There are three types of automotive dealers when it comes to retailing in today’s world. Automotive dealers who are thriving in all this disruption and change. Automotive dealers who...
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Digital marketing has created a lot of new opportunities for those of us living and breathing the automotive marketing world. Auto dealers and marketers have known for a long time...
Today’s customers are very different than customers of the recent past. They are no longer headed to dealerships to find out the information they need. They’re spending all of their...
It’s no secret that car shoppers are visiting fewer and fewer dealerships before purchasing a vehicle. In fact, it’s common for them to only visit one dealership during their buying...
Let’s face it, if you’re a new car dealer, the product you sell is a commodity. The fact is, there are only two ways to increase sales volume with a...
This blog is the seventh and final installment of blogs that focus on finding ways to increase your sales by increasing engagement. I hope you’ve found some benefit in all...
This article is all about your “Why”. What drives you? As a leader in your dealership what gets you out of bed every day and motivates you to succeed at...
This seven-part series of blogs focuses on finding ways to increase your sales by increasing engagement. Remember in blog #1 “7 Direct Response Tactics You Need to Increase Sales”- the best...
What’s your marketing strategy to reach an increasingly savvy consumer base that is becoming more and more prone to tuning you out? In this fourth installment of "The 7 Direct...
Every new car show, sponsorship, billboard and brand marketing approach you participate in should include a way to capture the traffic and further the relationship - even if your prospects...
If you’re spending most of your time, effort and money on the upfront communication of driving more traffic and then wasting it by not asking prospects to do something, you’re...
When I’m asked what is the best way to increase sales and engagement (without spending more on advertising) my answer is always direct: Ask, and you shall receive. Which is...
Over the last twenty years there has been a strong focus by both manufacturers and dealers to improve customer loyalty. But, dealerships across the nation continue to lose customers. The customer...
There is one thing you can do to immediately improve your digital marketing efforts and the best part there is no extra cost involved. Let's face it, there are very...
Today, automotive marketers do their best to create ads designed to drive traffic for dealers. Then they expect the prospect to do exactly what 98 percent of them do not...
There is a constant battle that rages between dealers and the manufacturer when it comes to marketing and advertising. It's been my experience that dealers tend to put more importance...
Digital marketing is a beast of its own and with the wrong advice or implementation, a lot can go wrong! But, as a dealer, it's frustrating to not know if...
This is the fifth and final installment from a recent blog titled These Are the 5 Automotive Tips You’ll Love in the New Year. The average dealership retains less than 25%...
This is the fourth follow up in a series of five from a recent blog titled These Are the 5 Automotive Tips You’ll Love in the New Year. Think about all...
This is the third follow up article in a series of five from a recent article titled These Are the 5 Automotive Tips You’ll Love in the New Year. Today's...
This is the second follow up blog in a series of five from a recent article titled "These Are the 5 Automotive Tips You'll Love in 2019" I gave brief descriptions...
This is my attempt to be more specific on five tips I gave in a recent article titled These Are the 5 Automotive Tips You'll Love in the New Year....
I have good news – we work in an industry of extreme uncertainty. No one knows what changes will occur next year, next month or even tomorrow. No one knows...
As we head into January, there's always a plethora of to-dos - each with a higher priority level than the other - all vying for our attention before the New...
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