These Are the 5 Automotive Tips You’ll Love in the New Year
I have good news – we work in an industry of extreme uncertainty. No one knows what changes will occur…
This is How to Boost Slow Months Without Hurting Your Budget
As we head into January, there’s always a plethora of to-dos – each with a higher priority level than the…
How to Win Online in 2019 – 5 Tips You Need to Know
Digital Marketing is an ever-evolving industry that requires constant monitoring in order to ensure you are keeping up with the…
Why Your Marketing is Outdated & What You Need to Do to Save It
It feels like just a short time ago that we relied on our local news station or our daily newspaper…
How to Create a Special Offer & Exploit Your Competition in January
Most dealers would agree that increasing quality traffic is one of their top two biggest challenges in selling more cars….
The Two Direct Mail Marketing Facts that Will Surprise You the Most
We all know that we live in a world of oversaturated marketing. As a result, it’s becoming more and more…
3 Things You Have to Do to Increase Your Customer Pay Revenue
I was talking with a dealer recently who told me he was frustrated with his customer pay revenue. He said…
3 Digital Marketing Tips You Need to Win on Cyber Monday
How does your community perceive you and your dealership? What about your internet viewers? While you may have a solid…
How to Overcome Your Fear of Change & Get the Results You Need
You’ve heard the expression “everyone hates change”. Unfortunately, we also live in a changing world. Google the word “change” and…
This is How Artificial Intelligence Will Make You a Better Digital Marketer
At NADA this past March, I was talking with a 12-rooftop dealer and he mentioned a few of his frustrations…
This is Why You Need to Take Advantage of Omni Channel Marketing
Today’s latest shift in marketing best practices is the shift away from a multi-channel marketing approach to an omni-channel marketing…
How to Capitalize On the Holidays with Your Marketing
In my last blog, I mentioned the upcoming holiday season and the challenges and opportunities involved. Automotive News recommended increasing…