Head of Strategic Analytics at Google Marketing, Avinash Kaushik shares in a recent Think With Google article how to become smarter advertisers in 2020. He shared three resolutions that marketing teams should...
Automotive Marketing Blog
With the new year approaching, you’re probably wondering what marketing strategy your car dealership should adopt next? Should you hop onto that new social media platform, increase your ad budget,...
Since 60 percent of car buyers research vehicle information online before visiting showrooms, your dealership needs to be active on social media platforms to reach these potential buyers. As technology and social...
You’ve invested time and money in paid search ads for your dealership. Yet, conversion rates for your landing pages are not what you’d hoped for. Don’t give up. Consider implementing...
Customer service is the foundation of every sale at your car dealership. If a customer experiences lackluster service, they’ll simply hop over to the next dealership in town. On the...
Relationship building is a key factor in the success of your small-town dealership. You need to build strong relationships with customers in your local community. However, you may need to...
Is your car dealership still not on the video marketing bandwagon? If so, perhaps these statistics will change your mind. A study by the Aberdeen Group noted that video marketers generate 66% more...
Standing out from the competition is among every car dealership’s top concerns. While excellent marketing campaigns and inventive deals will certainly help you in the long run, some dealership attributes...
Customer experience is an important factor in boosting sales at your dealership. The CBT Automotive Network reported that “54% of consumers would buy from a dealership that offers their preferred experience even...
If your car dealership uses Gmail, you’ve likely noticed the “Social” and “Promotions” tabs in the top menu. Within these tabs, you’ll find everything from email notifications about activity on...
How often do you click on ads when you’re searching on Google or another search engine? Odds are, you weren’t even aware that the listing you clicked on was a...
The digital marketing industry is always changing. If you are not current with those changes, you could lose out on improving the reach of your dealership. Optimize your digital marketing...
Think about how many devices you use in a day. At your dealership and home, you’re constantly switching between your computer and phone, and perhaps even your tablet. Your customers...
It’s tempting to jump at every marketing opportunity that comes your way. Whether you’ve been offered a new partnership or have a sudden increase in marketing funds, you should vet...
According to a Google Impact Report, businesses that use paid search ads “make an average of $2 in revenue for every $1 they spend on Google Ads.” If your dealership hasn’t...
There are 63,000 searches per second on Google, 3.8 million per minute, 228 million per hour, and 5.5 billion per day. If your dealership is not using paid search ads, you...
Marketing is the mainspring of every automobile dealership. After all, marketing is the science of getting people to shop your inventory, come in and test drive your cars, and have...
Social media platforms have changed significantly since the early 2000s and beyond when MySpace reached 1 million monthly active users in 2004. Facebook is now the top social media platform, with...
Approximately 25% of all automotive searches are parts, services, and maintenance related. With the right service combat strategy that includes effective digital marketing, you can boost your fixed ops. Service takes a...
According to the Pew Research Center, 81% of Americans go online every day. Of those polled, 28% are online frequently, 45% go online several times a day, and 9% only once...
According to consumer insights from Think with Google, 95 percent of vehicle buyers turn to the digital world to find information to help them with the buying process. Having an active blog...
According to a report published by the National Automobile Dealers Association (NADA), new vehicle sales in 2018 topped $1 trillion at over 16,753 franchised dealers in the U.S. And with automobile sales...
Word of mouth marketing is estimated to account for approximately $6 trillion in annual consumer spending. Cultivating consumer recommendations and customer advocates can result in 5x more sales for your dealership...
Let’s face it, brainstorming post ideas for your social media channels regularly is a challenge. As a car dealership, your content needs to do more than generate a “like” or...
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