending Trends of 2023
As we wrap up the first quarter of 2023, we are beginning to see key trends emerge in marketing spending. Inflation concerns have been top of mind for most business leaders, influencing their spending decisions. However, it’s not all doom and gloom as we look toward the economy’s future. The International …