Texting has become a powerful tool for businesses looking to market their services more directly. With text message open rates as high as 98%, contrasted against 20% open rates for email, it is easy to see why texting is an effective means for reaching your audience. Not only are text …

Whether you’re managing a dealership facing inventory lows or launching a new business in an already crowded marketplace, when you need to increase sales, it’s easy to look at a common tactic to boost your numbers — slashing your prices. However, lowering the price tags on your goods or services …

During the earliest stages of the pandemic, daily car usage plummeted. According to one study, daily trips for those living in urban areas dropped by 42%. And, while some are returning to their pre-pandemic routines, many companies have made major shifts in the way their workforce operates, allowing for an …

By January 2021, worldwide social media users reached an estimated 4.2 billion. With these high numbers of users, having a social media presence is vital for any brand. Brands can interact with their customer base through social media channels, building trust and long-term loyalty. Not only that, but social media …

If the past two years have taught us anything, it’s that consumers are using digital channels more than ever before to interact with brands and make purchasing decisions. According to a study by Google, during the initial year of the pandemic alone, customer interest in online shopping and how to …

Videos are a compelling way to capture the attention of potential car buyers. In fact, according to Google, video influences 75 percent of auto buyers during the decision-making process of purchasing a vehicle. And, while you are probably already using videos to advertise your dealership, you can do far more …

Spanning a wide age range, from four to 40 years old, Millennials and Gen Z together are becoming one of the most influential purchasing powers globally. In fact, combined, Millennials and Gen Z have around $350 billion of spending power in the United States alone. With Millennials and Gen Z …