With inflation rates at a 40-year high, the past year has caused many businesses to hit pause on traditional channels of spending. While the month of July saw inflation slowing overall, many businesses are still concerned about the overall trajectory of the economy. This is in part due to the …

Collecting ideas and information from your internal employees is an excellent process for finding ways to market your specific organization. Each organization has its own wants and needs to reach their target audience. Finding a way to execute this process for your own business will be helpful for your marketing …

Reaching a new customer is a different game than trying to win back a customer you have lost — and speaking to an existing customer is a whole different beast. Unfortunately, too often, small businesses use a one-size-fits-all approach to reaching each of these customer segments. The end result is …

Email marketing can be an extremely powerful tool for reaching your customers. Compared to other channels, email continues to outperform in relation to open rates and click-through rates (CTR). Recent data indicates that the average open rate for email is nearly 17% with just above a 10% CTR. This is in …

As a small business owner or in-house marketer, your goal is to ensure that any time you invest in a new marketing campaign, you are making the most of every penny spent. This is why it is imperative that you continually measure how successful each marketing strategy is, attributing actual …

Marketing is a continuously evolving landscape. The strategies that worked 10 years ago differ from the ones that work today. For small businesses, keeping up with the latest marketing trends is critical to ensuring long-term success. Those who do not continually adapt will quickly be left behind. Too often, companies …

In 2021, car dealerships around the nation were hit with an unusual dilemma — consumers wanted to purchase vehicles, but inventory couldn’t keep up with demand. This has been an issue plaguing dealerships for over a year now. While there is optimism that there is an end in sight for …

For many small businesses, fall is a critical time of year to ensure revenue goals are met and important seasonal customers are retained. At the same time, this is a busy time of year for customers, so cutting through the noise and ensuring that your brand is top of mind …

If you own or manage a small business and are in charge of creating a marketing budget, you are probably limited in how much of your annual revenue you can allocate for marketing spend. This is particularly true for young businesses in the early stages of building a predictable revenue …

Coming into 2022, many businesses were still reeling from the incredibly unpredictable and, at times, tumultuous past two years. As 2022 began to unfold, much of the world returned to what felt like a pre-pandemic normal. Many people who stockpiled funds during the early days of the pandemic were looking …