Automotive Marketing Blog

Digital marketing has transformed a brand's ability to target specific audience segments and engage prospects before and after purchasing. As the online advertising world becomes more competitive, companies want to...

With hundreds of sellers competing in the same space, merely promoting your brand is no longer enough. You need to build customer trust. Unlike 20 years ago, consumers have the...

When a shopper enters a city name or a phrase like "near me" on Google, the results page shows a map with up to three local businesses highlighted for the...

Take a look inside some of the largest automotive sales events successes:  year-in and year-out, six high impact sales promotion opportunities out produce all the others. Do you know which...

As a car dealership, you already track a lot of data. From close rates for your sales team to the inventory turnover rate, you’ve got a close eye on all...

You’re probably familiar with the adage that “proper prior planning prevents @#$% poor performance”? Well, nothing could be more true when it comes to hosting a sales event that seriously...

Did you know more than 6 million companies use Facebook ads to promote their business? And, 67% of marketers claim that Facebook is their most important social media channel. Facebook advertising is...

Email is essential when it comes to conversions. To take advantage of the leads that are generated by your marketing efforts, you'll need to follow-up through email. If you don't...

If you want to improve your digital retailing results, you need to understand how to implement successful marketing that supports your virtual showroom. This starts with understanding your customers’ online...

Car dealership showrooms across the nation have been instructed to close their doors until the COVID-19 pandemic subsides. However, since service departments are deemed an essential business, dealerships must now shift their...

Let’s admit it. We’re all addicted to social media. GlobalWebIndex reported that people spend approximately 2 hours and 23 minutes daily on social media browsing and messaging. And, with more eyes on...

Think about the last time you purchased a car from somewhere other than your dealership. What was that experience like? Were you able to easily navigate the dealership’s website and...

From getting excited to hear “You’ve Got Mail” to scrolling through hundreds of junk messages each day, the landscape of email marketing has changed drastically over the decades. The medium...

Max Zanan, author of Perfect Dealership: Surviving the Digital Disruption, wrote, “The automotive retail industry is under more pressure than ever. Lower margins, stricter regulations, heavy competition, and the rise of...

With approximately 2.5 billion monthly active users on Facebook, your dealership should be expanding its reach by utilizing Facebook Marketplace and Messenger to reach potential and new customers. Consider the following...

The car purchasing process has evolved. Customers make fewer visits to the dealership and arrive armed with information. They often know the make, model, and features they want before they...

According to Pew Research, 96% of Americans own a cellphone and 81% own a smartphone.  Implementing a texting strategy for your dealership a decade ago may not have been the best...

According to Small Biz Trends, “The average email open rate for all industries in the United States is 18%, and the average click-through rate is 2.69%. However, the average click-to-open rate...

When your sales team loses a sales opportunity, it can have either a positive or negative effect. The salesperson can accept the loss and be motivated to succeed the next...

According to Think with Google research, “Twice as many car buyers start their research online versus at a dealer.” In this current hyper-technological age, it’s vital to ensure that your digital footprint...

In 2019, approximately 17 million vehicles were purchased in the United States. Successful dealerships continuously work on mastering the balance of drawing new (conquest) consumers to their showroom and cultivating strong relationships...

In 2017, customers visited an average of 2.7 dealerships before making a purchase. In 2019, this number decreased to 2.3 dealerships, according to a Cox Automotive study. While on the surface,...

The way your dealership is displayed on search engine results pages (SERP) can make or break your business. It’s important to optimize your Google My Business Page to increase your...

Are you wondering why your dealership has thousands of website visits every month, but only a handful of test drives? Imagine if your dealership could target the consumers who visit...