As a car dealership, you already track a lot of data. From close rates for your sales team to the inventory turnover rate, you’ve got a close eye on all...
Automotive Marketing Blog
Today’s savvy consumer spends more time researching vehicles online before they even step onto a dealership lot. According to insights from Think with Google, seeing a 360-degree video of a...
Did you know more than 6 million companies use Facebook ads to promote their business? And, 67% of marketers claim that Facebook is their most important social media channel. Facebook advertising is...
Brand awareness for your dealership is more important than you might think. Today’s consumers spend approximately 59% of their time researching vehicles online before heading to a dealership. Gone are the days...
Using the right language in all your advertising efforts will give buyers a positive first impression of your automotive dealership. You don’t usually get a second chance to make a...
Car dealerships send and receive emails all day long. Between communicating with prospective leads and keeping in touch with current clients, email is a vital part of any automotive operation....
As an automotive dealer, you’re always looking for the next best way to pair consumers with their dream car. But the days of cold leads and hoping someone walks through...
In the world of business, making mistakes along the way is inevitable. It's a learning process. Running a dealership has a long list of to-dos to check off to really...
Marketing done right is a never-ending cycle of creating, testing, utilizing, and improving. As a result, dealers today are seeing more and more of their time engulfed by the constant...
Regardless of how good a dealer's marketing strategy is, if they can't get consumers to take action... it's all for nothing. Marketing's job is to produce leads and sales -...
A dealership's service department is often overlooked and forgotten about by car buyers. They hear "dealership" and immediately think of a lot full of polished cars, not the service department....
Times are changing, technology is advancing with immense measures, and what used to be marketing has evolved into something bigger and greater. There's a cause and effect relationship with technology...
Today, more than ever before, dealers have to decide on more outlets, options, and channels for their marketing. This is a time-consuming process that can undoubtedly be confusing at times,...
Marketing floods our inboxes, websites, social media feeds, and even texts and voicemails every day. We live in a world of oversaturated marketing ploys. As a result, it’s becoming more...
Have you noticed when you’re on Amazon that it seems like they know what you want before you know you want it? This is an example of Artificial Intelligence (AI)....
Marketing floods our inboxes, websites, social media feeds, and even texts and voicemails every day. We live in a world of oversaturated marketing ploys. As a result, it’s becoming more...
Today, more than ever before, dealers have to decide on more outlets, options, and channels for their marketing. This is a time-consuming process that can undoubtedly be confusing at times,...
A short time ago, I walked through my strategy for building a winning marketing campaign – one that accomplishes your goals and delivers the results you need. During this three-part...
Marketing and sales go hand in hand. Staying ahead of the latest marketing trends are critical to the success of any dealership. If you’re behind on the latest marketing trends,...
Recently, I was talking with a friend who was in the market for a new vehicle. I took the opportunity to ask him about his "buying journey" - why he...
We share a lot of tips, tricks and ideas for boosting leads and selling more cars. I know it can seem like a lot - even overwhelming! Especially if we're...
If you’re like me, then you’re probably very skeptical of anyone who claims that they have the “secret answer” or “free tricks” that will deliver the digital marketing results of...
The ultimate goal of any marketing strategy is simple: Get the right message to the right person at the right time. But, how do you know who the “right” person...
Marketing is a never-ending cycle of creating, testing, utilizing, and improving. As a results, dealers today are seeing more and more of their time engulfed by the constant demands for...
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