• All
  • Digital Marketing
  • Email Marketing
  • Event Marketing
  • Lead Generation
  • Marketing Ideas
  • Social Marketing
All
  • All
  • Digital Marketing
  • Email Marketing
  • Event Marketing
  • Lead Generation
  • Marketing Ideas
  • Social Marketing

How to Use AI in Content Creation Without Angering Google

In April 2022, Search Advocate John Mueller said that auto-generated content is a form of spam that could result in penalties if brands regularly use it to create content. This drove countless agencies and content departments away from artificial intelligence (AI) to avoid harming their search rankings. However, by February …

Read More →

Local Marketing Best Practices Across Your Digital Channels

Do you have a specific strategy to reach local customers? According to data by ReviewTrackers, 58% of companies don’t. A third of companies wish they had a plan in place to target local search customers, but only 30% actually do. Local search is a compelling and affordable way to reach …

Read More →

Auditing Your Paid Search: 7 Signs of Waste in PPC Campaigns

Two of the biggest challenges when managing paid search campaigns are sticking to a budget and maximizing return on investment (ROI). The majority (86%) of companies can’t exceed a monthly budget, and 28% of companies manage their spending by setting limits within Google Ads. However, if you can’t exceed how …

Read More →

The Pulse on AI: What Customers Think of this Tool and How to Implement it Effectively

Over the past few years, artificial intelligence (AI) has transitioned from a theoretical concept for many Americans to a practical tool that people can try. For example, 58% of Americans have at least heard about ChatGPT — an AI tool that generates text and conversations. ChatGPT has become so popular …

Read More →

7 Ways to Make Your Website More Interactive and Engaging

Your digital marketing efforts work together to drive traffic to your website, but are you giving visitors a good reason to stay there? A static website or pages without valuable resources will make visitors bounce and never return again. This is an inefficient way to use your marketing budget because …

Read More →

What Is Conversational Marketing and How to Harness This Powerful Resource

One of the most significant transitions in the world of marketing over the past few decades has been the switch from broadcasting to engagement. In the 20th century, the goal was to broadcast your message to as many people as possible, from billboard advertisements to Super Bowl spots. However, the …

Read More →

How to Engage Customers After They Buy with Your Digital Marketing Efforts

Studies have found that the average American is holding on to their car for longer than ever. Most people own their vehicles for at least eight years before they consider upgrading to a new model. While this data reflects the quality of the cars on the market, it can also …

Read More →

How to Maximize the ROI of Every Video You Create: A Checklist

It’s a tale as old as time and a truth everyone knows: content is king. But today, there’s no disputing that video content is the ultimate king of content forms—and for pretty much everything. According to a tech conference interview with Prabhakar Raghavan, the Senior Vice President of Google, almost …

Read More →

Understanding Average Video Duration and How to Create Content for Viewers Who Bounce

Average video duration is useful for determining the right video lengths for your business’s marketing plan. Analyzing video adjustments is critical, mainly since analytics can vary, and changes are necessary to increase viewership. Bounce rate statistics are also important because they determine whether visitors find the page content uninteresting or …

Read More →

Why You Need to Diversify Your Video Lengths

From TikTok to YouTube Shorts to Instagram Reels, video is everywhere in digital marketing in 2023. 50% of consumers prefer video over other types of content, and 91% say they want to see more video content from brands. In 2022, a whopping 82% of global internet traffic came from video …

Read More →

Subscribe To our newsletter!

Volkswagen Digital Marketing Enrollment Form

Schedule An Appointment

Schedule Your Event

Get Your Free Political Landscape Analysis

Get A Proposal

View Our Lookbook

Download the lookbook now

Our lookbook has examples of our display ads we have created for clients.