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- Digital Marketing
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- Event Marketing
- Lead Generation
- Marketing Ideas
- Social Marketing
A Guide to Automotive Digital Paid Media Benchmarks
In 2024, U.S. digital ad spending for the automotive industry is estimated to grow 11.1% to $21.22 billion, accounting for 7.2% of total digital ad spend. A thoughtful digital paid media strategy is now table stakes as more dealers and manufacturers fight for car buyer dollars across desktop and mobile ...
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What Do Social Media Users Expect from Brands in 2024?
Social media continues to be an essential tool companies use to market to customers. More than 92% of brands rely on social media to engage audiences, launch promotions, and sell their products. However, despite being a consistent presence in the marketing plans of countless businesses, social media continues to change. ...
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Post-Christmas Customers: Get the Most Out of the Last Days of the Year
Most companies have a countdown to Christmas, where they try to get the most sales before December 24. However, the National Retail Federation (NRF) states that the holiday shopping season lasts until December 31. Depending on their customer base, some retailers might even be able to take advantage of the ...
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10 Digital Marketing Tasks to Prepare for the New Year
The holiday shopping season is a critical period for many businesses. Some companies rely on big months in November and December for 25%-50% of their annual revenue. It’s so easy to get caught up in holiday promotions and then employee time off that your team enters January with a slight ...
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End the Year Strong, Start the Year Right – Align your Business Goals with Your Marketing Efforts
One of the most powerful things you can do in your car dealership is align your sales and marketing teams. It’s easy to isolate these departments because they focus on their individual projects and goals. Sales teams often work the floor and meet with customers throughout the day while marketing ...
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Audit Your Branding in Q1: How to Make Sure You Put Your Best Foot Forward
The average marketing team juggles four different channels throughout the year. The top channels in 2023 include social media, SEO, email marketing, and content marketing. However, some departments could have more than nine different outlets promoting the business and engaging the customer base. Regardless of your marketing department’s size, you ...
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Email Marketing Is Easier Than Ever
Email marketing has come a long way over the past decade. What started as a “spray and pray” medium, where brands mass-blasted messages to large email lists, has evolved into one of the most nuanced forms of digital marketing. Brands can keep in-depth files on each customer and track what ...
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The Back End of Digital Marketing — Unseen Tasks You Need to Allocate Time For
From an outsider’s perspective, digital marketing seems like a glamorous job. Teams design creative logos, unique taglines, and beautiful graphics to win over potential customers. Their days are spent bouncing ideas around in pitch meetings and watching their campaigns succeed. However, the reality looks starkly different. Digital marketing requires an ...
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How to Make Smart Choices When Facing Budget Cuts
Marketing budgets boomed in 2023. An impressive 89% of CMOs and chief marketing executives said they planned to increase their marketing budgets this year to remain competitive with other brands. However, this increase isn’t without risk, as 80% of CEOs worry about a looming recession. This could cause them to ...
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Transparency in Reporting
Reporting is an essential part of any digital marketing campaign. Your initial insights give you information about your current performance, and your following reports track your progress. Each report you publish over time tells the story of your marketing efforts and the lessons learned along the way. However, too often, ...
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