While consumers once picked up their phones to search for a product or service, many today rely on personalized feeds to help them discover brands long before their official search begins. This style of discovery is an almost passive activity on the consumer’s side. While browsing the news, watching a …

Similar to the diets that take place post-holiday meals, customers often look for ways to cut back on spending and get back in line with personal budgets after the hectic holiday season. For small business owners, this makes it imperative to have a quality marketing strategy in place for the …

A winning lead capture form is the first step to getting a lead because it will make prospects want to give you their information. Here’s how you can craft yours. Why Is a Lead Capture Form Important? Lead capture forms are an important piece of the puzzle when it comes …

For any business with a website — which at this point should include any and every type of business — tracking metrics around user interactions with your website is key. There are countless tools on the market for analyzing and categorizing website data, but one remains the top pick for …

Almost anyone who’s been in business has looked at the landscape of their industry and found competition. If it doesn’t exist right away – and it usually does – then it will soon enough. As competition grows, so does the importance of finding a way to stand out.  Certainly, a …

Holiday emails to customers can bring good cheer and generate sales. However, it’s also a time when shoppers are inundated with offers and messages. As much as a well-timed and engaging email can strengthen your customer relationships, a poorly timed or cookie-cutter email can fail to captivate. A Few Keys …

Keyword research is the foundation of your winning digital marketing campaigns. If you start with keywords that are directly relevant to what you sell and not too competitive in the space, your SEO and ad campaigns will be more successful. The process of keyword research can help you create better content …

With the holidays around the corner, it is time to start thinking about how you will ensure business keeps flowing during what might be your slowest period. While retail stores see peak sales, many service businesses see a steady decline in scheduled services during the holiday rush. Consumers focused on …

In 2021, the number of unique mobile internet users reached 4.32 billion. This means that 90% of the global internet population now uses a mobile device to access the internet. For businesses of any kind, this growth clearly indicates the importance of having a mobile-friendly website. The problem is, how do …